Groundwork

Food and drink · County · Maine

Pizza places in Penobscot County, ME

Competitor counts, household spending and official business counts for pizza places in Penobscot County, ME, set against other counties and the U.S.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #349 of 2,090 scored counties
#4 of 16 scored counties in Maine

Listings
44
19 chain locations (43%)
Official establishments
89
All limited-service restaurants · −2.2% since 2019
Household spending a year
$234.6M
On food away from home · $3,597 a household
Spending per listing
$5.3M
5% above the U.S.
Listings per 10k households
6.7
16% below the U.S.
Population, 2025
157,967
+3.8% since 2020

See the pizza places around any address in Penobscot County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Penobscot County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 44 pizza places in Penobscot County. 19 of them (43%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 6.7, 16% below the U.S. rate of 8.0.

At $3,597 per household (12% below the U.S. average), households in Penobscot County spend about $234.6M a year on food away from home. Spread across 44 pizza places, that is $5.3M per pizza place, 5% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

In 2023, official counts showed 89 businesses with payroll in Penobscot County classed as limited-service restaurants, down 2.2% from 2019. That is one for every 733 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 15 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $158K has gone to businesses classed as limited-service restaurants in Penobscot County.

Population estimates show Penobscot County grew 3.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in Penobscot County is 69 (upper middle), #349 of 2,090 scored counties and #4 of 16 scored counties in Maine. That puts it in the top quarter of counties.

How Penobscot County compares

The same measures for Maine and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Penobscot County, ME compared with Maine and the U.S.
MeasurePenobscot CountyMaineU.S.
Listings per 10k households6.77.48.0
Spending per listing$5.3M$5.2M$5.1M
Households per official establishment (all limited-service restaurants)733588478
Official establishment growth, 2019–2023−2.2%+1.8%+6.1%
Population growth, 2020–2025+3.8%+3.7%+3.1%
Spending per household on food away from home$3,597$3,835$4,070
Median household income$66,356$74,733$80,734
Groundwork market score6962

Official counts and lending

Businesses

Official establishments, 2019 to 2023
91 → 89All limited-service restaurants · −2.2% over the period
Employees, 2023
1,567
Annual payroll, 2023
$34.5M
One-person businesses, 2023
15All limited-service restaurants with no payroll
Map listings, September 2026
4419 chain locations
Listings at the U.S. rate for this spending
46The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$158K

SBA-backed loans to businesses classed as limited-service restaurants in Penobscot County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Penobscot County

Population, 2025 estimate
157,967+3.8% since 2020
Households
65,221
Median age
43.4
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
3,397 sq. mi.
People per square mile
46
Median household income
$66,356+30.6% vs. 2015–2019, before inflation
Average household income
$88,290
Median home value
$214,100
Jobs located here
73,466
Daytime population
158,403Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Penobscot County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Penobscot County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Maine for pizza places, numbered among those based in Maine, with Penobscot County marked.

Top counties in Maine

Counties in Maine ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sagadahoc County, ME77116.7$6M+3.4%#142 of 2,090
2Lincoln County, ME69106.0$6.4M+3.8%#335 of 2,090
3Cumberland County, ME691047.9$5.6M+4.5%#345 of 2,090
4Penobscot County, ME69446.7$5.3M+3.8%#349 of 2,090
5Waldo County, ME69126.9$5.3M+2.6%#351 of 2,090
6Oxford County, ME68156.2$5.5M+4.2%#372 of 2,090
7York County, ME66768.3$5M+4.8%#456 of 2,090
8Piscataquis County, ME6367.2$4.6M+3.5%#559 of 2,090
9Washington County, ME6274.9$6.6M+0.8%#574 of 2,090
10Somerset County, ME62146.0$5.4M+2.3%#583 of 2,090

Other business types in Penobscot County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Penobscot County, ME?

Penobscot County has 44 pizza places on map listings as of September 2026. 19 of them (43%) are chain locations. The listings count pizza restaurants. Official counts show 89 businesses with payroll classed as limited-service restaurants in 2023, down 2.2% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 15 one-person businesses have no payroll, by official counts.

How much do households in Penobscot County, ME spend on food away from home?

About $234.6M a year, or $3,597 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 44 pizza places on map listings, it comes to $5.3M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 65,221 households in Penobscot County and national spending patterns by income.

How does Penobscot County, ME compare with the U.S. for pizza places?

Penobscot County has 6.7 pizza places per 10,000 households, 16% below the U.S. rate of 8.0. Spending per pizza place is $5.3M, 5% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Penobscot County would have about 46, against 44 on map listings. There is one business with payroll in the industry for every 733 households, against one for every 478 across the U.S. The official count fell 2.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is Penobscot County, ME growing?

Population estimates put Penobscot County at 157,967 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 65,221 households. The median household income in Penobscot County is $66,356 a year, 18% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Penobscot County scores 69 for pizza places (upper middle), #349 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Penobscot County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Penobscot County

Screening a site or an acquisition in Penobscot County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Penobscot County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.