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Insurance agencies in the Charlottesville, VA metro area

Competitor counts, household spending and official business counts for insurance agencies in the Charlottesville, VA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 83 out of 100: High

Ranked #22 of 387 scored metro areas
#4 of 9 scored metro areas based in Virginia

Listings
98
23 chain locations (23%)
Official establishments
70
−18.1% since 2019
Household spending a year
$231.7M
On vehicle insurance · $2,561 a household
Spending per listing
$2.4M
88% above the U.S.
Listings per 10k households
10.8
31% below the U.S.
Population, 2025
228,597
+3.1% since 2020

See the insurance agencies around any address in the Charlottesville metro area

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for insurance agencies in the Charlottesville metro area is 83 (high), #22 of 387 scored metro areas and #4 of 9 scored metro areas based in Virginia. That puts it in the top 10% of metro areas for insurance agencies.

At $2,561 per household (31% above the U.S. average), households in the Charlottesville metro area spend about $231.7M a year on vehicle insurance. Spread across 98 insurance agencies, that is $2.4M per agency, 88% above the U.S. figure of $1.3M.

There are 98 insurance agencies on map listings in the Charlottesville metro area as of September 2026. 23 of them (23%) are chain locations, against 21% across the U.S. That is 10.8 per 10,000 households, 31% below the U.S. rate of 15.6.

Official counts show 70 businesses with payroll classed as insurance agencies and brokerages in the Charlottesville metro area in 2023, down 18.1% from 2019. That is one for every 1,292 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of the Charlottesville metro area grew 3.1%, in step with the U.S. (+3.1%).

How the Charlottesville metro area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Charlottesville, VA metro area compared with Virginia and the U.S.
MeasureCharlottesville metro areaVirginiaU.S.
Listings per 10k households10.812.515.6
Spending per listing$2.4M$2M$1.3M
Households per official establishment1,2921,234966
Official establishment growth, 2019–2023−18.1%−7.4%−1.0%
Population growth, 2020–2025+3.1%+2.8%+3.1%
Spending per household on vehicle insurance$2,561$2,545$1,957
Median household income$93,598$93,170$80,734
Groundwork market score8383

Official counts and lending

Businesses

Official establishments, 2019 to 2023
70−18.1% over the period
Employees, 2023
358
Annual payroll, 2023
$30.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9823 chain locations
Listings at the U.S. rate for this spending
185The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as insurance agencies and brokerages in the Charlottesville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Charlottesville metro area

Population, 2025 estimate
228,597+3.1% since 2020
Households
90,452
Median age
41.6
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
1,644 sq. mi.
People per square mile
136
Median household income
$93,598+28.8% vs. 2015–2019, before inflation
Average household income
$130,972
Median home value
$430,300
Jobs located here
108,968
Daytime population
237,767Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Charlottesville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Virginia

Every Virginia market ranked →

The highest-scoring metro areas in Virginia for insurance agencies, numbered among those based in Virginia (a market based in another state is listed without a number), with the Charlottesville metro area marked.

Top metro areas in Virginia

Metro areas in Virginia ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Staunton-Stuarts Draft, VA895210.0$2.7M+3.2%#7 of 387
2Winchester, VA-WV876411.5$2.4M+6.5%#16 of 387
3Harrisonburg, VA855611.2$2.6M+3.5%#20 of 387
4Charlottesville, VA839810.8$2.4M+3.1%#22 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV802,51810.6$2.1M+3.3%#35 of 387
Kingsport-Bristol, TN-VA7817013.0$2M+2.3%#43 of 387
5Blacksburg-Christiansburg-Radford, VA779012.8$2M−0.1%#49 of 387
6Virginia Beach-Chesapeake-Norfolk, VA-NC7580711.4$2.2M+0.9%#58 of 387
7Lynchburg, VA7016816.2$1.7M+2.9%#77 of 387
8Richmond, VA6884915.9$1.6M+5.5%#91 of 387

Other business types in the Charlottesville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in the Charlottesville, VA metro area?

As of September 2026, map listings count 98 insurance agencies in the Charlottesville metro area. 23 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 70 businesses with payroll classed as insurance agencies and brokerages in 2023, down 18.1% from 2019.

How much do households in the Charlottesville, VA metro area spend on vehicle insurance?

About $231.7M a year, or $2,561 per household. That is 31% above the U.S. average (an index of 131, where 100 is the U.S. average). Spread across the 98 insurance agencies on map listings, it comes to $2.4M per agency. It is estimated from the incomes of the 90,452 households in the Charlottesville metro area and national spending patterns by income.

How does the Charlottesville, VA metro area compare with the U.S. for insurance agencies?

The Charlottesville metro area has 10.8 insurance agencies per 10,000 households, 31% below the U.S. rate of 15.6. Spending per agency is $2.4M, 88% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Charlottesville metro area would have about 185, against 98 on map listings. There is one business with payroll in the industry for every 1,292 households, against one for every 966 across the U.S. The official count fell 18.1% from 2019 to 2023, against −1.0% for the U.S.

How fast is the Charlottesville, VA metro area growing?

Population estimates put the Charlottesville metro area at 228,597 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 90,452 households. Median household income in the Charlottesville metro area is $93,598, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charlottesville metro area scores 83 for insurance agencies (high), #22 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Charlottesville metro area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in the Charlottesville metro area

Screening a site or an acquisition in the Charlottesville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Charlottesville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.