Groundwork

Food and drink · Small-town market · Indiana

Restaurants and cafes in the Plymouth, IN area

Competitor counts, household spending and official business counts for restaurants and cafes in the Plymouth, IN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #178 of 538 scored small-town markets
#16 of 25 scored small-town markets based in Indiana

Listings
169
66 chain locations (39%)
Official establishments
76
+10.1% since 2019
Household spending a year
$64.9M
On food away from home · $3,656 a household
Spending per listing
$384K
4% above the U.S.
Listings per 10k households
95.2
13% below the U.S.
Population, 2025
46,599
+1.2% since 2020

See the restaurants and cafes around any address in the Plymouth area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plymouth area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 169 restaurants and cafes in the Plymouth area. Of those, 66 are chain locations, or 39%, against 34% across the U.S. That comes to 95.2 for every 10,000 households, 13% below the U.S. rate of 109.8.

Households in the Plymouth area spend about $64.9M a year on food away from home, or $3,656 per household, 10% below the U.S. average. Spread across 169 restaurants and cafes, that is $384K per restaurant, 4% above the U.S. figure of $371K.

Official counts show 76 businesses with payroll classed as restaurants and other eating places in the Plymouth area in 2023, up 10.1% from 2019. That is one for every 234 households, against one for every 209 across the U.S. Official counts also show 19 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $807K have gone to businesses classed as restaurants and other eating places in the Plymouth area.

Population estimates put the population change in the Plymouth area from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). For restaurants and cafes, the Plymouth area has a Groundwork market score of 59 (upper middle): #178 of 538 scored small-town markets and #16 of 25 scored small-town markets based in Indiana.

How the Plymouth area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Plymouth, IN area compared with Indiana and the U.S.
MeasurePlymouth areaIndianaU.S.
Listings per 10k households95.292.4109.8
Spending per listing$384K$412K$371K
Households per official establishment234235209
Official establishment growth, 2019–2023+10.1%+7.3%+6.0%
Population growth, 2020–2025+1.2%+2.7%+3.1%
Spending per household on food away from home$3,656$3,802$4,070
Median household income$71,808$71,957$80,734
Groundwork market score5962

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76+10.1% over the period
Employees, 2023
1,346
Annual payroll, 2023
$23.2M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
16966 chain locations
Listings at the U.S. rate for this spending
175The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$807K

SBA-backed loans to businesses classed as restaurants and other eating places in the Plymouth area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Plymouth area

Population, 2025 estimate
46,599+1.2% since 2020
Households
17,758
Median age
40.4
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
444 sq. mi.
People per square mile
104
Median household income
$71,808+36.4% vs. 2015–2019, before inflation
Average household income
$89,695
Median home value
$204,900
Jobs located here
18,393
Daytime population
43,512Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Plymouth area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of the Plymouth area. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Indiana

Every Indiana market ranked →

The highest-scoring small-town markets in Indiana for restaurants and cafes, numbered among those based in Indiana, with the Plymouth area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greencastle, IN8511379.9$472K+3.2%#13 of 538
2Bedford, IN8411057.5$615K+1.2%#16 of 538
3Decatur, IN818266.1$537K+2.2%#24 of 538
4Kendallville, IN7914077.0$475K+1.0%#31 of 538
5Washington, IN799580.4$452K+2.5%#34 of 538
6Huntington, IN7611776.0$467K+1.6%#45 of 538
7New Castle, IN7214477.2$443K+0.5%#66 of 538
8Crawfordsville, IN7213184.0$439K+2.7%#68 of 538
9Greensburg, IN688983.1$453K+0.4%#89 of 538
10Auburn, IN6815389.5$414K+2.9%#92 of 538
16Plymouth, IN5916995.2$384K+1.2%#178 of 538

Other business types in the Plymouth area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in the Plymouth, IN area?

There are 169 restaurants and cafes on map listings in the Plymouth area as of September 2026. 66 of them (39%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 76 businesses with payroll classed as restaurants and other eating places in 2023, up 10.1% from 2019. Another 19 one-person businesses have no payroll, by official counts.

How much do households in the Plymouth, IN area spend on food away from home?

About $64.9M a year, or $3,656 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 169 restaurants and cafes on map listings, it comes to $384K per restaurant. It is estimated from the incomes of the 17,758 households in the Plymouth area and national spending patterns by income.

How does the Plymouth, IN area compare with the U.S. for restaurants and cafes?

The Plymouth area has 95.2 restaurants and cafes per 10,000 households, 13% below the U.S. rate of 109.8. Spending per restaurant is $384K, 4% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Plymouth area would have about 175, against 169 on map listings. There is one business with payroll in the industry for every 234 households, against one for every 209 across the U.S. The official count rose 10.1% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Plymouth, IN area growing?

Population estimates put the Plymouth area at 46,599 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 17,758 households. The median household income in the Plymouth area is $71,808 a year, 11% below the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plymouth area scores 59 for restaurants and cafes (upper middle), #178 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Plymouth area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Plymouth area

Screening a site or an acquisition in the Plymouth area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Plymouth area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.