Health care · Small-town market · Minnesota
Chiropractors in the New Ulm, MN area
How the New Ulm, MN area compares with other small-town markets and the U.S. for chiropractors: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #398 of 426 scored small-town markets
#17 of 18 scored small-town markets based in Minnesota
- Listings
- 10
- 1 chain location (10%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On medical and dental services · $1,330 a household
- Spending per listing
- $1.5M
- 39% below the U.S.
- Listings per 10k households
- 9.1
- 69% above the U.S.
- Population, 2025
- 25,517
- −1.5% since 2020
See the chiropractors around any address in the New Ulm area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for chiropractors in the New Ulm area is 26 (lower middle), #398 of 426 scored small-town markets and #17 of 18 scored small-town markets based in Minnesota. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 10 chiropractors in the New Ulm area. One of them (10%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 9.1, 69% above the U.S. rate of 5.4.
At $1,330 per household (3% above the U.S. average), households in the New Ulm area spend about $14.7M a year on medical and dental services. That is about $1.5M of household spending for each practice on map listings, 39% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.
The official count of businesses with payroll classed as offices of chiropractors in the New Ulm area was 8 in 2023. That is one for every 1,378 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $182K has gone to businesses classed as offices of chiropractors in the New Ulm area. Between 2020 and 2025, the population of the New Ulm area declined 1.5%, against +3.1% for the U.S.
How the New Ulm area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Ulm area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 9.3 | 5.4 |
| Spending per listing | $1.5M | $1.7M | $2.4M |
| Households per official establishment | 1,378 | 1,730 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | −1.2% | +0.8% |
| Population growth, 2020–2025 | −1.5% | +2.1% | +3.1% |
| Spending per household on medical and dental services | $1,330 | $1,550 | $1,288 |
| Median household income | $69,378 | $89,062 | $80,734 |
| Groundwork market score | 26 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 25
- Annual payroll, 2023
- $990K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 101 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $182K
SBA-backed loans to businesses classed as offices of chiropractors in the New Ulm area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the New Ulm area
- Population, 2025 estimate
- 25,517−1.5% since 2020
- Households
- 11,027
- Median age
- 42.8
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 611 sq. mi.
- People per square mile
- 42
- Median household income
- $69,378+13.5% vs. 2015–2019, before inflation
- Average household income
- $86,644
- Median home value
- $191,200
- Jobs located here
- 13,020
- Daytime population
- 27,131Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Ulm area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Minnesota
Every Minnesota market ranked →The highest-scoring small-town markets in Minnesota for chiropractors, numbered among those based in Minnesota, with the New Ulm area marked.
Top small-town markets in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin, MN | 63 | 8 | 5.1 | $2.7M | +2.3% | #114 of 426 |
| 2Winona, MN | 59 | 12 | 5.9 | $2.3M | +1.8% | #147 of 426 |
| 3Faribault-Northfield, MN | 57 | 16 | 6.8 | $2.2M | +4.2% | #162 of 426 |
| 4Albert Lea, MN | 53 | 6 | 4.7 | $2.9M | −1.5% | #184 of 426 |
| 5Detroit Lakes, MN | 48 | 9 | 6.2 | $2.2M | +0.9% | #229 of 426 |
| 6Brainerd, MN | 48 | 35 | 8.3 | $1.7M | +4.3% | #233 of 426 |
| 7Worthington, MN | 44 | 6 | 7.8 | $1.7M | +0.6% | #258 of 426 |
| 8Willmar, MN | 43 | 15 | 8.5 | $1.7M | +2.3% | #272 of 426 |
| 9Owatonna, MN | 41 | 12 | 7.9 | $1.8M | +0.2% | #284 of 426 |
| 10Fergus Falls, MN | 40 | 22 | 8.7 | $1.6M | +1.6% | #289 of 426 |
| 17New Ulm, MN | 26 | 10 | 9.1 | $1.5M | −1.5% | #398 of 426 |
Other business types in the New Ulm area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the New Ulm, MN area?
The New Ulm area has 10 chiropractors on map listings as of September 2026. One of them (10%) is a chain location. The listings count chiropractors. Official counts show 8 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the New Ulm, MN area spend on medical and dental services?
About $14.7M a year, or $1,330 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 10 chiropractors on map listings, it comes to $1.5M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 11,027 households in the New Ulm area and national spending patterns by income.
How does the New Ulm, MN area compare with the U.S. for chiropractors?
The New Ulm area has 9.1 chiropractors per 10,000 households, 69% above the U.S. rate of 5.4. Spending per practice is $1.5M, 39% below the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, the New Ulm area would have about 6, against 10 on map listings. There is one business with payroll in the industry for every 1,378 households, against one for every 3,237 across the U.S.
How fast is the New Ulm, MN area growing?
Population estimates put the New Ulm area at 25,517 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 11,027 households. Median household income in the New Ulm area is $69,378, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 13.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The New Ulm area scores 26 for chiropractors (lower middle), #398 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Ulm area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the New Ulm area
Screening a site or an acquisition in the New Ulm area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Ulm area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.