Real estate · County · Pennsylvania
Real estate agents and brokers in Franklin County, PA
Competitor counts, household spending and official business counts for real estate agents and brokers in Franklin County, PA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #285 of 2,176 scored counties
#42 of 64 scored counties in Pennsylvania
- Listings
- 131
- 5 chain locations (4%)
- Official establishments
- 32
- +33.3% since 2019
- Household spending a year
- $1.1B
- On rent and homeowner costs · $17,640 a household
- Housing spending per listing (U.S. = 100)
- 157
- 57% above the U.S.
- Listings per 10k households
- 20.6
- 33% below the U.S.
- Population, 2025
- 160,652
- +3.0% since 2020
See the real estate agents and brokers around any address in Franklin County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $17,640 per household (6% above the U.S. average), households in Franklin County spend about $1.1B a year on rent and homeowner costs. Housing spending per office is 57% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Franklin County has 131 real estate agents and brokers on map listings as of September 2026. Chain locations make up 4% of them, against 4% across the U.S. That is 20.6 per 10,000 households, 33% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Franklin County was 32 in 2023, up 33.3% from 2019. That is one for every 1,985 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of Franklin County grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in Franklin County is 68 (upper middle), #285 of 2,176 scored counties and #42 of 64 scored counties in Pennsylvania. That puts it in the top quarter of counties.
How Franklin County compares
The same measures for Pennsylvania and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Franklin County | Pennsylvania | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.6 | 20.4 | 30.6 |
| Housing spending per listing (U.S. = 100) | 157 | 162 | 100 |
| Households per official establishment | 1,985 | 1,706 | 788 |
| Official establishment growth, 2019–2023 | +33.3% | +19.8% | +20.1% |
| Population growth, 2020–2025 | +3.0% | +0.5% | +3.1% |
| Spending per household on rent and homeowner costs | $17,640 | $18,070 | $16,661 |
| Median household income | $77,003 | $77,971 | $80,734 |
| Groundwork market score | 68 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24 → 32+33.3% over the period
- Employees, 2023
- 63
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1315 chain locations
- Listings at the U.S. rate for this spending
- 206The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 160,652+3.0% since 2020
- Households
- 63,510
- Median age
- 42.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 772 sq. mi.
- People per square mile
- 204
- Median household income
- $77,003+21.5% vs. 2015–2019, before inflation
- Average household income
- $97,696
- Median home value
- $249,800
- Jobs located here
- 56,990
- Daytime population
- 143,710Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Pennsylvania
Every Pennsylvania market ranked →The highest-scoring counties in Pennsylvania for real estate agents and brokers, numbered among those based in Pennsylvania, with Franklin County marked.
Top counties in Pennsylvania
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Perry County, PA | 84 | 7 | 3.8 | 848 | +2.1% | #8 of 2,176 |
| 2Adams County, PA | 84 | 43 | 10.5 | 316 | +3.6% | #10 of 2,176 |
| 3Schuylkill County, PA | 80 | 64 | 11.0 | 276 | +1.5% | #23 of 2,176 |
| 4Wyoming County, PA | 79 | 5 | 4.6 | 684 | −0.9% | #29 of 2,176 |
| 5Indiana County, PA | 79 | 22 | 6.8 | 432 | −0.3% | #34 of 2,176 |
| 6Beaver County, PA | 79 | 58 | 8.0 | 393 | −1.1% | #36 of 2,176 |
| 7Northumberland County, PA | 78 | 16 | 4.2 | 700 | −1.8% | #43 of 2,176 |
| 8Mifflin County, PA | 78 | 12 | 6.5 | 452 | 0.0% | #46 of 2,176 |
| 9Columbia County, PA | 78 | 36 | 13.7 | 219 | +2.3% | #56 of 2,176 |
| 10Clinton County, PA | 77 | 17 | 11.0 | 269 | +1.3% | #62 of 2,176 |
| 42Franklin County, PA | 68 | 131 | 20.6 | 157 | +3.0% | #285 of 2,176 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate67
- Real estate agents and brokers68
- Property management79
- Mortgage brokers and lenders79
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Franklin County, PA?
Map listings as of September 2026 show 131 real estate agents and brokers in Franklin County. 5 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 32 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 33.3% from 2019.
How much do households in Franklin County, PA spend on rent and homeowner costs?
About $1.1B a year, or $17,640 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 131 real estate agents and brokers on map listings, housing spending per office is 57% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 63,510 households in Franklin County and national spending patterns by income.
How does Franklin County, PA compare with the U.S. for real estate agents and brokers?
Franklin County has 20.6 real estate agents and brokers per 10,000 households, 33% below the U.S. rate of 30.6. The index of housing spending per office is 157, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Franklin County would have about 206, against 131 on map listings. There is one business with payroll in the industry for every 1,985 households, against one for every 788 across the U.S. The official count rose 33.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is Franklin County, PA growing?
Population estimates put Franklin County at 160,652 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 63,510 households. Median household income in Franklin County is $77,003, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 68 for real estate agents and brokers (upper middle), #285 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.