Fitness and classes · Small-town market · Wisconsin
Yoga, Pilates and fitness studios in the Rice Lake, WI area
How the Rice Lake, WI area compares with other small-town markets and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- 5
- All fitness and recreational sports centers
- Household spending a year
- $15.3M
- On memberships, classes and admissions · $769 a household
- Spending per listing
- $7.7M
- Too few listings to compare
- Listings per 10k households
- 1.0
- Too few listings to compare
- Population, 2025
- 46,484
- −0.5% since 2020
See the yoga, Pilates and fitness studios around any address in the Rice Lake area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 2 yoga, Pilates and fitness studios in the Rice Lake area. That is 1.0 per 10,000 households.
At $769 per household (22% below the U.S. average), households in the Rice Lake area spend about $15.3M a year on memberships, classes and admissions. Spread across 2 yoga, Pilates and fitness studios, that is $7.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in the Rice Lake area in 2023. That is one for every 3,991 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
Population estimates put the population change in the Rice Lake area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. With 2 yoga, Pilates and fitness studios on map listings, the Rice Lake area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Rice Lake area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice Lake area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 2.2 | 2.4 |
| Spending per listing | $7.7M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,991 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | −0.5% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $769 | $921 | $983 |
| Median household income | $65,933 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5All fitness and recreational sports centers
- Employees, 2023
- 31
- Annual payroll, 2023
- $412K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Rice Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Rice Lake area
- Population, 2025 estimate
- 46,484−0.5% since 2020
- Households
- 19,955
- Median age
- 45.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 863 sq. mi.
- People per square mile
- 54
- Median household income
- $65,933
- Average household income
- $87,099
- Median home value
- $216,600
- Jobs located here
- 20,886
- Daytime population
- 44,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rice Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for yoga, Pilates and fitness studios, numbered among those based in Wisconsin, with the Rice Lake area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baraboo, WI | 66 | 5 | 1.8 | $4.9M | +1.3% | #13 of 112 |
| 2Manitowoc, WI | 66 | 7 | 2.0 | $3.9M | +0.4% | #14 of 112 |
| 3Watertown-Fort Atkinson, WI | 64 | 6 | 1.7 | $5.2M | +0.3% | #19 of 112 |
| 4Whitewater-Elkhorn, WI | 60 | 17 | 3.9 | $2.5M | +0.8% | #36 of 112 |
| 5Wisconsin Rapids-Marshfield, WI | 58 | 6 | 1.9 | $4.1M | −0.2% | #40 of 112 |
| 6Sparta, WI | 58 | 5 | 2.7 | $2.9M | +0.6% | #42 of 112 |
| 7Stevens Point-Plover, WI | 45 | 11 | 3.7 | $2.3M | +2.2% | #73 of 112 |
| Rice Lake, WI | Not scored | 2 | 1.0 | $7.7M | −0.5% |
Other business types in the Rice Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes48
- Gyms40
- Yoga, Pilates and fitness studios
- Martial arts and dance studios51
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Rice Lake, WI area?
There are 2 yoga, Pilates and fitness studios on map listings in the Rice Lake area as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 5 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Rice Lake, WI area spend on memberships, classes and admissions?
About $15.3M a year, or $769 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 2 yoga, Pilates and fitness studios on map listings, it comes to $7.7M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 19,955 households in the Rice Lake area and national spending patterns by income.
How does the Rice Lake, WI area compare with the U.S. for yoga, Pilates and fitness studios?
The Rice Lake area has 2 yoga, Pilates and fitness studios on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, the Rice Lake area would have about 4, against 2 on map listings. There is one business with payroll in the industry for every 3,991 households, against one for every 3,109 across the U.S.
How fast is the Rice Lake, WI area growing?
Population estimates put the Rice Lake area at 46,484 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 19,955 households. Median household income in the Rice Lake area is $65,933, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rice Lake area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rice Lake area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Rice Lake area
Screening a site or an acquisition in the Rice Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.