Food and drink · Small-town market · Texas
Restaurants and cafes in the Zapata, TX area
The restaurants and cafes in the Zapata, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #471 of 538 scored small-town markets
#30 of 41 scored small-town markets based in Texas
- Listings
- 70
- 16 chain locations (23%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $12.8M
- On food away from home · $2,803 a household
- Spending per listing
- $183K
- 51% below the U.S.
- Listings per 10k households
- 153.3
- 40% above the U.S.
- Population, 2025
- 13,753
- −0.9% since 2020
See the restaurants and cafes around any address in the Zapata area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Zapata area scores 29 (lower middle) on the Groundwork market score for restaurants and cafes, ranking #471 of 538 scored small-town markets and #30 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Zapata area spend about $12.8M a year on food away from home, or $2,803 per household, 31% below the U.S. average. Spread across 70 restaurants and cafes, that is $183K per restaurant, 51% below the U.S. figure of $371K.
The Zapata area has 70 restaurants and cafes on map listings as of September 2026. Chain locations make up 23% of them, against 34% across the U.S. That comes to 153.3 for every 10,000 households, 40% above the U.S. rate of 109.8.
Official counts show 15 businesses with payroll classed as restaurants and other eating places in the Zapata area in 2023. That is one for every 304 households, against one for every 209 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as restaurants and other eating places in the Zapata area. Between 2020 and 2025, the population of the Zapata area declined 0.9%, against +3.1% for the U.S.
How the Zapata area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Zapata area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 153.3 | 120.5 | 109.8 |
| Spending per listing | $183K | $329K | $371K |
| Households per official establishment | 304 | 207 | 209 |
| Official establishment growth, 2019–2023 | n/a | +12.4% | +6.0% |
| Population growth, 2020–2025 | −0.9% | +8.5% | +3.1% |
| Spending per household on food away from home | $2,803 | $3,970 | $4,070 |
| Median household income | $39,239 | $78,476 | $80,734 |
| Groundwork market score | 29 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 177
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 24Businesses with no payroll
- Map listings, September 2026
- 7016 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as restaurants and other eating places in the Zapata area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Zapata area
- Population, 2025 estimate
- 13,753−0.9% since 2020
- Households
- 4,565
- Median age
- 33.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 998 sq. mi.
- People per square mile
- 14
- Median household income
- $39,239+15.6% vs. 2015–2019, before inflation
- Average household income
- $55,044
- Median home value
- $97,100
- Jobs located here
- 2,023
- Daytime population
- 10,968Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Zapata area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for restaurants and cafes, numbered among those based in Texas, with the Zapata area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 85 | 117 | 91.6 | $404K | +9.2% | #14 of 538 |
| 2Granbury, TX | 72 | 255 | 99.9 | $408K | +13.6% | #70 of 538 |
| 3Andrews, TX | 68 | 65 | 95.0 | $403K | +1.6% | #95 of 538 |
| 4Jacksonville, TX | 66 | 172 | 94.6 | $359K | +5.4% | #115 of 538 |
| 5Corsicana, TX | 64 | 191 | 100.3 | $343K | +8.2% | #136 of 538 |
| 6Huntsville, TX | 54 | 250 | 96.1 | $321K | +9.5% | #230 of 538 |
| 7Gainesville, TX | 51 | 199 | 120.4 | $319K | +6.5% | #257 of 538 |
| 8Paris, TX | 49 | 254 | 101.6 | $329K | +2.6% | #271 of 538 |
| 9Sulphur Springs, TX | 49 | 158 | 112.8 | $317K | +6.1% | #272 of 538 |
| 10Athens, TX | 48 | 365 | 108.7 | $320K | +7.5% | #282 of 538 |
| 30Zapata, TX | 29 | 70 | 153.3 | $183K | −0.9% | #471 of 538 |
Other business types in the Zapata area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes29
- Sit-down restaurants25
- Fast food and sandwich shops27
- Pizza
- Coffee shops and cafes
- Bakeries and dessert shops8
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Zapata, TX area?
Map listings as of September 2026 show 70 restaurants and cafes in the Zapata area. 16 of them (23%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 15 businesses with payroll classed as restaurants and other eating places in 2023. Another 24 one-person businesses have no payroll, by official counts.
How much do households in the Zapata, TX area spend on food away from home?
About $12.8M a year, or $2,803 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 70 restaurants and cafes on map listings, it comes to $183K per restaurant. It is estimated from the incomes of the 4,565 households in the Zapata area and national spending patterns by income.
How does the Zapata, TX area compare with the U.S. for restaurants and cafes?
The Zapata area has 153.3 restaurants and cafes per 10,000 households, 40% above the U.S. rate of 109.8. Spending per restaurant is $183K, 51% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Zapata area would have about 35, against 70 on map listings. There is one business with payroll in the industry for every 304 households, against one for every 209 across the U.S.
How fast is the Zapata, TX area growing?
Population estimates put the Zapata area at 13,753 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 4,565 households. Median household income in the Zapata area is $39,239, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Zapata area scores 29 for restaurants and cafes (lower middle), #471 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Zapata area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Zapata area
Screening a site or an acquisition in the Zapata area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Zapata area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.