Pets · County · Iowa
Pet businesses in Franklin County, IA
Competitor counts, household spending and official business counts for pet businesses in Franklin County, IA, set against other counties and the U.S.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3M
- On pets · $714 a household
- Spending per listing
- $500K
- 43% below the U.S.
- Listings per 10k households
- 14.3
- 38% above the U.S.
- Population, 2025
- 9,868
- −1.2% since 2020
See the pet businesses around any address in Franklin County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 pet businesses in Franklin County. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 14.3, 38% above the U.S. rate of 10.4.
At $714 per household (21% below the U.S. average), households in Franklin County spend about $3M a year on pets. Spread across 6 pet businesses, that is $500K per business, 43% below the U.S. figure of $878K.
There is no official count of businesses with payroll classed as pet care, veterinarians and pet stores in Franklin County: counts under 3 aren’t published.
Population estimates show Franklin County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Franklin County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 12.9 | 10.4 |
| Spending per listing | $500K | $654K | $878K |
| Households per official establishment | n/a | 1,542 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +11.4% |
| Population growth, 2020–2025 | −1.2% | +1.5% | +3.1% |
| Spending per household on pets | $714 | $843 | $909 |
| Median household income | $59,894 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 9,868−1.2% since 2020
- Households
- 4,198
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 582 sq. mi.
- People per square mile
- 17
- Median household income
- $59,894
- Average household income
- $78,308
- Median home value
- $124,100
- Jobs located here
- 3,826
- Daytime population
- 9,660Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Franklin County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 82 | 38 | 8.9 | $1.2M | +17.8% | #47 of 2,200 |
| 2Johnson County, IA | 73 | 56 | 8.8 | $993K | +4.6% | #195 of 2,200 |
| 3Benton County, IA | 69 | 12 | 11.8 | $759K | +1.8% | #332 of 2,200 |
| 4Woodbury County, IA | 66 | 25 | 6.1 | $1.3M | +0.7% | #415 of 2,200 |
| 5Delaware County, IA | 62 | 6 | 8.1 | $1M | +1.3% | #572 of 2,200 |
| 6Polk County, IA | 62 | 223 | 10.9 | $841K | +4.8% | #577 of 2,200 |
| 7Warren County, IA | 62 | 26 | 12.6 | $755K | +9.0% | #588 of 2,200 |
| 8Buena Vista County, IA | 60 | 6 | 8.0 | $1M | −1.7% | #649 of 2,200 |
| 9Pottawattamie County, IA | 60 | 40 | 10.6 | $770K | −0.7% | #666 of 2,200 |
| 10Tama County, IA | 58 | 5 | 7.4 | $1M | −1.5% | #714 of 2,200 |
| Franklin County, IA | Not scored | 6 | 14.3 | $500K | −1.2% |
Other business types in Franklin County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Franklin County, IA?
Franklin County has 6 pet businesses on map listings as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Franklin County: counts under 3 are left out.
How much do households in Franklin County, IA spend on pets?
About $3M a year, or $714 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 6 pet businesses on map listings, it comes to $500K per business. It is estimated from the incomes of the 4,198 households in Franklin County and national spending patterns by income.
How does Franklin County, IA compare with the U.S. for pet businesses?
Franklin County has 14.3 pet businesses per 10,000 households, 38% above the U.S. rate of 10.4. Spending per business is $500K, 43% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Franklin County would have about 3, against 6 on map listings.
How fast is Franklin County, IA growing?
Population estimates put Franklin County at 9,868 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 4,198 households. The median household income in Franklin County is $59,894 a year, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.