Groundwork

Food and drink · Small-town market · Alabama

Pizza places in the Selma, AL area

How the Selma, AL area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #284 of 520 scored small-town markets
#9 of 11 scored small-town markets based in Alabama

Listings
5
5 chain locations (100%)
Official establishments
29
All limited-service restaurants · +26.1% since 2019
Household spending a year
$41.8M
On food away from home · $2,623 a household
Spending per listing
$8.4M
65% above the U.S.
Listings per 10k households
3.1
61% below the U.S.
Population, 2025
35,140
−7.9% since 2020

See the pizza places around any address in the Selma area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5 pizza places in the Selma area. All of them are chain locations, against 58% across the U.S. Per 10,000 households, that is 3.1, 61% below the U.S. rate of 8.0.

Household spending on food away from home in the Selma area comes to about $41.8M a year: $2,623 per household, 36% below the U.S. average. That is about $8.4M of household spending for each pizza place on map listings, 65% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in the Selma area was 29 in 2023, up 26.1% from 2019. That is one for every 550 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5 one-person businesses without payroll.

Population estimates put the population change in the Selma area from 2020 to 2025 at −7.9%, against +3.1% for the U.S. The Selma area scores 47 (lower middle) on the Groundwork market score for pizza places, ranking #284 of 520 scored small-town markets and #9 of 11 scored small-town markets based in Alabama.

How the Selma area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Selma, AL area compared with Alabama and the U.S.
MeasureSelma areaAlabamaU.S.
Listings per 10k households3.15.78.0
Spending per listing$8.4M$6.1M$5.1M
Households per official establishment (all limited-service restaurants)550450478
Official establishment growth, 2019–2023+26.1%+8.8%+6.1%
Population growth, 2020–2025−7.9%+3.2%+3.1%
Spending per household on food away from home$2,623$3,519$4,070
Median household income$35,627$63,999$80,734
Groundwork market score4748

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29All limited-service restaurants · +26.1% over the period
Employees, 2023
502
Annual payroll, 2023
$8.8M
One-person businesses, 2023
5All limited-service restaurants with no payroll
Map listings, September 2026
55 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as limited-service restaurants in the Selma area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Selma area

Population, 2025 estimate
35,140−7.9% since 2020
Households
15,947
Median age
41.1
Homes lived in by their owners
64%
Vehicles per household
1.6
Land area
979 sq. mi.
People per square mile
38
Median household income
$35,627+5.3% vs. 2015–2019, before inflation
Average household income
$53,885
Median home value
$94,600
Jobs located here
11,268
Daytime population
34,961Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Selma area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Alabama for pizza places, numbered among those based in Alabama, with the Selma area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ozark, AL7263.0$10.4M+1.3%#62 of 520
2Enterprise, AL67104.8$7.5M+6.3%#97 of 520
3Cullman, AL67185.1$6.7M+6.7%#98 of 520
4Talladega-Sylacauga, AL66153.9$8M0.0%#103 of 520
5Scottsboro, AL64115.0$6.2M+3.3%#120 of 520
6Fort Payne, AL62135.0$6.1M+3.4%#135 of 520
7Alexander City, AL5695.3$6.1M−0.8%#185 of 520
8Albertville, AL49318.5$4.1M+6.0%#266 of 520
9Selma, AL4753.1$8.4M−7.9%#284 of 520
10Troy, AL3797.2$4.3M+2.4%#388 of 520

Other business types in the Selma area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Selma, AL area?

The Selma area has 5 pizza places on map listings as of September 2026. 5 of them (100%) are chain locations. The listings count pizza restaurants. Official counts show 29 businesses with payroll classed as limited-service restaurants in 2023, up 26.1% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.

How much do households in the Selma, AL area spend on food away from home?

About $41.8M a year, or $2,623 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 5 pizza places on map listings, it comes to $8.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 15,947 households in the Selma area and national spending patterns by income.

How does the Selma, AL area compare with the U.S. for pizza places?

The Selma area has 3.1 pizza places per 10,000 households, 61% below the U.S. rate of 8.0. Spending per pizza place is $8.4M, 65% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Selma area would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 550 households, against one for every 478 across the U.S. The official count rose 26.1% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Selma, AL area growing?

Population estimates put the Selma area at 35,140 people in 2025, down 7.9% since 2020, against +3.1% for the U.S. It has 15,947 households. The median household income in the Selma area is $35,627 a year, 56% below the U.S. median of $80,734. That rose 5.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Selma area scores 47 for pizza places (lower middle), #284 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Selma area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Selma area

Screening a site or an acquisition in the Selma area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Selma area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.