Groundwork

Pets · Small-town market · Alabama

Pet businesses in the Fort Payne, AL area

How the Fort Payne, AL area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #166 of 527 scored small-town markets
#7 of 12 scored small-town markets based in Alabama

Listings
30
6 chain locations (20%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$18.4M
On pets · $704 a household
Spending per listing
$614K
30% below the U.S.
Listings per 10k households
11.5
11% above the U.S.
Population, 2025
74,085
+3.4% since 2020

See the pet businesses around any address in the Fort Payne area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 30 pet businesses in the Fort Payne area. 6 of them (20%) are chain locations, against 17% across the U.S. That comes to 11.5 for every 10,000 households, 11% above the U.S. rate of 10.4.

Household spending on pets in the Fort Payne area comes to about $18.4M a year: $704 per household, 23% below the U.S. average. Spread across 30 pet businesses, that is $614K per business, 30% below the U.S. figure of $878K.

In 2023, official counts showed 6 businesses with payroll in the Fort Payne area classed as pet care, veterinarians and pet stores. That is one for every 4,364 households, against one for every 1,852 across the U.S. Official counts list 43 one-person businesses without payroll.

Population estimates put the population change in the Fort Payne area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Fort Payne area is 58 (upper middle), #166 of 527 scored small-town markets and #7 of 12 scored small-town markets based in Alabama.

How the Fort Payne area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Fort Payne, AL area compared with Alabama and the U.S.
MeasureFort Payne areaAlabamaU.S.
Listings per 10k households11.59.910.4
Spending per listing$614K$843K$878K
Households per official establishment4,3642,0511,852
Official establishment growth, 2019–2023n/a+16.5%+11.4%
Population growth, 2020–2025+3.4%+3.2%+3.1%
Spending per household on pets$704$834$909
Median household income$51,204$63,999$80,734
Groundwork market score5861

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
57
Annual payroll, 2023
$2M
One-person businesses, 2023
43Businesses with no payroll
Map listings, September 2026
306 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Fort Payne area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fort Payne area

Population, 2025 estimate
74,085+3.4% since 2020
Households
26,181
Median age
40.0
Homes lived in by their owners
78%
Vehicles per household
2.1
Land area
777 sq. mi.
People per square mile
93
Median household income
$51,204+26.6% vs. 2015–2019, before inflation
Average household income
$68,235
Median home value
$152,700
Jobs located here
22,918
Daytime population
67,317Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fort Payne area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Alabama

Every Alabama market ranked →

The highest-scoring small-town markets in Alabama for pet businesses, numbered among those based in Alabama (a market based in another state is listed without a number), with the Fort Payne area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Enterprise, AL76209.5$886K+6.3%#25 of 527
2Ozark, AL75136.6$1.1M+1.3%#28 of 527
LaGrange, GA-AL74399.7$784K+3.0%#37 of 527
3Talladega-Sylacauga, AL72277.1$1M0.0%#45 of 527
4Troy, AL62129.6$749K+2.4%#128 of 527
5Selma, AL6074.4$1.4M−7.9%#142 of 527
6Cullman, AL594913.9$583K+6.7%#157 of 527
7Fort Payne, AL583011.5$614K+3.4%#166 of 527
8Russellville, AL571210.0$721K+1.1%#175 of 527
9Scottsboro, AL572712.4$589K+3.3%#185 of 527

Other business types in the Fort Payne area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Fort Payne, AL area?

The Fort Payne area has 30 pet businesses on map listings as of September 2026. 6 of them (20%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 43 one-person businesses without payroll.

How much do households in the Fort Payne, AL area spend on pets?

About $18.4M a year, or $704 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 30 pet businesses on map listings, it comes to $614K per business. It is estimated from the incomes of the 26,181 households in the Fort Payne area and national spending patterns by income.

How does the Fort Payne, AL area compare with the U.S. for pet businesses?

The Fort Payne area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $614K, 30% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Fort Payne area would have about 21, against 30 on map listings. There is one business with payroll in the industry for every 4,364 households, against one for every 1,852 across the U.S.

How fast is the Fort Payne, AL area growing?

Population estimates put the Fort Payne area at 74,085 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 26,181 households. The median household income in the Fort Payne area is $51,204 a year, 37% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Payne area scores 58 for pet businesses (upper middle), #166 of 527 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fort Payne area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Fort Payne area

Screening a site or an acquisition in the Fort Payne area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fort Payne area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.