Pets · County · California
Pet businesses in Santa Cruz County, CA
Competitor counts, household spending and official business counts for pet businesses in Santa Cruz County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #889 of 2,200 scored counties
#39 of 54 scored counties in California
- Listings
- 122
- 18 chain locations (15%)
- Official establishments
- 73
- +14.1% since 2019
- Household spending a year
- $119.1M
- On pets · $1,229 a household
- Spending per listing
- $976K
- 11% above the U.S.
- Listings per 10k households
- 12.6
- 21% above the U.S.
- Population, 2025
- 258,852
- −4.7% since 2020
See the pet businesses around any address in Santa Cruz County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 122 pet businesses in Santa Cruz County. Chain locations make up 15% of them, against 17% across the U.S. Per 10,000 households, that is 12.6, 21% above the U.S. rate of 10.4.
Household spending on pets in Santa Cruz County comes to about $119.1M a year: $1,229 per household, 35% above the U.S. average. Spread across 122 pet businesses, that is $976K per business, 11% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Santa Cruz County was 73 in 2023, up 14.1% from 2019. That is one for every 1,327 households, against one for every 1,852 across the U.S. Another 212 one-person businesses have no payroll, by official counts.
Population estimates show Santa Cruz County declined 4.7% from 2020 to 2025, against +3.1% for the U.S. For pet businesses, Santa Cruz County has a Groundwork market score of 54 (upper middle): #889 of 2,200 scored counties and #39 of 54 scored counties in California.
How Santa Cruz County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Cruz County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 9.3 | 10.4 |
| Spending per listing | $976K | $1.2M | $878K |
| Households per official establishment | 1,327 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | +14.1% | +11.6% | +11.4% |
| Population growth, 2020–2025 | −4.7% | −0.4% | +3.1% |
| Spending per household on pets | $1,229 | $1,149 | $909 |
| Median household income | $111,093 | $99,122 | $80,734 |
| Groundwork market score | 54 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 64 → 73+14.1% over the period
- Employees, 2023
- 727
- Annual payroll, 2023
- $34.1M
- One-person businesses, 2023
- 212Businesses with no payroll
- Map listings, September 2026
- 12218 chain locations
- Listings at the U.S. rate for this spending
- 136The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Cruz County
- Population, 2025 estimate
- 258,852−4.7% since 2020
- Households
- 96,898
- Median age
- 40.6
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.1
- Land area
- 445 sq. mi.
- People per square mile
- 595
- Median household income
- $111,093+35.1% vs. 2015–2019, before inflation
- Average household income
- $156,435
- Median home value
- $1,027,500
- Jobs located here
- 95,587
- Daytime population
- 247,989Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Cruz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring counties in California for pet businesses, numbered among those based in California, with Santa Cruz County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 90 | 22 | 10.7 | $1.2M | +8.6% | #6 of 2,200 |
| 2Yuba County, CA | 87 | 29 | 10.1 | $927K | +8.2% | #17 of 2,200 |
| 3San Joaquin County, CA | 86 | 187 | 7.6 | $1.4M | +5.5% | #19 of 2,200 |
| 4Merced County, CA | 84 | 68 | 7.9 | $1.1M | +5.1% | #39 of 2,200 |
| 5Fresno County, CA | 82 | 212 | 6.5 | $1.5M | +2.6% | #45 of 2,200 |
| 6Tulare County, CA | 81 | 106 | 7.4 | $1.2M | +2.4% | #57 of 2,200 |
| 7Kern County, CA | 81 | 228 | 8.0 | $1.1M | +2.3% | #59 of 2,200 |
| 8Sacramento County, CA | 80 | 452 | 7.9 | $1.4M | +2.0% | #68 of 2,200 |
| 9Riverside County, CA | 80 | 782 | 10.1 | $1.1M | +5.0% | #71 of 2,200 |
| 10Madera County, CA | 80 | 47 | 10.4 | $919K | +7.4% | #75 of 2,200 |
| 39Santa Cruz County, CA | 54 | 122 | 12.6 | $976K | −4.7% | #889 of 2,200 |
Other business types in Santa Cruz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses54
- Veterinarians43
- Pet grooming and boarding64
- Pet stores56
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Santa Cruz County, CA?
Santa Cruz County has 122 pet businesses on map listings as of September 2026. 18 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 73 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 14.1% from 2019. Official counts list 212 one-person businesses without payroll.
How much do households in Santa Cruz County, CA spend on pets?
About $119.1M a year, or $1,229 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 122 pet businesses on map listings, it comes to $976K per business. It is estimated from the incomes of the 96,898 households in Santa Cruz County and national spending patterns by income.
How does Santa Cruz County, CA compare with the U.S. for pet businesses?
Santa Cruz County has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $976K, 11% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Santa Cruz County would have about 136, against 122 on map listings. There is one business with payroll in the industry for every 1,327 households, against one for every 1,852 across the U.S. The official count rose 14.1% from 2019 to 2023, against +11.4% for the U.S.
How fast is Santa Cruz County, CA growing?
Population estimates put Santa Cruz County at 258,852 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 96,898 households. The median household income in Santa Cruz County is $111,093 a year, 38% above the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County scores 54 for pet businesses (upper middle), #889 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Cruz County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Santa Cruz County
Screening a site or an acquisition in Santa Cruz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.