County profile · Ohio
Athens County, OH market data
Population, household spending and competition for 56 business types in Athens County, each scored against other counties.
- Population, 2025
- 63,197
- +1.3% since 2020
- Households
- 23,014
- Median household income
- $56,001
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $185,000
- Jobs located here
- 18,702
- Highest market score
- 77
- Physical therapy, #102 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Athens County by name and distance, and the households and spending within reach. Or open the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 63,197 people live in Athens County, in 23,014 households. Population estimates show Athens County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Athens County is $56,001 a year, 31% below the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Athens County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Athens County are for physical therapy clinics (77), dentists and orthodontists (75) and optometrists and eye clinics (73). Athens County ranks #102 of 1,422 scored counties for physical therapy clinics.
Athens County is part of the Athens area. For its number of households, Athens County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for spas and skin care studios (51% below the U.S. rate).
All 56 business types in Athens County
Highest Groundwork market score first. Each score compares Athens County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 77 | #102 of 1,422 | 6 | 2.6 | $4.8M | 199 | 4 |
| Dentists and orthodontists | 75 | #154 of 1,886 | 15 | 6.5 | $1.9M | 195 | 8 |
| Optometrists and eye care | 73 | #146 of 1,302 | 5 | 2.2 | $5.7M | 183 | 3 |
| Primary care and pediatrics | 73 | #182 of 1,656 | 7 | 3.0 | $4.1M | 231 | 18 |
| Auto repair shops | 69 | #382 of 2,378 | 46 | 20.0 | $521K | 117 | 12 |
| Auto repair and car care | 67 | #474 of 2,401 | 81 | 35.2 | $296K | 110 | 20 |
| Nail salons | 64 | #277 of 1,328 | 5 | 2.2 | $4M | 237 | Under 3 |
| Chiropractors | 60 | #455 of 1,490 | 10 | 4.3 | $2.9M | 120 | 6 |
| Lawn, cleaning and pest control | 60 | #488 of 1,771 | 12 | 5.2 | $2.1M | 124 | 13 |
| Bakeries and dessert shops | 59 | #575 of 1,889 | 14 | 6.1 | $5.5M | 133 | 9 |
| Salons, barbers and spas | 59 | #680 of 2,385 | 58 | 25.2 | $342K | 161 | 16 |
| Tire shops | 58 | #570 of 1,530 | 9 | 3.9 | $2.7M | 106 | Under 3 |
| Car washes and detailing | 57 | #532 of 1,451 | 6 | 2.6 | $4M | 159 | 6 |
| Pet grooming and boarding | 57 | #546 of 1,461 | 5 | 2.2 | $3.3M | 130 | Under 3 |
| Spas and skin care | 57 | #605 of 1,769 | 13 | 5.6 | $1.5M | 174 | Under 3 |
| Doctors, dentists and clinics | 56 | #932 of 2,394 | 144 | 62.6 | $200K | 131 | 39 |
| Martial arts and dance studios | 55 | #514 of 1,334 | 7 | 3.0 | $2.3M | 115 | Under 3 |
| Hair salons | 55 | #903 of 2,339 | 36 | 15.6 | $551K | 128 | 12 |
| Landscaping and lawn care | 53 | #636 of 1,493 | 10 | 4.3 | $2.5M | 85 | 6 |
| Clothing and shoe stores | 53 | #931 of 2,087 | 26 | 11.3 | $1.5M | 121 | 10 |
| Clothing, shoes and laundry | 53 | #1,011 of 2,210 | 37 | 16.1 | $1.1M | 123 | 10 |
| Home repair trades | 52 | #933 of 2,057 | 23 | 10.0 | $2.4M | 97 | 22 |
| Gyms | 50 | #909 of 1,792 | 13 | 5.6 | $1.2M | 96 | Under 3 |
| Real estate agents and brokers | 50 | #1,049 of 2,176 | 38 | 16.5 | Index only | 140 | 6 |
| Electricians | 49 | #617 of 1,160 | 6 | 2.6 | $9.1M | 75 | 5 |
| Convenience stores | 49 | #1,160 of 2,261 | 23 | 10.0 | $5.5M | 70 | 5 |
| Grocery and convenience stores | 48 | #1,291 of 2,402 | 48 | 20.9 | $2.6M | 78 | 13 |
| Gas stations | 45 | #1,405 of 2,358 | 36 | 15.6 | $1.7M | 72 | 23 |
| Grocery stores | 44 | #1,232 of 2,070 | 18 | 7.8 | $7M | 76 | 8 |
| Insurance agencies | 44 | #1,326 of 2,272 | 29 | 12.6 | $1.3M | 103 | 16 |
| Child care and preschools | 42 | #1,046 of 1,611 | 12 | 5.2 | $643K | 64 | 9 |
| Gyms, studios and classes | 42 | #1,425 of 2,088 | 27 | 11.7 | $601K | 91 | Under 3 |
| Pet businesses | 42 | #1,439 of 2,200 | 28 | 12.2 | $592K | 67 | 10 |
| Veterinarians | 41 | #965 of 1,485 | 10 | 4.3 | $1.7M | 61 | 5 |
| Real estate | 39 | #1,669 of 2,229 | 53 | 23.0 | Index only | 126 | 22 |
| HVAC and plumbing | 38 | #1,277 of 1,707 | 15 | 6.5 | $3.6M | 76 | 17 |
