Beauty and personal care · County · Arkansas
Spas and skin care studios in Howard County, AR
The spas and skin care studios in Howard County, AR, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 3 out of 100: Very low
Ranked #1,767 of 1,769 scored counties
#38 of 38 scored counties in Arkansas
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.6M
- On personal care products and services · $703 a household
- Spending per listing
- $448K
- 49% below the U.S.
- Listings per 10k households
- 15.7
- 37% above the U.S.
- Population, 2025
- 12,306
- −3.6% since 2020
See the spas and skin care studios around any address in Howard County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Howard County scores 3 (very low) on the Groundwork market score for spas and skin care studios, ranking #1,767 of 1,769 scored counties and #38 of 38 scored counties in Arkansas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 8 spas and skin care studios in Howard County. One of them (13%) is a chain location, against 10% across the U.S. That is 15.7 per 10,000 households, 37% above the U.S. rate of 11.5.
At $703 per household (30% below the U.S. average), households in Howard County spend about $3.6M a year on personal care products and services. That is about $448K of household spending for each studio on map listings, 49% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in Howard County: counts under 3 aren’t published. Population estimates show Howard County declined 3.6% from 2020 to 2025, against +3.1% for the U.S.
How Howard County compares
The same measures for Arkansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Arkansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.7 | 9.5 | 11.5 |
| Spending per listing | $448K | $858K | $876K |
| Households per official establishment | n/a | 6,000 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +28.9% | +29.8% |
| Population growth, 2020–2025 | −3.6% | +3.3% | +3.1% |
| Spending per household on personal care products and services | $703 | $815 | $1,005 |
| Median household income | $45,603 | $60,773 | $80,734 |
| Groundwork market score | 3 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Howard County
- Population, 2025 estimate
- 12,306−3.6% since 2020
- Households
- 5,098
- Median age
- 38.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 587 sq. mi.
- People per square mile
- 21
- Median household income
- $45,603+26.5% vs. 2015–2019, before inflation
- Average household income
- $62,719
- Median home value
- $153,900
- Jobs located here
- 6,243
- Daytime population
- 13,655Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Arkansas
Every Arkansas market ranked →The highest-scoring counties in Arkansas for spas and skin care studios, numbered among those based in Arkansas, with Howard County marked.
Top counties in Arkansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saline County, AR | 70 | 39 | 7.8 | $1.2M | +7.6% | #236 of 1,769 |
| 2Benton County, AR | 68 | 125 | 11.2 | $910K | +16.0% | #282 of 1,769 |
| 3Lonoke County, AR | 59 | 25 | 8.8 | $994K | +3.5% | #564 of 1,769 |
| 4Pope County, AR | 56 | 13 | 5.3 | $1.5M | +2.5% | #646 of 1,769 |
| 5Logan County, AR | 52 | 5 | 5.9 | $1.4M | +2.5% | #803 of 1,769 |
| 6Crittenden County, AR | 49 | 5 | 2.7 | $2.7M | −3.9% | #903 of 1,769 |
| 7White County, AR | 48 | 20 | 6.8 | $1.1M | +4.2% | #951 of 1,769 |
| 8Johnson County, AR | 42 | 6 | 5.8 | $1.2M | +2.0% | #1,172 of 1,769 |
| 9Cleburne County, AR | 42 | 8 | 7.6 | $1M | +3.9% | #1,182 of 1,769 |
| 10Van Buren County, AR | 40 | 5 | 6.7 | $1.1M | +2.8% | #1,234 of 1,769 |
| 38Howard County, AR | 3 | 8 | 15.7 | $448K | −3.6% | #1,767 of 1,769 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas8
- Hair salons27
- Barbershops
- Nail salons
- Spas and skin care3
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Howard County, AR?
Howard County has 8 spas and skin care studios on map listings as of September 2026. One of them (13%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Howard County: counts under 3 are left out.
How much do households in Howard County, AR spend on personal care products and services?
About $3.6M a year, or $703 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 8 spas and skin care studios on map listings, it comes to $448K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 5,098 households in Howard County and national spending patterns by income.
How does Howard County, AR compare with the U.S. for spas and skin care studios?
Howard County has 15.7 spas and skin care studios per 10,000 households, 37% above the U.S. rate of 11.5. Spending per studio is $448K, 49% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Howard County would have about 4, against 8 on map listings.
How fast is Howard County, AR growing?
Population estimates put Howard County at 12,306 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 5,098 households. Median household income in Howard County is $45,603, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 3 for spas and skin care studios (very low), #1,767 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.