Food and drink · Small-town market · Texas
Pizza places in the Zapata, TX area
The pizza places in the Zapata, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 2 chain locations (100%)
- Official establishments
- 7
- All limited-service restaurants
- Household spending a year
- $12.8M
- On food away from home · $2,803 a household
- Spending per listing
- $6.4M
- Too few listings to compare
- Listings per 10k households
- 4.4
- Too few listings to compare
- Population, 2025
- 13,753
- −0.9% since 2020
See the pizza places around any address in the Zapata area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,803 per household (31% below the U.S. average), households in the Zapata area spend about $12.8M a year on food away from home. That works out to $6.4M per pizza place. The spending figure covers all food away from home, not only pizza places.
There are 2 pizza places on map listings in the Zapata area as of September 2026. That is 4.4 per 10,000 households.
Official counts show 7 businesses with payroll classed as limited-service restaurants in the Zapata area in 2023. That is one for every 652 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 5 one-person businesses without payroll.
Population estimates put the population change in the Zapata area from 2020 to 2025 at −0.9%, against +3.1% for the U.S. With 2 pizza places on map listings, the Zapata area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Zapata area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Zapata area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.4 | 6.5 | 8.0 |
| Spending per listing | $6.4M | $6.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 652 | 451 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +6.1% |
| Population growth, 2020–2025 | −0.9% | +8.5% | +3.1% |
| Spending per household on food away from home | $2,803 | $3,970 | $4,070 |
| Median household income | $39,239 | $78,476 | $80,734 |
| Groundwork market score | Not scored | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7All limited-service restaurants
- Employees, 2023
- 109
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- 5All limited-service restaurants with no payroll
- Map listings, September 2026
- 22 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Zapata area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Zapata area
- Population, 2025 estimate
- 13,753−0.9% since 2020
- Households
- 4,565
- Median age
- 33.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 998 sq. mi.
- People per square mile
- 14
- Median household income
- $39,239+15.6% vs. 2015–2019, before inflation
- Average household income
- $55,044
- Median home value
- $97,100
- Jobs located here
- 2,023
- Daytime population
- 10,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Zapata area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for pizza places, numbered among those based in Texas, with the Zapata area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 86 | 9 | 7.0 | $5.3M | +9.2% | #5 of 520 |
| 2Jacksonville, TX | 78 | 9 | 4.9 | $6.9M | +5.4% | #24 of 520 |
| 3Granbury, TX | 76 | 17 | 6.7 | $6.1M | +13.6% | #34 of 520 |
| 4Huntsville, TX | 75 | 13 | 5.0 | $6.2M | +9.5% | #42 of 520 |
| 5Brenham, TX | 73 | 11 | 7.1 | $5.3M | +7.0% | #55 of 520 |
| 6Sulphur Springs, TX | 69 | 7 | 5.0 | $7.2M | +6.1% | #76 of 520 |
| 7Kerrville, TX | 69 | 13 | 5.7 | $6.4M | +2.5% | #77 of 520 |
| 8Nacogdoches, TX | 68 | 11 | 4.3 | $7.4M | +2.2% | #88 of 520 |
| 9Paris, TX | 68 | 13 | 5.2 | $6.4M | +2.6% | #90 of 520 |
| 10Corsicana, TX | 67 | 10 | 5.3 | $6.6M | +8.2% | #99 of 520 |
| Zapata, TX | Not scored | 2 | 4.4 | $6.4M | −0.9% |
Other business types in the Zapata area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Zapata, TX area?
As of September 2026, map listings count 2 pizza places in the Zapata area. The listings count pizza restaurants. Official counts show 7 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5 one-person businesses without payroll.
How much do households in the Zapata, TX area spend on food away from home?
About $12.8M a year, or $2,803 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 2 pizza places on map listings, it comes to $6.4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 4,565 households in the Zapata area and national spending patterns by income.
How does the Zapata, TX area compare with the U.S. for pizza places?
The Zapata area has 2 pizza places on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pizza places to household spending, the Zapata area would have about 3, against 2 on map listings. There is one business with payroll in the industry for every 652 households, against one for every 478 across the U.S.
How fast is the Zapata, TX area growing?
Population estimates put the Zapata area at 13,753 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 4,565 households. Median household income in the Zapata area is $39,239, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Zapata area has no market score for pizza places: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Zapata area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Zapata area
Screening a site or an acquisition in the Zapata area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.