Groundwork

Pets · County · Florida

Pet businesses in Highlands County, FL

The pet businesses in Highlands County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #405 of 2,200 scored counties
#20 of 61 scored counties in Florida

Listings
45
7 chain locations (16%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$34.5M
On pets · $736 a household
Spending per listing
$767K
13% below the U.S.
Listings per 10k households
9.6
8% below the U.S.
Population, 2025
111,122
+9.7% since 2020

See the pet businesses around any address in Highlands County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 45 pet businesses in Highlands County. Chain locations make up 16% of them, against 17% across the U.S. Per 10,000 households, that is 9.6, 8% below the U.S. rate of 10.4.

Household spending on pets in Highlands County comes to about $34.5M a year: $736 per household, 19% below the U.S. average. Spread across 45 pet businesses, that is $767K per business, 13% below the U.S. figure of $878K.

Official counts show 15 businesses with payroll classed as pet care, veterinarians and pet stores in Highlands County in 2023. That is one for every 3,125 households, against one for every 1,852 across the U.S. Another 53 one-person businesses have no payroll, by official counts.

Population estimates show Highlands County grew 9.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in Highlands County is 67 (upper middle), #405 of 2,200 scored counties and #20 of 61 scored counties in Florida. That puts it in the top quarter of counties.

How Highlands County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Highlands County, FL compared with Florida and the U.S.
MeasureHighlands CountyFloridaU.S.
Listings per 10k households9.611.410.4
Spending per listing$767K$801K$878K
Households per official establishment3,1251,6261,852
Official establishment growth, 2019–2023n/a+14.7%+11.4%
Population growth, 2020–2025+9.7%+8.7%+3.1%
Spending per household on pets$736$915$909
Median household income$54,897$74,568$80,734
Groundwork market score6754

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 15
Employees, 2023
145
Annual payroll, 2023
$5M
One-person businesses, 2023
53Businesses with no payroll
Map listings, September 2026
457 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Highlands County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Highlands County

Population, 2025 estimate
111,122+9.7% since 2020
Households
46,879
Median age
52.0
Homes lived in by their owners
79%
Vehicles per household
1.6
Land area
1,018 sq. mi.
People per square mile
104
Median household income
$54,897+34.1% vs. 2015–2019, before inflation
Average household income
$71,953
Median home value
$187,900
Jobs located here
28,038
Daytime population
94,243Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Highlands County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for pet businesses, numbered among those based in Florida, with Highlands County marked.

Top counties in Florida

Counties in Florida ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL85547.7$1.2M+21.1%#26 of 2,200
2Polk County, FL812297.9$1M+19.8%#62 of 2,200
3Jefferson County, FL7958.7$939K+11.1%#91 of 2,200
4St. Lucie County, FL7714610.6$809K+21.4%#126 of 2,200
5Santa Rosa County, FL779112.5$794K+11.7%#127 of 2,200
6Hendry County, FL76128.5$926K+21.5%#145 of 2,200
7Gulf County, FL75610.1$826K+11.7%#167 of 2,200
8Orange County, FL735179.8$971K+6.7%#197 of 2,200
9Osceola County, FL731409.8$874K+23.2%#201 of 2,200
10Hillsborough County, FL7260810.4$918K+7.4%#228 of 2,200
20Highlands County, FL67459.6$767K+9.7%#405 of 2,200

Other business types in Highlands County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Highlands County, FL?

Highlands County has 45 pet businesses on map listings as of September 2026. 7 of them (16%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 15 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 53 one-person businesses without payroll.

How much do households in Highlands County, FL spend on pets?

About $34.5M a year, or $736 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 45 pet businesses on map listings, it comes to $767K per business. It is estimated from the incomes of the 46,879 households in Highlands County and national spending patterns by income.

How does Highlands County, FL compare with the U.S. for pet businesses?

Highlands County has 9.6 pet businesses per 10,000 households, 8% below the U.S. rate of 10.4. Spending per business is $767K, 13% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Highlands County would have about 39, against 45 on map listings. There is one business with payroll in the industry for every 3,125 households, against one for every 1,852 across the U.S.

How fast is Highlands County, FL growing?

Population estimates put Highlands County at 111,122 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 46,879 households. The median household income in Highlands County is $54,897 a year, 32% below the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Highlands County scores 67 for pet businesses (upper middle), #405 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Highlands County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Highlands County

Screening a site or an acquisition in Highlands County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Highlands County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.