Groceries and convenience · Metro area · New Jersey
Grocery and convenience stores in the Vineland, NJ metro area
How the Vineland, NJ metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #328 of 387 scored metro areas
#3 of 3 scored metro areas based in New Jersey
- Listings
- 151
- 49 chain locations (32%)
- Official establishments
- 66
- −7.0% since 2019
- Household spending a year
- $344.5M
- On groceries · $6,406 a household
- Spending per listing
- $2.3M
- 33% below the U.S.
- Listings per 10k households
- 28.1
- 50% above the U.S.
- Population, 2025
- 157,148
- +2.2% since 2020
See the grocery and convenience stores around any address in the Vineland metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Vineland metro area scores 29 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #328 of 387 scored metro areas and #3 of 3 scored metro areas based in New Jersey. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 151 grocery and convenience stores in the Vineland metro area. Chain locations make up 32% of them, against 42% across the U.S. That comes to 28.1 for every 10,000 households, 50% above the U.S. rate of 18.7.
Households in the Vineland metro area spend about $344.5M a year on groceries, or $6,406 per household, in line with the U.S. average. That is about $2.3M of household spending for each store on map listings, 33% below the U.S. figure of $3.4M.
In 2023, official counts showed 66 businesses with payroll in the Vineland metro area classed as grocery and convenience stores, down 7.0% from 2019. That is one for every 815 households, against one for every 1,293 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $45K have gone to businesses classed as grocery and convenience stores in the Vineland metro area. Population estimates put the population change in the Vineland metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%).
How the Vineland metro area compares
The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vineland metro area | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.1 | 19.2 | 18.7 |
| Spending per listing | $2.3M | $3.9M | $3.4M |
| Households per official establishment | 815 | 906 | 1,293 |
| Official establishment growth, 2019–2023 | −7.0% | +0.2% | +7.2% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on groceries | $6,406 | $7,393 | $6,319 |
| Median household income | $67,436 | $103,556 | $80,734 |
| Groundwork market score | 29 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 66−7.0% over the period
- Employees, 2023
- 1,011
- Annual payroll, 2023
- $30.1M
- One-person businesses, 2023
- 29Businesses with no payroll
- Map listings, September 2026
- 15149 chain locations
- Listings at the U.S. rate for this spending
- 102The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $45K
SBA-backed loans to businesses classed as grocery and convenience stores in the Vineland metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vineland metro area
- Population, 2025 estimate
- 157,148+2.2% since 2020
- Households
- 53,781
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 483 sq. mi.
- People per square mile
- 317
- Median household income
- $67,436+24.5% vs. 2015–2019, before inflation
- Average household income
- $92,848
- Median home value
- $221,400
- Jobs located here
- 60,097
- Daytime population
- 148,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vineland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Jersey
Every New Jersey market ranked →The highest-scoring metro areas in New Jersey for grocery and convenience stores, numbered among those based in New Jersey (a market based in another state is listed without a number), with the Vineland metro area marked.
Top metro areas in New Jersey
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Trenton-Princeton, NJ | 61 | 267 | 18.5 | $4M | +3.3% | #121 of 387 |
| Allentown-Bethlehem-Easton, PA-NJ | 61 | 651 | 19.2 | $3.6M | +3.0% | #122 of 387 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 55 | 4,559 | 18.5 | $3.8M | +1.4% | #167 of 387 |
| New York-Newark-Jersey City, NY-NJ | 49 | 14,606 | 19.8 | $3.7M | +0.6% | #206 of 387 |
| 2Atlantic City-Hammonton, NJ | 39 | 349 | 22.6 | $3M | +0.8% | #271 of 387 |
| 3Vineland, NJ | 29 | 151 | 28.1 | $2.3M | +2.2% | #328 of 387 |
Other business types in the Vineland metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores29
- Grocery stores26
- Convenience stores45
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Vineland, NJ metro area?
The Vineland metro area has 151 grocery and convenience stores on map listings as of September 2026. 49 of them (32%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 66 businesses with payroll classed as grocery and convenience stores in 2023, down 7.0% from 2019. Official counts also show 29 one-person businesses without payroll.
How much do households in the Vineland, NJ metro area spend on groceries?
About $344.5M a year, or $6,406 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 151 grocery and convenience stores on map listings, it comes to $2.3M per store. It is estimated from the incomes of the 53,781 households in the Vineland metro area and national spending patterns by income.
How does the Vineland, NJ metro area compare with the U.S. for grocery and convenience stores?
The Vineland metro area has 28.1 grocery and convenience stores per 10,000 households, 50% above the U.S. rate of 18.7. Spending per store is $2.3M, 33% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Vineland metro area would have about 102, against 151 on map listings. There is one business with payroll in the industry for every 815 households, against one for every 1,293 across the U.S. The official count fell 7.0% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Vineland, NJ metro area growing?
Population estimates put the Vineland metro area at 157,148 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 53,781 households. Median household income in the Vineland metro area is $67,436, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vineland metro area scores 29 for grocery and convenience stores (lower middle), #328 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vineland metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Vineland metro area
Screening a site or an acquisition in the Vineland metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vineland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.