County profile · Ohio
Madison County, OH market data
How Madison County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,985
- +7.1% since 2020
- Households
- 15,686
- Median household income
- $87,045
- +28.0% vs. 2015–2019, before inflation
- Median home value
- $250,100
- Jobs located here
- 20,410
- Highest market score
- 89
- Dentists and orthodontists, #12 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Madison County by name and distance, and the households and spending within reach. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Madison County has an estimated 46,985 people and 15,686 households. Between 2020 and 2025, the population of Madison County grew 7.1%, faster than the U.S. (+3.1%). Median household income in Madison County is $87,045, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
Relative to the U.S., household spending in Madison County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (76).
Of the business types scored in Madison County, dentists and orthodontists (89), nail salons (87) and sit-down restaurants (85) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #12 of 1,886 scored counties.
Madison County is part of the Columbus metro area. Against the U.S., map listings per household run highest for pizza places (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (67% below the U.S. rate).
All 56 business types in Madison County
Highest Groundwork market score first. Each score compares Madison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 89 | #12 of 1,886 | 11 | 7.0 | $2.1M | 216 | 7 |
| Nail salons | 87 | #11 of 1,328 | 5 | 3.2 | $3.3M | 197 | Under 3 |
| Sit-down restaurants | 85 | #67 of 2,405 | 65 | 41.4 | $1M | 151 | 18 |
| Clothing, shoes and laundry | 85 | #67 of 2,210 | 12 | 7.7 | $2.7M | 307 | 7 |
| Gyms, studios and classes | 84 | #33 of 2,088 | 13 | 8.3 | $1.2M | 177 | 5 |
| Doctors, dentists and clinics | 84 | #56 of 2,394 | 66 | 42.1 | $354K | 232 | 26 |
| Clothing and shoe stores | 84 | #83 of 2,087 | 8 | 5.1 | $4.1M | 319 | 7 |
| Grocery and convenience stores | 84 | #118 of 2,402 | 26 | 16.6 | $3.8M | 112 | 6 |
| Chiropractors | 83 | #37 of 1,490 | 6 | 3.8 | $3.9M | 163 | 4 |
| Primary care and pediatrics | 83 | #62 of 1,656 | 10 | 6.4 | $2.3M | 131 | 9 |
| Grocery stores | 83 | #141 of 2,070 | 8 | 5.1 | $12.3M | 132 | Under 3 |
| Barbershops | 80 | #77 of 1,356 | 6 | 3.8 | $2.7M | 145 | Under 3 |
| Restaurants and cafes | 79 | #161 of 2,405 | 144 | 91.8 | $452K | 122 | 49 |
| Hair salons | 78 | #109 of 2,339 | 32 | 20.4 | $514K | 119 | 5 |
| Bakeries and dessert shops | 78 | #121 of 1,889 | 14 | 8.9 | $4.6M | 112 | 4 |
| Convenience stores | 78 | #227 of 2,261 | 11 | 7.0 | $8.9M | 114 | 4 |
| Salons, barbers and spas | 77 | #128 of 2,385 | 55 | 35.1 | $299K | 140 | 8 |
| Auto repair shops | 77 | #179 of 2,378 | 40 | 25.5 | $468K | 105 | 10 |
| Coffee shops and cafes | 76 | #179 of 2,063 | 16 | 10.2 | $4.1M | 110 | 4 |
| Spas and skin care | 75 | #127 of 1,769 | 12 | 7.7 | $1.4M | 156 | 3 |
| Auto repair and car care | 75 | #238 of 2,401 | 71 | 45.3 | $264K | 98 | 13 |
| Car washes and detailing | 71 | #219 of 1,451 | 8 | 5.1 | $2.3M | 93 | Under 3 |
| Real estate | 70 | #218 of 2,229 | 34 | 21.7 | Index only | 156 | 7 |
| Real estate agents and brokers | 70 | #224 of 2,176 | 29 | 18.5 | Index only | 145 | 4 |
| Gyms | 68 | #274 of 1,792 | 11 | 7.0 | $1.4M | 106 | 5 |
| HVAC and plumbing | 64 | #373 of 1,707 | 10 | 6.4 | $4.5M | 94 | 13 |
| Tire shops | 64 | #433 of 1,530 | 10 | 6.4 | $1.9M | 75 | Under 3 |
| Fast food and sandwich shops | 62 | #669 of 2,222 | 26 | 16.6 | $2.5M | 82 | 27 |
| Gas stations | 62 | #685 of 2,358 | 27 | 17.2 | $1.8M | 73 | 15 |
| Roofing and gutters | 58 | #406 of 1,177 | 5 | 3.2 | $8.9M | 105 | 5 |
| Optometrists and eye care | 58 | #468 of 1,302 | 7 | 4.5 | $3.3M | 106 | 6 |
| Pet businesses | 58 | #754 of 2,200 | 31 | 19.8 | $455K | 52 | 5 |
