Health care · Small-town market · Idaho
Optometrists and eye clinics in the Rexburg, ID area
The optometrists and eye clinics in the Rexburg, ID area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #340 of 400 scored small-town markets
#5 of 5 scored small-town markets based in Idaho
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $20.7M
- On medical and dental services · $1,152 a household
- Spending per listing
- $1.5M
- 53% below the U.S.
- Listings per 10k households
- 7.8
- 90% above the U.S.
- Population, 2025
- 69,380
- +4.5% since 2020
See the optometrists and eye clinics around any address in the Rexburg area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Rexburg area scores 31 (lower middle) on the Groundwork market score for optometrists and eye clinics, ranking #340 of 400 scored small-town markets and #5 of 5 scored small-town markets based in Idaho. That puts it in the bottom quarter of small-town markets.
Household spending on medical and dental services in the Rexburg area comes to about $20.7M a year: $1,152 per household, 11% below the U.S. average. That is about $1.5M of household spending for each practice on map listings, 53% below the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.
The Rexburg area has 14 optometrists and eye clinics on map listings as of September 2026. One of them (7%) is a chain location, against 20% across the U.S. That comes to 7.8 for every 10,000 households, 90% above the U.S. rate of 4.1.
Official counts show 6 businesses with payroll classed as offices of optometrists in the Rexburg area in 2023. That is one for every 2,997 households, against one for every 5,742 across the U.S. Population estimates show the Rexburg area grew 4.5% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Rexburg area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rexburg area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 4.2 | 4.1 |
| Spending per listing | $1.5M | $3M | $3.1M |
| Households per official establishment | 2,997 | 3,918 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | 0.0% | +0.2% |
| Population growth, 2020–2025 | +4.5% | +9.8% | +3.1% |
| Spending per household on medical and dental services | $1,152 | $1,264 | $1,288 |
| Median household income | $61,940 | $77,800 | $80,734 |
| Groundwork market score | 31 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Rexburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rexburg area
- Population, 2025 estimate
- 69,380+4.5% since 2020
- Households
- 17,980
- Median age
- 27.1
- Homes lived in by their owners
- 51%
- Vehicles per household
- 2.4
- Land area
- 2,333 sq. mi.
- People per square mile
- 29
- Median household income
- $61,940+42.0% vs. 2015–2019, before inflation
- Average household income
- $91,462
- Median home value
- $372,900
- Jobs located here
- 20,157
- Daytime population
- 64,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rexburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for optometrists and eye clinics, numbered among those based in Idaho (a market based in another state is listed without a number), with the Rexburg area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Jackson, WY-ID | 81 | 5 | 3.4 | $4.7M | +4.2% | #15 of 400 |
| 1Sandpoint, ID | 69 | 6 | 3.0 | $4.1M | +14.8% | #62 of 400 |
| Brigham City, UT-ID | 68 | 8 | 3.7 | $3.4M | +12.6% | #70 of 400 |
| 2Burley, ID | 62 | 7 | 4.2 | $2.8M | +6.2% | #116 of 400 |
| 3Blackfoot, ID | 61 | 5 | 3.1 | $4M | +6.4% | #118 of 400 |
| 4Moscow, ID | 54 | 8 | 4.9 | $2.4M | +5.6% | #176 of 400 |
| 5Rexburg, ID | 31 | 14 | 7.8 | $1.5M | +4.5% | #340 of 400 |
Other business types in the Rexburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics31
- Dentists and orthodontists28
- Primary care and pediatrics37
- Urgent care and walk-in clinics
- Chiropractors38
- Physical therapy29
- Optometrists and eye care31
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Rexburg, ID area?
Map listings as of September 2026 show 14 optometrists and eye clinics in the Rexburg area. One of them (7%) is a chain location. The listings count optometrists and eye clinics. Official counts show 6 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Rexburg, ID area spend on medical and dental services?
About $20.7M a year, or $1,152 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 14 optometrists and eye clinics on map listings, it comes to $1.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 17,980 households in the Rexburg area and national spending patterns by income.
How does the Rexburg, ID area compare with the U.S. for optometrists and eye clinics?
The Rexburg area has 7.8 optometrists and eye clinics per 10,000 households, 90% above the U.S. rate of 4.1. Spending per practice is $1.5M, 53% below the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, the Rexburg area would have about 7, against 14 on map listings. There is one business with payroll in the industry for every 2,997 households, against one for every 5,742 across the U.S.
How fast is the Rexburg, ID area growing?
Population estimates put the Rexburg area at 69,380 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 17,980 households. Median household income in the Rexburg area is $61,940, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rexburg area scores 31 for optometrists and eye clinics (lower middle), #340 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rexburg area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Rexburg area
Screening a site or an acquisition in the Rexburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rexburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.