Groundwork

Groceries and convenience · Small-town market · Oklahoma

Grocery and convenience stores in the Shawnee, OK area

How the Shawnee, OK area compares with other small-town markets and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 81 out of 100: High

Ranked #15 of 538 scored small-town markets
#1 of 17 scored small-town markets based in Oklahoma

Listings
40
17 chain locations (43%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$150.3M
On groceries · $5,582 a household
Spending per listing
$3.8M
11% above the U.S.
Listings per 10k households
14.9
20% below the U.S.
Population, 2025
75,102
+3.5% since 2020

See the grocery and convenience stores around any address in the Shawnee area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Shawnee area scores 81 (high) on the Groundwork market score for grocery and convenience stores, ranking #15 of 538 scored small-town markets and #1 of 17 scored small-town markets based in Oklahoma. That puts it in the top 10% of small-town markets for grocery and convenience stores.

Map listings as of September 2026 show 40 grocery and convenience stores in the Shawnee area. 17 of them (43%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 14.9, 20% below the U.S. rate of 18.7.

Household spending on groceries in the Shawnee area comes to about $150.3M a year: $5,582 per household, 12% below the U.S. average. That is about $3.8M of household spending for each store on map listings, 11% above the U.S. figure of $3.4M.

In 2023, official counts showed 3 businesses with payroll in the Shawnee area classed as grocery and convenience stores. That is one for every 8,976 households, against one for every 1,293 across the U.S. Population estimates put the population change in the Shawnee area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%).

How the Shawnee area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Shawnee, OK area compared with Oklahoma and the U.S.
MeasureShawnee areaOklahomaU.S.
Listings per 10k households14.920.618.7
Spending per listing$3.8M$2.8M$3.4M
Households per official establishment8,9762,2881,293
Official establishment growth, 2019–2023n/a+4.4%+7.2%
Population growth, 2020–2025+3.5%+4.0%+3.1%
Spending per household on groceries$5,582$5,787$6,319
Median household income$61,398$65,039$80,734
Groundwork market score8149

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
93
Annual payroll, 2023
$2.4M
One-person businesses, 2023
12Businesses with no payroll
Map listings, September 2026
4017 chain locations
Listings at the U.S. rate for this spending
44The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in the Shawnee area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Shawnee area

Population, 2025 estimate
75,102+3.5% since 2020
Households
26,927
Median age
38.5
Homes lived in by their owners
70%
Vehicles per household
2.0
Land area
788 sq. mi.
People per square mile
93
Median household income
$61,398+24.7% vs. 2015–2019, before inflation
Average household income
$76,941
Median home value
$165,400
Jobs located here
22,815
Daytime population
67,725Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Shawnee area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery and convenience stores across Oklahoma

Every Oklahoma market ranked →

The highest-scoring small-town markets in Oklahoma for grocery and convenience stores, numbered among those based in Oklahoma, with the Shawnee area marked.

Top small-town markets in Oklahoma

Small-town markets in Oklahoma ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Shawnee, OK814014.9$3.8M+3.5%#15 of 538
2Bartlesville, OK773617.2$3.3M+2.7%#31 of 538
3Tahlequah, OK703016.0$3.4M+4.5%#77 of 538
4Stillwater, OK705717.5$3.1M+2.8%#80 of 538
5Durant, OK594926.6$2.1M+10.9%#192 of 538
6Ponca City, OK563118.5$3M−0.3%#226 of 538
7Duncan, OK535028.5$2M+3.4%#261 of 538
8Altus, OK512727.6$2.1M+0.1%#279 of 538
9Miami, OK492722.6$2.3M+0.7%#295 of 538
10Ada, OK414227.8$2M+1.2%#372 of 538

Other business types in the Shawnee area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in the Shawnee, OK area?

There are 40 grocery and convenience stores on map listings in the Shawnee area as of September 2026. 17 of them (43%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 3 businesses with payroll classed as grocery and convenience stores in 2023. Another 12 one-person businesses have no payroll, by official counts.

How much do households in the Shawnee, OK area spend on groceries?

About $150.3M a year, or $5,582 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 40 grocery and convenience stores on map listings, it comes to $3.8M per store. It is estimated from the incomes of the 26,927 households in the Shawnee area and national spending patterns by income.

How does the Shawnee, OK area compare with the U.S. for grocery and convenience stores?

The Shawnee area has 14.9 grocery and convenience stores per 10,000 households, 20% below the U.S. rate of 18.7. Spending per store is $3.8M, 11% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Shawnee area would have about 44, against 40 on map listings. There is one business with payroll in the industry for every 8,976 households, against one for every 1,293 across the U.S.

How fast is the Shawnee, OK area growing?

Population estimates put the Shawnee area at 75,102 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,927 households. Median household income in the Shawnee area is $61,398, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Shawnee area scores 81 for grocery and convenience stores (high), #15 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Shawnee area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Shawnee area

Screening a site or an acquisition in the Shawnee area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Shawnee area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.