Funeral services · Small-town market · Idaho
Funeral homes in the Rexburg, ID area
The funeral homes in the Rexburg, ID area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.9M
- On funerals · $104 a household
- Spending per listing
- $466K
- 31% below the U.S.
- Listings per 10k households
- 2.2
- 5% above the U.S.
- Population, 2025
- 69,380
- +4.5% since 2020
See the funeral homes around any address in the Rexburg area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 funeral homes in the Rexburg area. That comes to 2.2 for every 10,000 households, 5% above the U.S. rate of 2.1.
At $104 per household (27% below the U.S. average), households in the Rexburg area spend about $1.9M a year on funerals. That is about $466K of household spending for each home on map listings, 31% below the U.S. figure of $679K.
There is no official count of businesses with payroll classed as funeral homes and funeral services in the Rexburg area: counts under 3 aren’t published.
Population estimates show the Rexburg area grew 4.5% from 2020 to 2025, faster than the U.S. (+3.1%). With 4 funeral homes on map listings, the Rexburg area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Rexburg area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rexburg area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.2 | 1.4 | 2.1 |
| Spending per listing | $466K | $980K | $679K |
| Households per official establishment | n/a | 11,883 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −10.4% | −1.7% |
| Population growth, 2020–2025 | +4.5% | +9.8% | +3.1% |
| Spending per household on funerals | $104 | $140 | $143 |
| Median household income | $61,940 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Rexburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rexburg area
- Population, 2025 estimate
- 69,380+4.5% since 2020
- Households
- 17,980
- Median age
- 27.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 2.4
- Land area
- 2,333 sq. mi.
- People per square mile
- 29
- Median household income
- $61,940+42.0% vs. 2015–2019, before inflation
- Average household income
- $91,462
- Median home value
- $372,900
- Jobs located here
- 20,157
- Daytime population
- 64,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rexburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for funeral homes, numbered among those based in Idaho (a market based in another state is listed without a number), with the Rexburg area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Ontario, OR-ID | 71 | 7 | 3.5 | $478K | +5.0% | #57 of 365 |
| Brigham City, UT-ID | 61 | 8 | 3.7 | $361K | +12.6% | #115 of 365 |
| Rexburg, ID | Not scored | 4 | 2.2 | $466K | +4.5% |
Other business types in the Rexburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in the Rexburg, ID area?
There are 4 funeral homes on map listings in the Rexburg area as of September 2026. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Rexburg area: counts under 3 are left out.
How much do households in the Rexburg, ID area spend on funerals?
About $1.9M a year, or $104 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 4 funeral homes on map listings, it comes to $466K per home. It is estimated from the incomes of the 17,980 households in the Rexburg area and national spending patterns by income.
How does the Rexburg, ID area compare with the U.S. for funeral homes?
The Rexburg area has 2.2 funeral homes per 10,000 households, 5% above the U.S. rate of 2.1. Spending per home is $466K, 31% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Rexburg area would have about 3, against 4 on map listings.
How fast is the Rexburg, ID area growing?
Population estimates put the Rexburg area at 69,380 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 17,980 households. Median household income in the Rexburg area is $61,940, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rexburg area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rexburg area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Rexburg area
Screening a site or an acquisition in the Rexburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.