Real estate · Small-town market · Minnesota
Real estate businesses in the New Ulm, MN area
The real estate businesses in the New Ulm, MN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #250 of 536 scored small-town markets
#4 of 18 scored small-town markets based in Minnesota
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $148.2M
- On rent and homeowner costs · $13,437 a household
- Housing spending per listing (U.S. = 100)
- 201
- Twice the U.S.
- Listings per 10k households
- 15.4
- 60% below the U.S.
- Population, 2025
- 25,517
- −1.5% since 2020
See the real estate businesses around any address in the New Ulm area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,437 per household (19% below the U.S. average), households in the New Ulm area spend about $148.2M a year on rent and homeowner costs. Housing spending per office is twice the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 17 real estate businesses on map listings in the New Ulm area as of September 2026. Of those, 4 are chain locations, or 24%, against 6% across the U.S. That is 15.4 per 10,000 households, 60% below the U.S. rate of 38.5.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in the New Ulm area, since they leave out counts under 3. Official counts list 64 one-person businesses without payroll.
Between 2020 and 2025, the population of the New Ulm area declined 1.5%, against +3.1% for the U.S. The New Ulm area scores 51 (upper middle) on the Groundwork market score for real estate businesses, ranking #250 of 536 scored small-town markets and #4 of 18 scored small-town markets based in Minnesota.
How the New Ulm area compares
The same measures for Minnesota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | New Ulm area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.4 | 36.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 201 | 96 | 100 |
| Households per official establishment | n/a | 402 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.5% | +15.8% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on rent and homeowner costs | $13,437 | $15,162 | $16,661 |
| Median household income | $69,378 | $89,062 | $80,734 |
| Groundwork market score | 51 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 64Businesses with no payroll
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the New Ulm area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Ulm area
- Population, 2025 estimate
- 25,517−1.5% since 2020
- Households
- 11,027
- Median age
- 42.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 611 sq. mi.
- People per square mile
- 42
- Median household income
- $69,378+13.5% vs. 2015–2019, before inflation
- Average household income
- $86,644
- Median home value
- $191,200
- Jobs located here
- 13,020
- Daytime population
- 27,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Ulm area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for real estate businesses, numbered among those based in Minnesota (a market based in another state is listed without a number), with the New Ulm area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Wahpeton, ND-MN | 68 | 11 | 11.6 | 277 | 0.0% | #57 of 536 |
| 1Austin, MN | 58 | 34 | 21.6 | 147 | +2.3% | #156 of 536 |
| 2Winona, MN | 56 | 46 | 22.7 | 138 | +1.8% | #184 of 536 |
| 3Red Wing, MN | 54 | 37 | 18.8 | 176 | +1.3% | #210 of 536 |
| 4New Ulm, MN | 51 | 17 | 15.4 | 201 | −1.5% | #250 of 536 |
| 5Worthington, MN | 51 | 15 | 19.5 | 160 | +0.6% | #253 of 536 |
| 6Fairmont, MN | 44 | 18 | 20.4 | 147 | −2.8% | #330 of 536 |
| 7Albert Lea, MN | 43 | 26 | 20.2 | 154 | −1.5% | #348 of 536 |
| 8Faribault-Northfield, MN | 40 | 73 | 31.1 | 107 | +4.2% | #396 of 536 |
| 9Fergus Falls, MN | 38 | 68 | 27.0 | 117 | +1.6% | #415 of 536 |
Other business types in the New Ulm area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the New Ulm, MN area?
As of September 2026, map listings count 17 real estate businesses in the New Ulm area. 4 of them (24%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in the New Ulm area: counts under 3 are left out. Official counts also show 64 one-person businesses without payroll.
How much do households in the New Ulm, MN area spend on rent and homeowner costs?
About $148.2M a year, or $13,437 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 17 real estate businesses on map listings, housing spending per office is twice the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 11,027 households in the New Ulm area and national spending patterns by income.
How does the New Ulm, MN area compare with the U.S. for real estate businesses?
The New Ulm area has 15.4 real estate businesses per 10,000 households, 60% below the U.S. rate of 38.5. The index of housing spending per office is 201, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the New Ulm area would have about 34, against 17 on map listings.
How fast is the New Ulm, MN area growing?
Population estimates put the New Ulm area at 25,517 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 11,027 households. Median household income in the New Ulm area is $69,378, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Ulm area scores 51 for real estate businesses (upper middle), #250 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Ulm area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the New Ulm area
Screening a site or an acquisition in the New Ulm area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.