Groundwork

Pets · County · Iowa

Pet businesses in Carroll County, IA

Competitor counts, household spending and official business counts for pet businesses in Carroll County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,478 of 2,200 scored counties
#24 of 71 scored counties in Iowa

Listings
12
2 chain locations (17%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$7.1M
On pets · $808 a household
Spending per listing
$593K
32% below the U.S.
Listings per 10k households
13.6
31% above the U.S.
Population, 2025
20,303
−2.0% since 2020

See the pet businesses around any address in Carroll County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 12 pet businesses in Carroll County. 2 of them (17%) are chain locations, against 17% across the U.S. That is 13.6 per 10,000 households, 31% above the U.S. rate of 10.4.

Households in Carroll County spend about $7.1M a year on pets, or $808 per household, 11% below the U.S. average. That works out to $593K per business, 32% below the U.S. figure of $878K.

In 2023, official counts showed 4 businesses with payroll in Carroll County classed as pet care, veterinarians and pet stores. That is one for every 2,200 households, against one for every 1,852 across the U.S. Official counts also show 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $118K has gone to businesses classed as pet care, veterinarians and pet stores in Carroll County.

Between 2020 and 2025, the population of Carroll County declined 2.0%, against +3.1% for the U.S. Carroll County scores 41 (lower middle) on the Groundwork market score for pet businesses, ranking #1,478 of 2,200 scored counties and #24 of 71 scored counties in Iowa.

How Carroll County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Carroll County, IA compared with Iowa and the U.S.
MeasureCarroll CountyIowaU.S.
Listings per 10k households13.612.910.4
Spending per listing$593K$654K$878K
Households per official establishment2,2001,5421,852
Official establishment growth, 2019–2023n/a+13.4%+11.4%
Population growth, 2020–2025−2.0%+1.5%+3.1%
Spending per household on pets$808$843$909
Median household income$72,930$75,059$80,734
Groundwork market score4126

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 4
Employees, 2023
35
Annual payroll, 2023
$1.6M
One-person businesses, 2023
8Businesses with no payroll
Map listings, September 2026
122 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$118K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Carroll County

Population, 2025 estimate
20,303−2.0% since 2020
Households
8,801
Median age
41.6
Homes lived in by their owners
77%
Vehicles per household
1.9
Land area
570 sq. mi.
People per square mile
36
Median household income
$72,930+23.2% vs. 2015–2019, before inflation
Average household income
$93,964
Median home value
$176,000
Jobs located here
10,716
Daytime population
20,571Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for pet businesses, numbered among those based in Iowa, with Carroll County marked.

Top counties in Iowa

Counties in Iowa ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dallas County, IA82388.9$1.2M+17.8%#47 of 2,200
2Johnson County, IA73568.8$993K+4.6%#195 of 2,200
3Benton County, IA691211.8$759K+1.8%#332 of 2,200
4Woodbury County, IA66256.1$1.3M+0.7%#415 of 2,200
5Delaware County, IA6268.1$1M+1.3%#572 of 2,200
6Polk County, IA6222310.9$841K+4.8%#577 of 2,200
7Warren County, IA622612.6$755K+9.0%#588 of 2,200
8Buena Vista County, IA6068.0$1M−1.7%#649 of 2,200
9Pottawattamie County, IA604010.6$770K−0.7%#666 of 2,200
10Tama County, IA5857.4$1M−1.5%#714 of 2,200
24Carroll County, IA411213.6$593K−2.0%#1,478 of 2,200

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Carroll County, IA?

There are 12 pet businesses on map listings in Carroll County as of September 2026. 2 of them (17%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 8 one-person businesses have no payroll, by official counts.

How much do households in Carroll County, IA spend on pets?

About $7.1M a year, or $808 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $593K per business. It is estimated from the incomes of the 8,801 households in Carroll County and national spending patterns by income.

How does Carroll County, IA compare with the U.S. for pet businesses?

Carroll County has 13.6 pet businesses per 10,000 households, 31% above the U.S. rate of 10.4. Spending per business is $593K, 32% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Carroll County would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 2,200 households, against one for every 1,852 across the U.S.

How fast is Carroll County, IA growing?

Population estimates put Carroll County at 20,303 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 8,801 households. The median household income in Carroll County is $72,930 a year, 10% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 41 for pet businesses (lower middle), #1,478 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.