Groundwork

Clothing and laundry · Small-town market · North Carolina

Clothing and shoe stores in the Elizabeth City, NC area

How the Elizabeth City, NC area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #333 of 536 scored small-town markets
#15 of 23 scored small-town markets based in North Carolina

Listings
27
11 chain locations (41%)
Official establishments
16
−23.8% since 2019
Household spending a year
$27.3M
On clothing, shoes and related services · $1,727 a household
Spending per listing
$1M
21% below the U.S.
Listings per 10k households
17.1
6% above the U.S.
Population, 2025
42,201
+4.5% since 2020

See the clothing and shoe stores around any address in the Elizabeth City area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Elizabeth City area spend about $27.3M a year on clothing, shoes and related services, or $1,727 per household, 16% below the U.S. average. That is about $1M of household spending for each store on map listings, 21% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Elizabeth City area has 27 clothing and shoe stores on map listings as of September 2026. 11 of them (41%) are chain locations, against 44% across the U.S. That comes to 17.1 for every 10,000 households, 6% above the U.S. rate of 16.2.

Official counts show 16 businesses with payroll classed as clothing and shoe stores in the Elizabeth City area in 2023, down 23.8% from 2019. That is one for every 987 households, against one for every 1,273 across the U.S. Official counts list 30 one-person businesses without payroll.

Between 2020 and 2025, the population of the Elizabeth City area grew 4.5%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Elizabeth City area is 43 (lower middle), #333 of 536 scored small-town markets and #15 of 23 scored small-town markets based in North Carolina.

How the Elizabeth City area compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Elizabeth City, NC area compared with North Carolina and the U.S.
MeasureElizabeth City areaNorth CarolinaU.S.
Listings per 10k households17.115.416.2
Spending per listing$1M$1.2M$1.3M
Households per official establishment9871,2971,273
Official establishment growth, 2019–2023−23.8%−8.1%−12.2%
Population growth, 2020–2025+4.5%+7.2%+3.1%
Spending per household on clothing, shoes and related services$1,727$1,894$2,055
Median household income$66,589$72,388$80,734
Groundwork market score4347

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16−23.8% over the period
Employees, 2023
178
Annual payroll, 2023
$3M
One-person businesses, 2023
30Businesses with no payroll
Map listings, September 2026
2711 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Elizabeth City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Elizabeth City area

Population, 2025 estimate
42,201+4.5% since 2020
Households
15,785
Median age
41.0
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
227 sq. mi.
People per square mile
180
Median household income
$66,589
Average household income
$85,046
Median home value
$234,600
Jobs located here
15,323
Daytime population
38,788Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Elizabeth City area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across North Carolina

Every North Carolina market ranked →

The highest-scoring small-town markets in North Carolina for clothing and shoe stores, numbered among those based in North Carolina, with the Elizabeth City area marked.

Top small-town markets in North Carolina

Small-town markets in North Carolina ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Anderson Creek, NC89316.2$2.9M+12.3%#8 of 536
2Brevard, NC73106.9$2.6M+2.9%#69 of 536
3Marion, NC68168.6$1.9M+1.5%#114 of 536
4New Bern, NC685811.1$1.5M+3.6%#116 of 536
5North Wilkesboro, NC65197.0$2.2M+0.6%#136 of 536
6Albemarle, NC642911.5$1.5M+9.8%#150 of 536
7Forest City, NC613212.0$1.3M+2.1%#174 of 536
8Waynesville, NC593211.8$1.4M+1.9%#194 of 536
9Shelby-Kings Mountain, NC535012.9$1.3M+3.4%#245 of 536
10Wilson, NC494313.0$1.3M+1.7%#284 of 536
15Elizabeth City, NC432717.1$1M+4.5%#333 of 536

Other business types in the Elizabeth City area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Elizabeth City, NC area?

Map listings as of September 2026 show 27 clothing and shoe stores in the Elizabeth City area. 11 of them (41%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023, down 23.8% from 2019. Official counts also show 30 one-person businesses without payroll.

How much do households in the Elizabeth City, NC area spend on clothing, shoes and related services?

About $27.3M a year, or $1,727 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 27 clothing and shoe stores on map listings, it comes to $1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 15,785 households in the Elizabeth City area and national spending patterns by income.

How does the Elizabeth City, NC area compare with the U.S. for clothing and shoe stores?

The Elizabeth City area has 17.1 clothing and shoe stores per 10,000 households, 6% above the U.S. rate of 16.2. Spending per store is $1M, 21% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Elizabeth City area would have about 22, against 27 on map listings. There is one business with payroll in the industry for every 987 households, against one for every 1,273 across the U.S. The official count fell 23.8% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Elizabeth City, NC area growing?

Population estimates put the Elizabeth City area at 42,201 people in 2025, up 4.5% since 2020, faster than the U.S. (+3.1%). It has 15,785 households. Median household income in the Elizabeth City area is $66,589, 18% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elizabeth City area scores 43 for clothing and shoe stores (lower middle), #333 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Elizabeth City area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Elizabeth City area

Screening a site or an acquisition in the Elizabeth City area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Elizabeth City area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.