Groundwork

Pets · County · Iowa

Pet businesses in Union County, IA

How Union County, IA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 18 out of 100: Low

Ranked #2,138 of 2,200 scored counties
#65 of 71 scored counties in Iowa

Listings
8
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$3.6M
On pets · $697 a household
Spending per listing
$446K
49% below the U.S.
Listings per 10k households
15.6
50% above the U.S.
Population, 2025
11,829
−2.5% since 2020

See the pet businesses around any address in Union County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in Union County is 18 (low), #2,138 of 2,200 scored counties and #65 of 71 scored counties in Iowa. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 8 pet businesses in Union County. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 15.6, 50% above the U.S. rate of 10.4.

Households in Union County spend about $3.6M a year on pets, or $697 per household, 23% below the U.S. average. Spread across 8 pet businesses, that is $446K per business, 49% below the U.S. figure of $878K.

In 2023, official counts showed 3 businesses with payroll in Union County classed as pet care, veterinarians and pet stores. That is one for every 1,705 households, against one for every 1,852 across the U.S. Between 2020 and 2025, the population of Union County declined 2.5%, against +3.1% for the U.S.

How Union County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Union County, IA compared with Iowa and the U.S.
MeasureUnion CountyIowaU.S.
Listings per 10k households15.612.910.4
Spending per listing$446K$654K$878K
Households per official establishment1,7051,5421,852
Official establishment growth, 2019–2023n/a+13.4%+11.4%
Population growth, 2020–2025−2.5%+1.5%+3.1%
Spending per household on pets$697$843$909
Median household income$57,772$75,059$80,734
Groundwork market score1826

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3
Employees, 2023
18
Annual payroll, 2023
$1.2M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
80 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Union County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Union County

Population, 2025 estimate
11,829−2.5% since 2020
Households
5,116
Median age
41.3
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
424 sq. mi.
People per square mile
28
Median household income
$57,772+15.8% vs. 2015–2019, before inflation
Average household income
$71,876
Median home value
$122,000
Jobs located here
5,571
Daytime population
12,097Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Union County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Union County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200
65Union County, IA18815.6$446K−2.5%#2,138 of 2,200

Other business types in Union County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Union County, IA?

There are 8 pet businesses on map listings in Union County as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023.

How much do households in Union County, IA spend on pets?

About $3.6M a year, or $697 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 8 pet businesses on map listings, it comes to $446K per business. It is estimated from the incomes of the 5,116 households in Union County and national spending patterns by income.

How does Union County, IA compare with the U.S. for pet businesses?

Union County has 15.6 pet businesses per 10,000 households, 50% above the U.S. rate of 10.4. Spending per business is $446K, 49% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Union County would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 1,705 households, against one for every 1,852 across the U.S.

How fast is Union County, IA growing?

Population estimates put Union County at 11,829 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 5,116 households. The median household income in Union County is $57,772 a year, 28% below the U.S. median of $80,734. That rose 15.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Union County scores 18 for pet businesses (low), #2,138 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Union County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Union County

Screening a site or an acquisition in Union County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Union County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.