Groundwork

Food and drink · County · Indiana

Pizza places in Marshall County, IN

Competitor counts, household spending and official business counts for pizza places in Marshall County, IN, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,480 of 2,090 scored counties
#54 of 85 scored counties in Indiana

Listings
19
13 chain locations (68%)
Official establishments
37
All limited-service restaurants · −2.6% since 2019
Household spending a year
$64.9M
On food away from home · $3,656 a household
Spending per listing
$3.4M
33% below the U.S.
Listings per 10k households
10.7
34% above the U.S.
Population, 2025
46,599
+1.2% since 2020

See the pizza places around any address in Marshall County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 19 pizza places in Marshall County. Chain locations make up 68% of them, against 58% across the U.S. That comes to 10.7 for every 10,000 households, 34% above the U.S. rate of 8.0.

Households in Marshall County spend about $64.9M a year on food away from home, or $3,656 per household, 10% below the U.S. average. That is about $3.4M of household spending for each pizza place on map listings, 33% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 37 businesses with payroll classed as limited-service restaurants in Marshall County in 2023, down 2.6% from 2019. That is one for every 480 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 5 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $238K has gone to businesses classed as limited-service restaurants in Marshall County.

Population estimates show Marshall County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). For pizza places, Marshall County has a Groundwork market score of 39 (lower middle): #1,480 of 2,090 scored counties and #54 of 85 scored counties in Indiana.

How Marshall County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Marshall County, IN compared with Indiana and the U.S.
MeasureMarshall CountyIndianaU.S.
Listings per 10k households10.710.68.0
Spending per listing$3.4M$3.6M$5.1M
Households per official establishment (all limited-service restaurants)480503478
Official establishment growth, 2019–2023−2.6%+9.1%+6.1%
Population growth, 2020–2025+1.2%+2.7%+3.1%
Spending per household on food away from home$3,656$3,802$4,070
Median household income$71,808$71,957$80,734
Groundwork market score3930

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38 → 37All limited-service restaurants · −2.6% over the period
Employees, 2023
792
Annual payroll, 2023
$12.2M
One-person businesses, 2023
5All limited-service restaurants with no payroll
Map listings, September 2026
1913 chain locations
Listings at the U.S. rate for this spending
13The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$238K

SBA-backed loans to businesses classed as limited-service restaurants in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Marshall County

Population, 2025 estimate
46,599+1.2% since 2020
Households
17,758
Median age
40.4
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
444 sq. mi.
People per square mile
104
Median household income
$71,808+36.4% vs. 2015–2019, before inflation
Average household income
$89,695
Median home value
$204,900
Jobs located here
18,393
Daytime population
43,512Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marshall County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Indiana for pizza places, numbered among those based in Indiana, with Marshall County marked.

Top counties in Indiana

Counties in Indiana ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hancock County, IN75339.9$4.5M+13.5%#180 of 2,090
2LaGrange County, IN74107.8$5.2M+1.9%#202 of 2,090
3Hamilton County, IN671359.8$5.3M+10.9%#413 of 2,090
4Boone County, IN673612.5$3.9M+13.5%#429 of 2,090
5Harrison County, IN66127.7$4.8M+1.9%#458 of 2,090
6Morgan County, IN653211.3$3.5M+4.4%#495 of 2,090
7Dearborn County, IN63188.9$4.5M+1.7%#562 of 2,090
8Hendricks County, IN62669.8$4.6M+10.2%#590 of 2,090
9Franklin County, IN6077.6$5.2M+2.2%#642 of 2,090
10Porter County, IN60568.2$5.1M+1.6%#644 of 2,090
54Marshall County, IN391910.7$3.4M+1.2%#1,480 of 2,090

Other business types in Marshall County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Marshall County, IN?

There are 19 pizza places on map listings in Marshall County as of September 2026. 13 of them (68%) are chain locations. The listings count pizza restaurants. Official counts show 37 businesses with payroll classed as limited-service restaurants in 2023, down 2.6% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 5 one-person businesses have no payroll, by official counts.

How much do households in Marshall County, IN spend on food away from home?

About $64.9M a year, or $3,656 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $3.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 17,758 households in Marshall County and national spending patterns by income.

How does Marshall County, IN compare with the U.S. for pizza places?

Marshall County has 10.7 pizza places per 10,000 households, 34% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 33% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Marshall County would have about 13, against 19 on map listings. There is one business with payroll in the industry for every 480 households, against one for every 478 across the U.S. The official count fell 2.6% from 2019 to 2023, against +6.1% for the U.S.

How fast is Marshall County, IN growing?

Population estimates put Marshall County at 46,599 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 17,758 households. The median household income in Marshall County is $71,808 a year, 11% below the U.S. median of $80,734. That rose 36.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County scores 39 for pizza places (lower middle), #1,480 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marshall County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Marshall County

Screening a site or an acquisition in Marshall County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.