Beauty and personal care · County · Arkansas
Salons, barbers and spas in Howard County, AR
The salons, barbers and spas in Howard County, AR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 8 out of 100: Very low
Ranked #2,377 of 2,385 scored counties
#60 of 61 scored counties in Arkansas
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.6M
- On personal care products and services · $703 a household
- Spending per listing
- $171K
- 20% below the U.S.
- Listings per 10k households
- 41.2
- 13% below the U.S.
- Population, 2025
- 12,306
- −3.6% since 2020
See the salons, barbers and spas around any address in Howard County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Howard County has a Groundwork market score of 8 (very low): #2,377 of 2,385 scored counties and #60 of 61 scored counties in Arkansas. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 21 salons, barbers and spas in Howard County. 3 of them (14%) are chain locations, against 15% across the U.S. That comes to 41.2 for every 10,000 households, 13% below the U.S. rate of 47.2.
Households in Howard County spend about $3.6M a year on personal care products and services, or $703 per household, 30% below the U.S. average. Spread across 21 salons, barbers and spas, that is $171K per business, 20% below the U.S. figure of $213K.
There is no official count of businesses with payroll classed as personal care services in Howard County: counts under 3 aren’t published. Between 2020 and 2025, the population of Howard County declined 3.6%, against +3.1% for the U.S.
How Howard County compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.2 | 44.0 | 47.2 |
| Spending per listing | $171K | $185K | $213K |
| Households per official establishment | n/a | 1,434 | 804 |
| Official establishment growth, 2019–2023 | n/a | +26.7% | +14.1% |
| Population growth, 2020–2025 | −3.6% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $703 | $815 | $1,005 |
| Median household income | $45,603 | $60,773 | $80,734 |
| Groundwork market score | 8 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 12,306−3.6% since 2020
- Households
- 5,098
- Median age
- 38.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 587 sq. mi.
- People per square mile
- 21
- Median household income
- $45,603+26.5% vs. 2015–2019, before inflation
- Average household income
- $62,719
- Median home value
- $153,900
- Jobs located here
- 6,243
- Daytime population
- 13,655Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Arkansas
Every Arkansas market ranked →The highest-scoring counties in Arkansas for salons, barbers and spas, numbered among those based in Arkansas, with Howard County marked.
Top counties in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, AR | 71 | 13 | 20.1 | $388K | +11.2% | #253 of 2,385 |
| 2Marion County, AR | 66 | 11 | 14.4 | $502K | +4.3% | #402 of 2,385 |
| 3Perry County, AR | 66 | 7 | 17.1 | $458K | +3.1% | #405 of 2,385 |
| 4Saline County, AR | 61 | 182 | 36.3 | $248K | +7.6% | #623 of 2,385 |
| 5Lonoke County, AR | 59 | 103 | 36.1 | $241K | +3.5% | #718 of 2,385 |
| 6Grant County, AR | 54 | 23 | 33.0 | $259K | +4.1% | #937 of 2,385 |
| 7Benton County, AR | 54 | 526 | 47.0 | $216K | +16.0% | #956 of 2,385 |
| 8Miller County, AR | 53 | 26 | 15.9 | $458K | −0.5% | #960 of 2,385 |
| 9Fulton County, AR | 51 | 11 | 23.1 | $295K | +3.7% | #1,087 of 2,385 |
| 10Crawford County, AR | 50 | 91 | 39.0 | $207K | +4.1% | #1,189 of 2,385 |
| 60Howard County, AR | 8 | 21 | 41.2 | $171K | −3.6% | #2,377 of 2,385 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas8
- Hair salons27
- Barbershops
- Nail salons
- Spas and skin care3
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Howard County, AR?
There are 21 salons, barbers and spas on map listings in Howard County as of September 2026. 3 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Howard County: counts under 3 are left out. Official counts list 49 one-person businesses without payroll.
How much do households in Howard County, AR spend on personal care products and services?
About $3.6M a year, or $703 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 21 salons, barbers and spas on map listings, it comes to $171K per business. It is estimated from the incomes of the 5,098 households in Howard County and national spending patterns by income.
How does Howard County, AR compare with the U.S. for salons, barbers and spas?
Howard County has 41.2 salons, barbers and spas per 10,000 households, 13% below the U.S. rate of 47.2. Spending per business is $171K, 20% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Howard County would have about 17, against 21 on map listings.
How fast is Howard County, AR growing?
Population estimates put Howard County at 12,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 5,098 households. Median household income in Howard County is $45,603, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 8 for salons, barbers and spas (very low), #2,377 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.