Groundwork

Fitness and classes · Small-town market · Texas

Gyms and studios in the Zapata, TX area

Competitor counts, household spending and official business counts for gyms and studios in the Zapata, TX area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 8 out of 100: Very low

Ranked #532 of 535 scored small-town markets
#39 of 40 scored small-town markets based in Texas

Listings
8
1 chain location (13%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.9M
On memberships, classes and admissions · $418 a household
Spending per listing
$238K
64% below the U.S.
Listings per 10k households
17.5
17% above the U.S.
Population, 2025
13,753
−0.9% since 2020

See the gyms and studios around any address in the Zapata area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in the Zapata area is 8 (very low), #532 of 535 scored small-town markets and #39 of 40 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.

Map listings as of September 2026 show 8 gyms and studios in the Zapata area. One of them (13%) is a chain location, against 20% across the U.S. That is 17.5 per 10,000 households, 17% above the U.S. rate of 14.9.

At $418 per household (58% below the U.S. average), households in the Zapata area spend about $1.9M a year on memberships, classes and admissions. That is about $238K of household spending for each location on map listings, 64% below the U.S. figure of $662K.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in the Zapata area: counts under 3 aren’t published. Between 2020 and 2025, the population of the Zapata area declined 0.9%, against +3.1% for the U.S.

How the Zapata area compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Zapata, TX area compared with Texas and the U.S.
MeasureZapata areaTexasU.S.
Listings per 10k households17.515.014.9
Spending per listing$238K$539K$662K
Households per official establishmentn/a1,7181,641
Official establishment growth, 2019–2023n/a+19.7%+8.2%
Population growth, 2020–2025−0.9%+8.5%+3.1%
Spending per household on memberships, classes and admissions$418$810$983
Median household income$39,239$78,476$80,734
Groundwork market score845

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
81 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Zapata area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Zapata area

Population, 2025 estimate
13,753−0.9% since 2020
Households
4,565
Median age
33.1
Homes lived in by their owners
72%
Vehicles per household
1.7
Land area
998 sq. mi.
People per square mile
14
Median household income
$39,239+15.6% vs. 2015–2019, before inflation
Average household income
$55,044
Median home value
$97,100
Jobs located here
2,023
Daytime population
10,968Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Zapata area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Texas

Every Texas market ranked →

The highest-scoring small-town markets in Texas for gyms and studios, numbered among those based in Texas, with the Zapata area marked.

Top small-town markets in Texas

Small-town markets in Texas ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Corsicana, TX70168.4$733K+8.2%#54 of 535
2Palestine, TX67148.0$711K+3.2%#80 of 535
3Dumas, TX6657.0$812K+3.0%#85 of 535
4Athens, TX64308.9$704K+7.5%#111 of 535
5Port Lavaca, TX6266.9$1M−2.3%#123 of 535
6Bay City, TX61138.4$719K+0.5%#136 of 535
7Fredericksburg, TX601815.6$535K+6.6%#157 of 535
8Gainesville, TX572313.9$544K+6.5%#190 of 535
9Jacksonville, TX55189.9$610K+5.4%#212 of 535
10Bonham, TX551713.3$539K+9.2%#217 of 535
39Zapata, TX8817.5$238K−0.9%#532 of 535

Other business types in the Zapata area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Zapata, TX area?

There are 8 gyms and studios on map listings in the Zapata area as of September 2026. One of them (13%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Zapata area: counts under 3 are left out.

How much do households in the Zapata, TX area spend on memberships, classes and admissions?

About $1.9M a year, or $418 per household. That is 58% below the U.S. average (an index of 42, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $238K per location. It is estimated from the incomes of the 4,565 households in the Zapata area and national spending patterns by income.

How does the Zapata, TX area compare with the U.S. for gyms and studios?

The Zapata area has 17.5 gyms and studios per 10,000 households, 17% above the U.S. rate of 14.9. Spending per location is $238K, 64% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Zapata area would have about 3, against 8 on map listings.

How fast is the Zapata, TX area growing?

Population estimates put the Zapata area at 13,753 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 4,565 households. Median household income in the Zapata area is $39,239, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Zapata area scores 8 for gyms and studios (very low), #532 of 535 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Zapata area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Zapata area

Screening a site or an acquisition in the Zapata area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.