Groundwork

Beauty and personal care · Metro area · Delaware

Barbershops in the Dover, DE metro area

The barbershops in the Dover, DE metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #261 of 387 scored metro areas
The only scored metro area based in Delaware

Listings
40
8 chain locations (20%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$63.2M
On personal care products and services · $884 a household
Spending per listing
$1.6M
16% below the U.S.
Listings per 10k households
5.6
6% above the U.S.
Population, 2025
194,786
+6.8% since 2020

See the barbershops around any address in the Dover metro area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 40 barbershops in the Dover metro area. 8 of them (20%) are chain locations, against 12% across the U.S. That is 5.6 per 10,000 households, 6% above the U.S. rate of 5.3.

Households in the Dover metro area spend about $63.2M a year on personal care products and services, or $884 per household, 12% below the U.S. average. That works out to $1.6M per shop, 16% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.

There is no official count of businesses with payroll classed as barber shops in the Dover metro area: counts under 3 aren’t published. Official counts list 66 one-person businesses without payroll.

Between 2020 and 2025, the population of the Dover metro area grew 6.8%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Dover metro area is 43 (lower middle), #261 of 387 scored metro areas and the only scored metro area based in Delaware.

How the Dover metro area compares

The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Dover, DE metro area compared with Delaware and the U.S.
MeasureDover metro areaDelawareU.S.
Listings per 10k households5.64.95.3
Spending per listing$1.6M$1.9M$1.9M
Households per official establishmentn/a12,96916,589
Official establishment growth, 2019–2023n/a+6.9%+28.5%
Population growth, 2020–2025+6.8%+6.9%+3.1%
Spending per household on personal care products and services$884$964$1,005
Median household income$74,477$84,954$80,734
Groundwork market score4340

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
66Businesses with no payroll
Map listings, September 2026
408 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Dover metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Dover metro area

Population, 2025 estimate
194,786+6.8% since 2020
Households
71,424
Median age
39.6
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
586 sq. mi.
People per square mile
320
Median household income
$74,477+22.3% vs. 2015–2019, before inflation
Average household income
$92,801
Median home value
$316,600
Jobs located here
66,799
Daytime population
177,320Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Dover metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Delaware

Every Delaware market ranked →

The highest-scoring metro areas in Delaware for barbershops, numbered among those based in Delaware (a market based in another state is listed without a number), with the Dover metro area marked.

Top metro areas in Delaware

Metro areas in Delaware ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD471,3455.5$2M+1.4%#221 of 387
1Dover, DE43405.6$1.6M+6.8%#261 of 387

Other business types in the Dover metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in the Dover, DE metro area?

The Dover metro area has 40 barbershops on map listings as of September 2026. 8 of them (20%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Dover metro area: counts under 3 are left out. Official counts also show 66 one-person businesses without payroll.

How much do households in the Dover, DE metro area spend on personal care products and services?

About $63.2M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 40 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 71,424 households in the Dover metro area and national spending patterns by income.

How does the Dover, DE metro area compare with the U.S. for barbershops?

The Dover metro area has 5.6 barbershops per 10,000 households, 6% above the U.S. rate of 5.3. Spending per shop is $1.6M, 16% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Dover metro area would have about 34, against 40 on map listings.

How fast is the Dover, DE metro area growing?

Population estimates put the Dover metro area at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in the Dover metro area is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Dover metro area scores 43 for barbershops (lower middle), #261 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Dover metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Dover metro area

Screening a site or an acquisition in the Dover metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Dover metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.