Groundwork

Pets · County · Iowa

Pet businesses in Monroe County, IA

How Monroe County, IA compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
7
1 chain location (14%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.4M
On pets · $784 a household
Spending per listing
$346K
61% below the U.S.
Listings per 10k households
22.7
2.2 times the U.S.
Population, 2025
7,406
−2.5% since 2020

See the pet businesses around any address in Monroe County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 pet businesses in Monroe County. One of them (14%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 22.7, 2.2 times the U.S. rate of 10.4.

Households in Monroe County spend about $2.4M a year on pets, or $784 per household, 14% below the U.S. average. That works out to $346K per business, 61% below the U.S. figure of $878K.

There is no official count of businesses with payroll classed as pet care, veterinarians and pet stores in Monroe County: counts under 3 aren’t published. Official counts also show 3 one-person businesses without payroll.

Population estimates show Monroe County declined 2.5% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Monroe County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Monroe County, IA compared with Iowa and the U.S.
MeasureMonroe CountyIowaU.S.
Listings per 10k households22.712.910.4
Spending per listing$346K$654K$878K
Households per official establishmentn/a1,5421,852
Official establishment growth, 2019–2023n/a+13.4%+11.4%
Population growth, 2020–2025−2.5%+1.5%+3.1%
Spending per household on pets$784$843$909
Median household income$70,996$75,059$80,734
Groundwork market scoreNot scored26

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
71 chain location
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Monroe County

Population, 2025 estimate
7,406−2.5% since 2020
Households
3,089
Median age
42.5
Homes lived in by their owners
81%
Vehicles per household
2.2
Land area
434 sq. mi.
People per square mile
17
Median household income
$70,996
Average household income
$82,641
Median home value
$156,300
Jobs located here
2,848
Daytime population
6,622Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Monroe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Monroe County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200
Monroe County, IANot scored722.7$346K−2.5%

Other business types in Monroe County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pet businesses are in Monroe County, IA?

There are 7 pet businesses on map listings in Monroe County as of September 2026. One of them (14%) is a chain location. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Monroe County: counts under 3 are left out. Official counts list 3 one-person businesses without payroll.

How much do households in Monroe County, IA spend on pets?

About $2.4M a year, or $784 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 7 pet businesses on map listings, it comes to $346K per business. It is estimated from the incomes of the 3,089 households in Monroe County and national spending patterns by income.

How does Monroe County, IA compare with the U.S. for pet businesses?

Monroe County has 22.7 pet businesses per 10,000 households, 2.2 times the U.S. rate of 10.4. Spending per business is $346K, 61% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Monroe County would have about 3, against 7 on map listings.

How fast is Monroe County, IA growing?

Population estimates put Monroe County at 7,406 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 3,089 households. The median household income in Monroe County is $70,996 a year, 12% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Monroe County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Monroe County

Screening a site or an acquisition in Monroe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.