| Insurance agencies | 58 | #855 of 2,272 | 21 | 13.4 | $1.4M | 108 | 11 |
| Pet grooming and boarding | 52 | #694 of 1,461 | 10 | 6.4 | $1.4M | 55 | Under 3 |
| Pizza | 52 | #965 of 2,090 | 27 | 17.2 | $2.4M | 47 | 27 |
| Lawn, cleaning and pest control | 51 | #827 of 1,771 | 16 | 10.2 | $1.3M | 75 | 20 |
| Landscaping and lawn care | 49 | #735 of 1,493 | 9 | 5.7 | $2.2M | 77 | 20 |
| Home repair trades | 49 | #1,087 of 2,057 | 23 | 14.7 | $1.9M | 80 | 33 |
| Funeral homes | 47 | #796 of 1,472 | 6 | 3.8 | $392K | 58 | 5 |
| Veterinarians | 46 | #862 of 1,485 | 11 | 7.0 | $1.3M | 47 | 5 |
| Pet stores | 44 | #598 of 974 | 6 | 3.8 | $2.4M | 52 | Under 3 |
| Electricians | 38 | #868 of 1,160 | 8 | 5.1 | $5.6M | 46 | 15 |
| House cleaning | Not scored | Not scored | 4 | 2.6 | $5.1M | 79 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.9 | $6.2M | 202 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.9 | $6.7M | 66 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.9 | $7.8M | 324 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.9 | Index only | 137 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.3 | $16.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.3 | $7.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 0.6 | $7M | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $32.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Madison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.7M | $1,193 | 125 |
| Gasoline and other fuels | $47.3M | $3,013 | 116 |
| Food away from home | $65.1M | $4,148 | 102 |
| Groceries | $98.4M | $6,271 | 99 |
| Personal care products and services | $16.4M | $1,048 | 104 |
| Child care and other personal services | $7M | $444 | 76 |
| Memberships, classes and admissions | $15.2M | $971 | 99 |
| Medical and dental services | $23.4M | $1,489 | 116 |
| Pets | $14.1M | $899 | 99 |
| Clothing, shoes and related services | $32.5M | $2,070 | 101 |
| Vehicle insurance | $28.6M | $1,823 | 93 |
| Home repairs, maintenance and insurance | $44.6M | $2,843 | 94 |
| Lawn care, cleaning and other household services | $20.2M | $1,291 | 91 |
| Rent and homeowner costs | $229.1M | $14,603 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Madison County
- Population, 2025 estimate
- 46,985+7.1% since 2020
- Households
- 15,686
- Median age
- 41.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 467 sq. mi.
- People per square mile
- 95
- Median household income
- $87,045+28.0% vs. 2015–2019, before inflation
- Average household income
- $103,062
- Median home value
- $250,100
- Jobs located here
- 20,410
- Daytime population
- 44,586Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Madison County, OH growing?
Population estimates put Madison County at 46,985 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 15,686 households. Median household income rose 28.0% from the 2015–2019 survey, before inflation.
How much do households in Madison County, OH spend?
Households in Madison County spend about $229.1M a year on rent and homeowner costs, $98.4M on groceries and $65.1M on food away from home. Set against the U.S., households in Madison County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (76).
Which business types have the highest market scores in Madison County, OH?
The highest Groundwork market scores in Madison County are for dentists and orthodontists (89), nail salons (87) and sit-down restaurants (85). Madison County ranks #12 of 1,886 scored counties for dentists and orthodontists.
How does Madison County, OH compare with the U.S.?
The median household income in Madison County is $87,045 a year, 8% above the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $250,100, against $332,700 for the U.S. For its number of households, Madison County has the most map listings, relative to the U.S., for pizza places (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Madison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.