Fitness and classes · County · Florida
Martial arts and dance studios in Highlands County, FL
Competitor counts, household spending and official business counts for martial arts and dance studios in Highlands County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #387 of 1,334 scored counties
#12 of 44 scored counties in Florida
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $25M
- On memberships, classes and admissions · $533 a household
- Spending per listing
- $1.8M
- 12% below the U.S.
- Listings per 10k households
- 3.0
- 39% below the U.S.
- Population, 2025
- 111,122
- +9.7% since 2020
See the martial arts and dance studios around any address in Highlands County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Highlands County spend about $25M a year on memberships, classes and admissions, or $533 per household, 46% below the U.S. average. Spread across 14 martial arts and dance studios, that is $1.8M per studio, 12% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
Highlands County has 14 martial arts and dance studios on map listings as of September 2026. Of those, 2 are chain locations, or 14%, against 7% across the U.S. That comes to 3.0 for every 10,000 households, 39% below the U.S. rate of 4.9.
Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in Highlands County in 2023. That is one for every 15,626 households, against one for every 3,473 across the U.S.
Population estimates show Highlands County grew 9.7% from 2020 to 2025, faster than the U.S. (+3.1%). For martial arts and dance studios, Highlands County has a Groundwork market score of 60 (upper middle): #387 of 1,334 scored counties and #12 of 44 scored counties in Florida.
How Highlands County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Highlands County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 5.2 | 4.9 |
| Spending per listing | $1.8M | $1.5M | $2M |
| Households per official establishment | 15,626 | 3,297 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +21.6% | +11.1% |
| Population growth, 2020–2025 | +9.7% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $533 | $764 | $983 |
| Median household income | $54,897 | $74,568 | $80,734 |
| Groundwork market score | 60 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 30
- Annual payroll, 2023
- $129K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Highlands County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Highlands County
- Population, 2025 estimate
- 111,122+9.7% since 2020
- Households
- 46,879
- Median age
- 52.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.6
- Land area
- 1,018 sq. mi.
- People per square mile
- 104
- Median household income
- $54,897+34.1% vs. 2015–2019, before inflation
- Average household income
- $71,953
- Median home value
- $187,900
- Jobs located here
- 28,038
- Daytime population
- 94,243Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Highlands County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Florida
Every Florida market ranked →The highest-scoring counties in Florida for martial arts and dance studios, numbered among those based in Florida, with Highlands County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 81 | 6 | 0.9 | $8.4M | +21.1% | #32 of 1,334 |
| 2St. Lucie County, FL | 70 | 35 | 2.5 | $2.7M | +21.4% | #162 of 1,334 |
| 3Indian River County, FL | 70 | 22 | 3.1 | $2.5M | +7.7% | #165 of 1,334 |
| 4Flagler County, FL | 69 | 21 | 4.0 | $1.9M | +21.0% | #191 of 1,334 |
| 5Charlotte County, FL | 67 | 32 | 3.5 | $1.9M | +15.5% | #231 of 1,334 |
| 6Lee County, FL | 66 | 121 | 3.7 | $2.1M | +14.4% | #246 of 1,334 |
| 7Collier County, FL | 65 | 69 | 4.2 | $2.3M | +10.6% | #254 of 1,334 |
| 8Walton County, FL | 63 | 18 | 5.2 | $1.7M | +22.9% | #317 of 1,334 |
| 9Nassau County, FL | 62 | 17 | 4.3 | $2M | +17.4% | #338 of 1,334 |
| 10Manatee County, FL | 61 | 71 | 4.0 | $2M | +16.6% | #360 of 1,334 |
| 12Highlands County, FL | 60 | 14 | 3.0 | $1.8M | +9.7% | #387 of 1,334 |
Other business types in Highlands County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes57
- Gyms55
- Yoga, Pilates and fitness studios
- Martial arts and dance studios60
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Highlands County, FL?
Map listings as of September 2026 show 14 martial arts and dance studios in Highlands County. 2 of them (14%) are chain locations. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Highlands County, FL spend on memberships, classes and admissions?
About $25M a year, or $533 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 14 martial arts and dance studios on map listings, it comes to $1.8M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 46,879 households in Highlands County and national spending patterns by income.
How does Highlands County, FL compare with the U.S. for martial arts and dance studios?
Highlands County has 3.0 martial arts and dance studios per 10,000 households, 39% below the U.S. rate of 4.9. Spending per studio is $1.8M, 12% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Highlands County would have about 12, against 14 on map listings. There is one business with payroll in the industry for every 15,626 households, against one for every 3,473 across the U.S.
How fast is Highlands County, FL growing?
Population estimates put Highlands County at 111,122 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 46,879 households. The median household income in Highlands County is $54,897 a year, 32% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Highlands County scores 60 for martial arts and dance studios (upper middle), #387 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Highlands County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Highlands County
Screening a site or an acquisition in Highlands County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.