| Coffee shops and cafes | 38 | #1,491 of 2,063 | 30 | 13.0 | $2.6M | 69 | 9 |
| Sit-down restaurants | 33 | #1,935 of 2,405 | 147 | 63.9 | $525K | 79 | 39 |
| Funeral homes | 28 | #1,257 of 1,472 | 11 | 4.8 | $267K | 39 | 5 |
| Fast food and sandwich shops | 28 | #1,892 of 2,222 | 32 | 13.9 | $2.4M | 79 | 65 |
| Restaurants and cafes | 25 | #2,191 of 2,405 | 274 | 119.1 | $282K | 76 | 113 |
| Pet stores | 24 | #860 of 974 | 5 | 2.2 | $3.3M | 73 | 5 |
| Yoga, Pilates and fitness studios | 22 | #748 of 777 | 7 | 3.0 | $2.3M | 57 | Under 3 |
| Property management | 19 | #881 of 910 | 14 | 6.1 | Index only | 37 | 12 |
| Pizza | 18 | #2,035 of 2,090 | 37 | 16.1 | $2.1M | 41 | 65 |
| Barbershops | Not scored | Not scored | 4 | 1.7 | $5M | 263 | Under 3 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $10M | 64 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.3 | $8M | 259 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $13.4M | 107 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.3 | $9.6M | 39 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $12.5M | Too few | 7 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $27.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Athens County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24M | $1,042 | 109 |
| Gasoline and other fuels | $62M | $2,695 | 104 |
| Food away from home | $77.2M | $3,353 | 82 |
| Groceries | $126.8M | $5,512 | 87 |
| Personal care products and services | $19.8M | $861 | 86 |
| Child care and other personal services | $7.7M | $335 | 58 |
| Memberships, classes and admissions | $16.2M | $706 | 72 |
| Medical and dental services | $28.7M | $1,249 | 97 |
| Pets | $16.6M | $720 | 79 |
| Clothing, shoes and related services | $40.1M | $1,743 | 85 |
| Vehicle insurance | $37.5M | $1,628 | 83 |
| Home repairs, maintenance and insurance | $54.4M | $2,363 | 78 |
| Lawn care, cleaning and other household services | $25M | $1,085 | 77 |
| Rent and homeowner costs | $290.3M | $12,615 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Athens County
- Population, 2025 estimate
- 63,197+1.3% since 2020
- Households
- 23,014
- Median age
- 37.4
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 504 sq. mi.
- People per square mile
- 122
- Median household income
- $56,001+36.9% vs. 2015–2019, before inflation
- Average household income
- $77,858
- Median home value
- $185,000
- Jobs located here
- 18,702
- Daytime population
- 59,780Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Athens County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Ohio 8
- Meigs County, OH21,896 people
- Morgan County, OH13,651 people
- Vinton County, OH12,630 people
- Hocking County, OH27,799 people
- Perry County, OH35,535 people
- Washington County, OH58,978 people
- Jackson County, OH32,650 people
- Gallia County, OH29,068 people
Questions
How fast is Athens County, OH growing?
Population estimates put Athens County at 63,197 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 23,014 households. Against the 2015–2019 survey, median household income rose 36.9%, before inflation.
How much do households in Athens County, OH spend?
Households in Athens County spend about $290.3M a year on rent and homeowner costs, $126.8M on groceries and $77.2M on food away from home. Relative to the U.S., household spending in Athens County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Athens County, OH?
Of the business types scored in Athens County, physical therapy clinics (77), dentists and orthodontists (75) and optometrists and eye clinics (73) have the highest Groundwork market scores. For physical therapy clinics, that ranks #102 of 1,422 scored counties.
How does Athens County, OH compare with the U.S.?
Median household income in Athens County is $56,001, 31% below the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $185,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for spas and skin care studios (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in Athens County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Athens County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in Athens County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Athens County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.