Food and drink · Small-town market · North Carolina
Pizza places in the Elizabeth City, NC area
Competitor counts, household spending and official business counts for pizza places in the Elizabeth City, NC area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #317 of 520 scored small-town markets
#15 of 23 scored small-town markets based in North Carolina
- Listings
- 15
- 13 chain locations (87%)
- Official establishments
- 38
- All limited-service restaurants · −2.6% since 2019
- Household spending a year
- $54.2M
- On food away from home · $3,434 a household
- Spending per listing
- $3.6M
- 29% below the U.S.
- Listings per 10k households
- 9.5
- 19% above the U.S.
- Population, 2025
- 42,201
- +4.5% since 2020
See the pizza places around any address in the Elizabeth City area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Elizabeth City area comes to about $54.2M a year: $3,434 per household, 16% below the U.S. average. Spread across 15 pizza places, that is $3.6M per pizza place, 29% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Elizabeth City area has 15 pizza places on map listings as of September 2026. Chain locations make up 87% of them, against 58% across the U.S. That comes to 9.5 for every 10,000 households, 19% above the U.S. rate of 8.0.
Official counts show 38 businesses with payroll classed as limited-service restaurants in the Elizabeth City area in 2023, down 2.6% from 2019. That is one for every 415 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 4 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $550K has gone to businesses classed as limited-service restaurants in the Elizabeth City area.
Between 2020 and 2025, the population of the Elizabeth City area grew 4.5%, faster than the U.S. (+3.1%). For pizza places, the Elizabeth City area has a Groundwork market score of 44 (lower middle): #317 of 520 scored small-town markets and #15 of 23 scored small-town markets based in North Carolina.
How the Elizabeth City area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Elizabeth City area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 7.4 | 8.0 |
| Spending per listing | $3.6M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 415 | 504 | 478 |
| Official establishment growth, 2019–2023 | −2.6% | +4.7% | +6.1% |
| Population growth, 2020–2025 | +4.5% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,434 | $3,776 | $4,070 |
| Median household income | $66,589 | $72,388 | $80,734 |
| Groundwork market score | 44 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38All limited-service restaurants · −2.6% over the period
- Employees, 2023
- 847
- Annual payroll, 2023
- $16M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 1513 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $550K
SBA-backed loans to businesses classed as limited-service restaurants in the Elizabeth City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Elizabeth City area
- Population, 2025 estimate
- 42,201+4.5% since 2020
- Households
- 15,785
- Median age
- 41.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 227 sq. mi.
- People per square mile
- 180
- Median household income
- $66,589
- Average household income
- $85,046
- Median home value
- $234,600
- Jobs located here
- 15,323
- Daytime population
- 38,788Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elizabeth City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across North Carolina
Every North Carolina market ranked →The highest-scoring small-town markets in North Carolina for pizza places, numbered among those based in North Carolina, with the Elizabeth City area marked.
Top small-town markets in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Anderson Creek, NC | 71 | 36 | 7.2 | $5M | +12.3% | #67 of 520 |
| 2Sanford, NC | 62 | 15 | 6.0 | $5.7M | +10.8% | #137 of 520 |
| 3Waynesville, NC | 56 | 18 | 6.6 | $5.1M | +1.9% | #188 of 520 |
| 4Boone, NC | 56 | 15 | 7.1 | $4.7M | +0.6% | #189 of 520 |
| 5Morehead City, NC | 56 | 31 | 9.7 | $3.9M | +4.1% | #196 of 520 |
| 6North Wilkesboro, NC | 52 | 18 | 6.6 | $4.5M | +0.6% | #232 of 520 |
| 7New Bern, NC | 52 | 44 | 8.4 | $4.1M | +3.6% | #233 of 520 |
| 8Albemarle, NC | 52 | 22 | 8.7 | $3.9M | +9.8% | #234 of 520 |
| 9Marion, NC | 51 | 13 | 7.0 | $4.6M | +1.5% | #241 of 520 |
| 10Brevard, NC | 50 | 15 | 10.3 | $3.4M | +2.9% | #257 of 520 |
| 15Elizabeth City, NC | 44 | 15 | 9.5 | $3.6M | +4.5% | #317 of 520 |
Other business types in the Elizabeth City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Elizabeth City, NC area?
Map listings as of September 2026 show 15 pizza places in the Elizabeth City area. 13 of them (87%) are chain locations. The listings count pizza restaurants. Official counts show 38 businesses with payroll classed as limited-service restaurants in 2023, down 2.6% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 4 one-person businesses without payroll.
How much do households in the Elizabeth City, NC area spend on food away from home?
About $54.2M a year, or $3,434 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 15 pizza places on map listings, it comes to $3.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 15,785 households in the Elizabeth City area and national spending patterns by income.
How does the Elizabeth City, NC area compare with the U.S. for pizza places?
The Elizabeth City area has 9.5 pizza places per 10,000 households, 19% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 29% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Elizabeth City area would have about 11, against 15 on map listings. There is one business with payroll in the industry for every 415 households, against one for every 478 across the U.S. The official count fell 2.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Elizabeth City, NC area growing?
Population estimates put the Elizabeth City area at 42,201 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 15,785 households. Median household income in the Elizabeth City area is $66,589, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elizabeth City area scores 44 for pizza places (lower middle), #317 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elizabeth City area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Elizabeth City area
Screening a site or an acquisition in the Elizabeth City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.