Groundwork

Real estate · Metro area · Virginia

Mortgage brokers and lenders in the Charlottesville, VA metro area

The mortgage brokers and lenders in the Charlottesville, VA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #274 of 373 scored metro areas
#6 of 9 scored metro areas based in Virginia

Listings
45
10 chain locations (22%)
Official establishments
24
−15.4% since 2019
Household spending a year
$1.5B
On rent and homeowner costs · $16,795 a household
Housing spending per listing (U.S. = 100)
87
13% below the U.S.
Listings per 10k households
5.0
16% above the U.S.
Population, 2025
228,597
+3.1% since 2020

See the mortgage brokers and lenders around any address in the Charlottesville metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in the Charlottesville metro area comes to about $1.5B a year: $16,795 per household, in line with the U.S. average. Housing spending per office is 13% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

The Charlottesville metro area has 45 mortgage brokers and lenders on map listings as of September 2026. Of those, 10 are chain locations, or 22%, against 21% across the U.S. Per 10,000 households, that is 5.0, 16% above the U.S. rate of 4.3.

Official counts show 24 businesses with payroll classed as mortgage brokers and real estate lenders in the Charlottesville metro area in 2023, down 15.4% from 2019. That is one for every 3,769 households, against one for every 4,897 across the U.S.

Population estimates put the population change in the Charlottesville metro area from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). The Charlottesville metro area scores 39 (lower middle) on the Groundwork market score for mortgage brokers and lenders, ranking #274 of 373 scored metro areas and #6 of 9 scored metro areas based in Virginia.

How the Charlottesville metro area compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Charlottesville, VA metro area compared with Virginia and the U.S.
MeasureCharlottesville metro areaVirginiaU.S.
Listings per 10k households5.04.14.3
Housing spending per listing (U.S. = 100)87104100
Households per official establishment3,7693,9554,897
Official establishment growth, 2019–2023−15.4%+24.1%+9.5%
Population growth, 2020–2025+3.1%+2.8%+3.1%
Spending per household on rent and homeowner costs$16,795$16,844$16,661
Median household income$93,598$93,170$80,734
Groundwork market score3945

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24−15.4% over the period
Employees, 2023
66
Annual payroll, 2023
$5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
4510 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Charlottesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Charlottesville metro area

Population, 2025 estimate
228,597+3.1% since 2020
Households
90,452
Median age
41.6
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
1,644 sq. mi.
People per square mile
136
Median household income
$93,598+28.8% vs. 2015–2019, before inflation
Average household income
$130,972
Median home value
$430,300
Jobs located here
108,968
Daytime population
237,767Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Charlottesville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for mortgage brokers and lenders, numbered among those based in Virginia (a market based in another state is listed without a number), with the Charlottesville metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Kingsport-Bristol, TN-VA63292.2159+2.3%#71 of 373
1Lynchburg, VA59232.2167+2.9%#106 of 373
2Staunton-Stuarts Draft, VA54142.7140+3.2%#150 of 373
3Blacksburg-Christiansburg-Radford, VA53202.8131−0.1%#156 of 373
Washington-Arlington-Alexandria, DC-VA-MD-WV521,0804.6107+3.3%#166 of 373
4Richmond, VA472304.397+5.5%#210 of 373
5Winchester, VA-WV41295.278+6.5%#260 of 373
6Charlottesville, VA39455.087+3.1%#274 of 373
7Harrisonburg, VA35234.683+3.5%#317 of 373
8Virginia Beach-Chesapeake-Norfolk, VA-NC333014.395+0.9%#333 of 373

Other business types in the Charlottesville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Charlottesville, VA metro area?

Map listings as of September 2026 show 45 mortgage brokers and lenders in the Charlottesville metro area. 10 of them (22%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 24 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 15.4% from 2019.

How much do households in the Charlottesville, VA metro area spend on rent and homeowner costs?

About $1.5B a year, or $16,795 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 45 mortgage brokers and lenders on map listings, housing spending per office is 13% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 90,452 households in the Charlottesville metro area and national spending patterns by income.

How does the Charlottesville, VA metro area compare with the U.S. for mortgage brokers and lenders?

The Charlottesville metro area has 5.0 mortgage brokers and lenders per 10,000 households, 16% above the U.S. rate of 4.3. The index of housing spending per office is 87, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Charlottesville metro area would have about 39, against 45 on map listings. There is one business with payroll in the industry for every 3,769 households, against one for every 4,897 across the U.S. The official count fell 15.4% from 2019 to 2023, against +9.5% for the U.S.

How fast is the Charlottesville, VA metro area growing?

Population estimates put the Charlottesville metro area at 228,597 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 90,452 households. Median household income in the Charlottesville metro area is $93,598, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charlottesville metro area scores 39 for mortgage brokers and lenders (lower middle), #274 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Charlottesville metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Charlottesville metro area

Screening a site or an acquisition in the Charlottesville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.