Food and drink · Small-town market · Missouri
Sit-down restaurants in the Poplar Bluff, MO area
How the Poplar Bluff, MO area compares with other small-town markets and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #485 of 538 scored small-town markets
#15 of 17 scored small-town markets based in Missouri
- Listings
- 97
- 44 chain locations (45%)
- Official establishments
- 29
- 0.0% since 2019
- Household spending a year
- $51.2M
- On food away from home · $3,086 a household
- Spending per listing
- $528K
- 20% below the U.S.
- Listings per 10k households
- 58.5
- 5% below the U.S.
- Population, 2025
- 41,904
- −0.4% since 2020
See the sit-down restaurants around any address in the Poplar Bluff area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Poplar Bluff area scores 27 (lower middle) on the Groundwork market score for sit-down restaurants, ranking #485 of 538 scored small-town markets and #15 of 17 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 97 sit-down restaurants in the Poplar Bluff area. Chain locations make up 45% of them, against 29% across the U.S. That comes to 58.5 for every 10,000 households, 5% below the U.S. rate of 61.3.
Households in the Poplar Bluff area spend about $51.2M a year on food away from home, or $3,086 per household, 24% below the U.S. average. That is about $528K of household spending for each restaurant on map listings, 20% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Poplar Bluff area was 29 in 2023, unchanged from 2019. That is one for every 572 households, against one for every 500 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $615K have gone to businesses classed as full-service restaurants in the Poplar Bluff area. Population estimates show the Poplar Bluff area declined 0.4% from 2020 to 2025, against +3.1% for the U.S.
How the Poplar Bluff area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Poplar Bluff area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 58.5 | 53.7 | 61.3 |
| Spending per listing | $528K | $708K | $664K |
| Households per official establishment | 572 | 555 | 500 |
| Official establishment growth, 2019–2023 | 0.0% | −2.3% | +1.5% |
| Population growth, 2020–2025 | −0.4% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,086 | $3,799 | $4,070 |
| Median household income | $49,089 | $70,702 | $80,734 |
| Groundwork market score | 27 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 290.0% over the period
- Employees, 2023
- 556
- Annual payroll, 2023
- $11.7M
- One-person businesses, 2023
- 5Businesses with no payroll
- Map listings, September 2026
- 9744 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $615K
SBA-backed loans to businesses classed as full-service restaurants in the Poplar Bluff area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Poplar Bluff area
- Population, 2025 estimate
- 41,904−0.4% since 2020
- Households
- 16,594
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 695 sq. mi.
- People per square mile
- 60
- Median household income
- $49,089
- Average household income
- $67,066
- Median home value
- $145,100
- Jobs located here
- 18,059
- Daytime population
- 43,334Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Poplar Bluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for sit-down restaurants, numbered among those based in Missouri (a market based in another state is listed without a number), with the Poplar Bluff area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 77 | 91 | 43.2 | $826K | +4.9% | #33 of 538 |
| 2Mexico, MO | 66 | 34 | 36.9 | $898K | −1.0% | #100 of 538 |
| 3Sedalia, MO | 66 | 78 | 45.9 | $734K | +2.9% | #106 of 538 |
| 4Farmington, MO | 53 | 116 | 46.7 | $711K | +2.1% | #235 of 538 |
| 5Hannibal, MO | 51 | 68 | 44.5 | $769K | +0.4% | #253 of 538 |
| 6Rolla, MO | 51 | 89 | 51.4 | $656K | +1.6% | #259 of 538 |
| Quincy, IL-MO | 48 | 148 | 47.6 | $746K | −2.0% | #282 of 538 |
| 7Maryville, MO | 45 | 40 | 47.3 | $705K | −4.0% | #321 of 538 |
| 8Moberly, MO | 42 | 42 | 45.4 | $711K | +0.2% | #343 of 538 |
| 9Kirksville, MO | 42 | 58 | 55.6 | $608K | +1.9% | #351 of 538 |
| 15Poplar Bluff, MO | 27 | 97 | 58.5 | $528K | −0.4% | #485 of 538 |
Other business types in the Poplar Bluff area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes21
- Sit-down restaurants27
- Fast food and sandwich shops22
- Pizza13
- Coffee shops and cafes33
- Bakeries and dessert shops37
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Poplar Bluff, MO area?
There are 97 sit-down restaurants on map listings in the Poplar Bluff area as of September 2026. 44 of them (45%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 29 businesses with payroll classed as full-service restaurants in 2023, unchanged from 2019. Another 5 one-person businesses have no payroll, by official counts.
How much do households in the Poplar Bluff, MO area spend on food away from home?
About $51.2M a year, or $3,086 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 97 sit-down restaurants on map listings, it comes to $528K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 16,594 households in the Poplar Bluff area and national spending patterns by income.
How does the Poplar Bluff, MO area compare with the U.S. for sit-down restaurants?
The Poplar Bluff area has 58.5 sit-down restaurants per 10,000 households, 5% below the U.S. rate of 61.3. Spending per restaurant is $528K, 20% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Poplar Bluff area would have about 77, against 97 on map listings. There is one business with payroll in the industry for every 572 households, against one for every 500 across the U.S. The official count held level from 2019 to 2023, against +1.5% for the U.S.
How fast is the Poplar Bluff, MO area growing?
Population estimates put the Poplar Bluff area at 41,904 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 16,594 households. The median household income in the Poplar Bluff area is $49,089 a year, 39% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Poplar Bluff area scores 27 for sit-down restaurants (lower middle), #485 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Poplar Bluff area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Poplar Bluff area
Screening a site or an acquisition in the Poplar Bluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Poplar Bluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.