Pets · County · Indiana
Pet stores in Marion County, IN
Competitor counts, household spending and official business counts for pet stores in Marion County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #245 of 974 scored counties
#6 of 32 scored counties in Indiana
- Listings
- 57
- 30 chain locations (53%)
- Official establishments
- 25
- −13.8% since 2019
- Household spending a year
- $318.5M
- On pets · $795 a household
- Spending per listing
- $5.6M
- 23% above the U.S.
- Listings per 10k households
- 1.4
- 30% below the U.S.
- Population, 2025
- 992,196
- +1.6% since 2020
See the pet stores around any address in Marion County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Marion County comes to about $318.5M a year: $795 per household, 13% below the U.S. average. That is about $5.6M of household spending for each store on map listings, 23% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
Marion County has 57 pet stores on map listings as of September 2026. 30 of them (53%) are chain locations, against 38% across the U.S. That is 1.4 per 10,000 households, 30% below the U.S. rate of 2.0.
In 2023, official counts showed 25 businesses with payroll in Marion County classed as pet and pet supplies stores, down 13.8% from 2019. That is one for every 16,017 households, against one for every 13,024 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $942K has gone to businesses classed as pet and pet supplies stores in Marion County.
Between 2020 and 2025, the population of Marion County grew 1.6%, slower than the U.S. (+3.1%). For pet stores, Marion County has a Groundwork market score of 64 (upper middle): #245 of 974 scored counties and #6 of 32 scored counties in Indiana.
How Marion County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marion County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 1.9 | 2.0 |
| Spending per listing | $5.6M | $4.4M | $4.5M |
| Households per official establishment | 16,017 | 15,089 | 13,024 |
| Official establishment growth, 2019–2023 | −13.8% | −2.2% | −1.6% |
| Population growth, 2020–2025 | +1.6% | +2.7% | +3.1% |
| Spending per household on pets | $795 | $825 | $909 |
| Median household income | $66,346 | $71,957 | $80,734 |
| Groundwork market score | 64 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 25−13.8% over the period
- Employees, 2023
- 406
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5730 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $942K
SBA-backed loans to businesses classed as pet and pet supplies stores in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marion County
- Population, 2025 estimate
- 992,196+1.6% since 2020
- Households
- 400,432
- Median age
- 35.9
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.6
- Land area
- 396 sq. mi.
- People per square mile
- 2,464
- Median household income
- $66,346+37.3% vs. 2015–2019, before inflation
- Average household income
- $90,680
- Median home value
- $224,000
- Jobs located here
- 662,636
- Daytime population
- 1,168,106Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marion County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pet stores, numbered among those based in Indiana, with Marion County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Johnson County, IN | 84 | 10 | 1.6 | $5.9M | +7.4% | #27 of 974 |
| 2Hendricks County, IN | 73 | 9 | 1.3 | $7.5M | +10.2% | #120 of 974 |
| 3Hamilton County, IN | 68 | 32 | 2.3 | $5M | +10.9% | #197 of 974 |
| 4Bartholomew County, IN | 67 | 5 | 1.5 | $5.8M | +4.3% | #208 of 974 |
| 5Tippecanoe County, IN | 66 | 8 | 1.1 | $7.2M | +2.2% | #219 of 974 |
| 6Marion County, IN | 64 | 57 | 1.4 | $5.6M | +1.6% | #245 of 974 |
| 7Lake County, IN | 63 | 28 | 1.4 | $5.8M | +1.1% | #264 of 974 |
| 8Morgan County, IN | 60 | 5 | 1.8 | $4.9M | +4.4% | #314 of 974 |
| 9Hancock County, IN | 59 | 10 | 3.0 | $3.2M | +13.5% | #342 of 974 |
| 10Allen County, IN | 56 | 32 | 2.0 | $4M | +4.2% | #387 of 974 |
Other business types in Marion County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses69
- Veterinarians65
- Pet grooming and boarding66
- Pet stores64
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Marion County, IN?
Map listings as of September 2026 show 57 pet stores in Marion County. 30 of them (53%) are chain locations. The listings count pet stores. Official counts show 25 businesses with payroll classed as pet and pet supplies stores in 2023, down 13.8% from 2019.
How much do households in Marion County, IN spend on pets?
About $318.5M a year, or $795 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 57 pet stores on map listings, it comes to $5.6M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 400,432 households in Marion County and national spending patterns by income.
How does Marion County, IN compare with the U.S. for pet stores?
Marion County has 1.4 pet stores per 10,000 households, 30% below the U.S. rate of 2.0. Spending per store is $5.6M, 23% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Marion County would have about 70, against 57 on map listings. There is one business with payroll in the industry for every 16,017 households, against one for every 13,024 across the U.S. The official count fell 13.8% from 2019 to 2023, against −1.6% for the U.S.
How fast is Marion County, IN growing?
Population estimates put Marion County at 992,196 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 400,432 households. The median household income in Marion County is $66,346 a year, 18% below the U.S. median of $80,734. That rose 37.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 64 for pet stores (upper middle), #245 of 974 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marion County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Marion County
Screening a site or an acquisition in Marion County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.