Groundwork

Beauty and personal care · County · Colorado

Salons, barbers and spas in El Paso County, CO

The salons, barbers and spas in El Paso County, CO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,528 of 2,385 scored counties
#22 of 36 scored counties in Colorado

Listings
1,504
220 chain locations (15%)
Official establishments
451
+35.0% since 2019
Household spending a year
$313.9M
On personal care products and services · $1,082 a household
Spending per listing
$209K
2% below the U.S.
Listings per 10k households
51.8
10% above the U.S.
Population, 2025
757,040
+3.2% since 2020

See the salons, barbers and spas around any address in El Paso County

The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in El Paso County spend about $313.9M a year on personal care products and services, or $1,082 per household, 8% above the U.S. average. That is about $209K of household spending for each business on map listings, 2% below the U.S. figure of $213K.

There are 1,504 salons, barbers and spas on map listings in El Paso County as of September 2026. 220 of them (15%) are chain locations, against 15% across the U.S. That is 51.8 per 10,000 households, 10% above the U.S. rate of 47.2.

In 2023, official counts showed 451 businesses with payroll in El Paso County classed as personal care services, up 35.0% from 2019. That is one for every 643 households, against one for every 804 across the U.S. Official counts list 2,478 one-person businesses without payroll. Since fiscal 2022, 33 SBA-backed loans worth $8.7M have gone to businesses classed as personal care services in El Paso County.

Between 2020 and 2025, the population of El Paso County grew 3.2%, in step with the U.S. (+3.1%). For salons, barbers and spas, El Paso County has a Groundwork market score of 44 (lower middle): #1,528 of 2,385 scored counties and #22 of 36 scored counties in Colorado.

How El Paso County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Salons, barbers and spas in El Paso County, CO compared with Colorado and the U.S.
MeasureEl Paso CountyColoradoU.S.
Listings per 10k households51.849.647.2
Spending per listing$209K$226K$213K
Households per official establishment643616804
Official establishment growth, 2019–2023+35.0%+21.5%+14.1%
Population growth, 2020–2025+3.2%+3.9%+3.1%
Spending per household on personal care products and services$1,082$1,118$1,005
Median household income$90,363$95,470$80,734
Groundwork market score4448

Official counts and lending

Businesses

Official establishments, 2019 to 2023
334 → 451+35.0% over the period
Employees, 2023
2,277
Annual payroll, 2023
$73.2M
One-person businesses, 2023
2,478Businesses with no payroll
Map listings, September 2026
1,504220 chain locations
Listings at the U.S. rate for this spending
1,476The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
33
Amount
$8.7M

SBA-backed loans to businesses classed as personal care services in El Paso County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in El Paso County

Population, 2025 estimate
757,040+3.2% since 2020
Households
290,190
Median age
37.1
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
2,126 sq. mi.
People per square mile
349
Median household income
$90,363+31.4% vs. 2015–2019, before inflation
Average household income
$116,684
Median home value
$461,000
Jobs located here
284,746
Daytime population
727,616Residents who don’t work, plus everyone whose job is here

Looking at a specific site in El Paso County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.

Or open the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

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Salons, barbers and spas across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for salons, barbers and spas, numbered among those based in Colorado, with El Paso County marked.

Top counties in Colorado

Counties in Colorado ranked for salons, barbers and spas by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Elbert County, CO902121.0$618K+16.5%#9 of 2,385
2Weld County, CO7244135.5$308K+14.2%#237 of 2,385
3Grand County, CO671925.4$416K+4.8%#367 of 2,385
4Adams County, CO6374739.6$277K+6.6%#539 of 2,385
5Broomfield County, CO6113642.8$299K+6.3%#614 of 2,385
6Teller County, CO603832.0$323K0.0%#638 of 2,385
7Morgan County, CO584641.6$217K+4.2%#763 of 2,385
8Chaffee County, CO585151.7$199K+6.9%#765 of 2,385
9Montezuma County, CO574439.0$231K+3.0%#810 of 2,385
10Douglas County, CO5677255.2$252K+10.9%#850 of 2,385
22El Paso County, CO441,50451.8$209K+3.2%#1,528 of 2,385

Other business types in El Paso County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many salons, barbers and spas are in El Paso County, CO?

As of September 2026, map listings count 1,504 salons, barbers and spas in El Paso County. 220 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 451 businesses with payroll classed as personal care services in 2023, up 35.0% from 2019. Official counts also show 2,478 one-person businesses without payroll.

How much do households in El Paso County, CO spend on personal care products and services?

About $313.9M a year, or $1,082 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 1,504 salons, barbers and spas on map listings, it comes to $209K per business. It is estimated from the incomes of the 290,190 households in El Paso County and national spending patterns by income.

How does El Paso County, CO compare with the U.S. for salons, barbers and spas?

El Paso County has 51.8 salons, barbers and spas per 10,000 households, 10% above the U.S. rate of 47.2. Spending per business is $209K, 2% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, El Paso County would have about 1,476, against 1,504 on map listings. There is one business with payroll in the industry for every 643 households, against one for every 804 across the U.S. The official count rose 35.0% from 2019 to 2023, against +14.1% for the U.S.

How fast is El Paso County, CO growing?

Population estimates put El Paso County at 757,040 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 290,190 households. The median household income in El Paso County is $90,363 a year, 12% above the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. El Paso County scores 44 for salons, barbers and spas (lower middle), #1,528 of 2,385 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in El Paso County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for salons, barbers and spas · All 56 business types in El Paso County

Screening a site or an acquisition in El Paso County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.