Groundwork

Beauty and personal care · County · Arkansas

Hair salons in Howard County, AR

Competitor counts, household spending and official business counts for hair salons in Howard County, AR, set against other counties and the U.S.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #2,093 of 2,339 scored counties
#39 of 61 scored counties in Arkansas

Listings
8
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$3.6M
On personal care products and services · $703 a household
Spending per listing
$448K
4% above the U.S.
Listings per 10k households
15.7
33% below the U.S.
Population, 2025
12,306
−3.6% since 2020

See the hair salons around any address in Howard County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for hair salons in Howard County is 27 (lower middle), #2,093 of 2,339 scored counties and #39 of 61 scored counties in Arkansas. That puts it in the bottom quarter of counties.

Household spending on personal care products and services in Howard County comes to about $3.6M a year: $703 per household, 30% below the U.S. average. That works out to $448K per salon, 4% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

Howard County has 8 hair salons on map listings as of September 2026. None of them are chain locations, against 14% across the U.S. That is 15.7 per 10,000 households, 33% below the U.S. rate of 23.4.

Official counts don’t publish a figure for beauty salons in Howard County, since they leave out counts under 3. Population estimates put the population change in Howard County from 2020 to 2025 at −3.6%, against +3.1% for the U.S.

How Howard County compares

The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Howard County, AR compared with Arkansas and the U.S.
MeasureHoward CountyArkansasU.S.
Listings per 10k households15.723.023.4
Spending per listing$448K$354K$430K
Households per official establishmentn/a2,6621,535
Official establishment growth, 2019–2023n/a+16.5%+6.0%
Population growth, 2020–2025−3.6%+3.3%+3.1%
Spending per household on personal care products and services$703$815$1,005
Median household income$45,603$60,773$80,734
Groundwork market score2741

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
36Businesses with no payroll
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Howard County

Population, 2025 estimate
12,306−3.6% since 2020
Households
5,098
Median age
38.5
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
587 sq. mi.
People per square mile
21
Median household income
$45,603+26.5% vs. 2015–2019, before inflation
Average household income
$62,719
Median home value
$153,900
Jobs located here
6,243
Daytime population
13,655Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Howard County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Arkansas

Every Arkansas market ranked →

The highest-scoring counties in Arkansas for hair salons, numbered among those based in Arkansas, with Howard County marked.

Top counties in Arkansas

Counties in Arkansas ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Madison County, AR73710.8$721K+11.2%#201 of 2,339
2Marion County, AR64810.4$690K+4.3%#475 of 2,339
3Saline County, AR649719.3$466K+7.6%#506 of 2,339
4Benton County, AR6126023.2$438K+16.0%#653 of 2,339
5Lonoke County, AR595820.3$428K+3.5%#751 of 2,339
6Randolph County, AR5879.5$763K+1.5%#758 of 2,339
7Perry County, AR56614.7$535K+3.1%#859 of 2,339
8Logan County, AR541315.3$520K+2.5%#952 of 2,339
9Crawford County, AR544820.6$392K+4.1%#984 of 2,339
10Miller County, AR53159.2$793K−0.5%#990 of 2,339
39Howard County, AR27815.7$448K−3.6%#2,093 of 2,339

Other business types in Howard County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Howard County, AR?

Map listings as of September 2026 show 8 hair salons in Howard County. None of them are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Howard County: counts under 3 are left out. Official counts also show 36 one-person businesses without payroll.

How much do households in Howard County, AR spend on personal care products and services?

About $3.6M a year, or $703 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 8 hair salons on map listings, it comes to $448K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 5,098 households in Howard County and national spending patterns by income.

How does Howard County, AR compare with the U.S. for hair salons?

Howard County has 15.7 hair salons per 10,000 households, 33% below the U.S. rate of 23.4. Spending per salon is $448K, 4% above the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending.

How fast is Howard County, AR growing?

Population estimates put Howard County at 12,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 5,098 households. Median household income in Howard County is $45,603, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 27 for hair salons (lower middle), #2,093 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Howard County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Howard County

Screening a site or an acquisition in Howard County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.