Health care · County · California
Chiropractors in Santa Cruz County, CA
The chiropractors in Santa Cruz County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,212 of 1,490 scored counties
#43 of 45 scored counties in California
- Listings
- 102
- 2 chain locations (2%)
- Official establishments
- 40
- −9.1% since 2019
- Household spending a year
- $149.8M
- On medical and dental services · $1,546 a household
- Spending per listing
- $1.5M
- 39% below the U.S.
- Listings per 10k households
- 10.5
- 94% above the U.S.
- Population, 2025
- 258,852
- −4.7% since 2020
See the chiropractors around any address in Santa Cruz County
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Santa Cruz County scores 33 (lower middle) on the Groundwork market score for chiropractors, ranking #1,212 of 1,490 scored counties and #43 of 45 scored counties in California. That puts it in the bottom quarter of counties.
Household spending on medical and dental services in Santa Cruz County comes to about $149.8M a year: $1,546 per household, 20% above the U.S. average. Spread across 102 chiropractors, that is $1.5M per practice, 39% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
There are 102 chiropractors on map listings in Santa Cruz County as of September 2026. 2 of them (2%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 10.5, 94% above the U.S. rate of 5.4.
Official counts show 40 businesses with payroll classed as offices of chiropractors in Santa Cruz County in 2023, down 9.1% from 2019. That is one for every 2,422 households, against one for every 3,237 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $582K have gone to businesses classed as offices of chiropractors in Santa Cruz County. Population estimates put the population change in Santa Cruz County from 2020 to 2025 at −4.7%, against +3.1% for the U.S.
How Santa Cruz County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Cruz County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 5.6 | 5.4 |
| Spending per listing | $1.5M | $2.6M | $2.4M |
| Households per official establishment | 2,422 | 3,240 | 3,237 |
| Official establishment growth, 2019–2023 | −9.1% | +1.3% | +0.8% |
| Population growth, 2020–2025 | −4.7% | −0.4% | +3.1% |
| Spending per household on medical and dental services | $1,546 | $1,464 | $1,288 |
| Median household income | $111,093 | $99,122 | $80,734 |
| Groundwork market score | 33 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 40−9.1% over the period
- Employees, 2023
- 123
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1022 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $582K
SBA-backed loans to businesses classed as offices of chiropractors in Santa Cruz County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Cruz County
- Population, 2025 estimate
- 258,852−4.7% since 2020
- Households
- 96,898
- Median age
- 40.6
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.1
- Land area
- 445 sq. mi.
- People per square mile
- 595
- Median household income
- $111,093+35.1% vs. 2015–2019, before inflation
- Average household income
- $156,435
- Median home value
- $1,027,500
- Jobs located here
- 95,587
- Daytime population
- 247,989Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Cruz County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across California
Every California market ranked →The highest-scoring counties in California for chiropractors, numbered among those based in California, with Santa Cruz County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Benito County, CA | 95 | 5 | 2.4 | $6.4M | +8.6% | #3 of 1,490 |
| 2Madera County, CA | 87 | 10 | 2.2 | $5.7M | +7.4% | #10 of 1,490 |
| 3Yolo County, CA | 85 | 25 | 3.3 | $4.3M | +3.1% | #17 of 1,490 |
| 4San Joaquin County, CA | 82 | 84 | 3.4 | $4M | +5.5% | #46 of 1,490 |
| 5Solano County, CA | 81 | 49 | 3.1 | $4.7M | +0.6% | #50 of 1,490 |
| 6Riverside County, CA | 81 | 293 | 3.8 | $3.7M | +5.0% | #53 of 1,490 |
| 7Merced County, CA | 78 | 24 | 2.8 | $4.2M | +5.1% | #81 of 1,490 |
| 8Kern County, CA | 77 | 73 | 2.6 | $4.8M | +2.3% | #92 of 1,490 |
| 9Kings County, CA | 76 | 9 | 2.0 | $5.9M | +1.0% | #109 of 1,490 |
| 10Tulare County, CA | 75 | 43 | 3.0 | $4.1M | +2.4% | #138 of 1,490 |
| 43Santa Cruz County, CA | 33 | 102 | 10.5 | $1.5M | −4.7% | #1,212 of 1,490 |
Other business types in Santa Cruz County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in Santa Cruz County, CA?
As of September 2026, map listings count 102 chiropractors in Santa Cruz County. 2 of them (2%) are chain locations. The listings count chiropractors. Official counts show 40 businesses with payroll classed as offices of chiropractors in 2023, down 9.1% from 2019.
How much do households in Santa Cruz County, CA spend on medical and dental services?
About $149.8M a year, or $1,546 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 102 chiropractors on map listings, it comes to $1.5M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 96,898 households in Santa Cruz County and national spending patterns by income.
How does Santa Cruz County, CA compare with the U.S. for chiropractors?
Santa Cruz County has 10.5 chiropractors per 10,000 households, 94% above the U.S. rate of 5.4. Spending per practice is $1.5M, 39% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, Santa Cruz County would have about 63, against 102 on map listings. There is one business with payroll in the industry for every 2,422 households, against one for every 3,237 across the U.S. The official count fell 9.1% from 2019 to 2023, against +0.8% for the U.S.
How fast is Santa Cruz County, CA growing?
Population estimates put Santa Cruz County at 258,852 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 96,898 households. The median household income in Santa Cruz County is $111,093 a year, 38% above the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Cruz County scores 33 for chiropractors (lower middle), #1,212 of 1,490 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Cruz County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in Santa Cruz County
Screening a site or an acquisition in Santa Cruz County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Cruz County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.