Metro area profile · Maine
Lewiston-Auburn, ME metro area market data
Population, household spending and competition for 56 business types in the Lewiston-Auburn metro area, each scored against other metro areas.
- Population, 2025
- 116,487
- +4.8% since 2020
- Households
- 46,953
- Median household income
- $67,873
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $252,800
- Jobs located here
- 50,802
- Highest market score
- 89
- Clothing and shoe stores, #3 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lewiston-Auburn metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 116,487 people live in the Lewiston-Auburn metro area, in 46,953 households. Population estimates show the Lewiston-Auburn metro area grew 4.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Lewiston-Auburn metro area is $67,873 a year, 16% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Lewiston-Auburn metro area spend the most on groceries (an index of 101, where 100 is the U.S. average) and the least on pets (63).
The highest Groundwork market scores in the Lewiston-Auburn metro area are for clothing and shoe stores (89); clothing, shoe and laundry businesses (89); and nail salons (81). The Lewiston-Auburn metro area ranks #3 of 387 scored metro areas for clothing and shoe stores.
The Lewiston-Auburn metro area is made up of one county, Androscoggin County. For its number of households, the Lewiston-Auburn metro area has the most map listings, relative to the U.S., for pet grooming and boarding businesses (67% above the U.S. rate) and the fewest for clothing and shoe stores (64% below the U.S. rate).
All 56 business types in the Lewiston-Auburn metro area
Highest Groundwork market score first. Each score compares the Lewiston-Auburn metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 89 | #3 of 387 | 27 | 5.8 | $3.5M | 279 | 11 |
| Clothing, shoes and laundry | 89 | #4 of 387 | 46 | 9.8 | $2.1M | 236 | 14 |
| Nail salons | 81 | #5 of 387 | 9 | 1.9 | $4.7M | 284 | 3 |
| Dentists and orthodontists | 77 | #14 of 387 | 35 | 7.5 | $1.5M | 149 | 24 |
| Spas and skin care | 74 | #23 of 387 | 36 | 7.7 | $1.2M | 135 | 4 |
| Mortgage brokers and lenders | 72 | #25 of 373 | 13 | 2.8 | Index only | 155 | 5 |
| Sit-down restaurants | 72 | #37 of 387 | 203 | 43.2 | $822K | 124 | 66 |
| Salons, barbers and spas | 70 | #25 of 387 | 164 | 34.9 | $260K | 122 | 33 |
| Real estate agents and brokers | 69 | #44 of 387 | 89 | 19.0 | Index only | 162 | 49 |
| Real estate | 68 | #47 of 387 | 122 | 26.0 | Index only | 148 | 92 |
| Restaurants and cafes | 66 | #84 of 387 | 380 | 80.9 | $439K | 118 | 200 |
| Property management | 65 | #64 of 374 | 11 | 2.3 | Index only | 128 | 23 |
| Fast food and sandwich shops | 64 | #104 of 387 | 41 | 8.7 | $4.1M | 133 | 95 |
| Primary care and pediatrics | 62 | #109 of 387 | 27 | 5.8 | $1.9M | 106 | 26 |
| Hair salons | 61 | #90 of 387 | 90 | 19.2 | $474K | 110 | 24 |
| Gyms | 61 | #95 of 387 | 30 | 6.4 | $1.2M | 89 | 8 |
| Doctors, dentists and clinics | 58 | #130 of 387 | 350 | 74.5 | $146K | 96 | 96 |
| Insurance agencies | 58 | #137 of 387 | 47 | 10.0 | $1.5M | 122 | 38 |
| Chiropractors | 57 | #131 of 386 | 16 | 3.4 | $3.2M | 134 | 14 |
| Laundromats | 55 | #154 of 364 | 8 | 1.7 | $12M | 96 | 3 |
| HVAC and plumbing | 54 | #163 of 387 | 26 | 5.5 | $5.2M | 109 | 69 |
| Gyms, studios and classes | 53 | #154 of 387 | 57 | 12.1 | $611K | 92 | 22 |
| Pizza | 53 | #165 of 387 | 31 | 6.6 | $5.4M | 106 | 95 |
| Funeral homes | 49 | #179 of 377 | 9 | 1.9 | $735K | 108 | 9 |
| Coffee shops and cafes | 49 | #202 of 387 | 37 | 7.9 | $4.5M | 122 | 39 |
| Roofing and gutters | 49 | #203 of 381 | 18 | 3.8 | $7.5M | 88 | 14 |
| Home repair trades | 48 | #206 of 387 | 60 | 12.8 | $2.2M | 92 | 128 |
| Optometrists and eye care | 48 | #219 of 386 | 16 | 3.4 | $3.2M | 102 | 8 |
| Barbershops | 47 | #224 of 387 | 25 | 5.3 | $1.7M | 91 | Under 3 |
| Grocery stores | 46 | #227 of 387 | 32 | 6.8 | $9.3M | 100 | 27 |
| Car washes and detailing | 45 | #244 of 387 | 21 | 4.5 | $1.8M | 73 | 4 |
| Convenience stores | 42 | #251 of 387 | 61 | 13.0 | $4.9M | 62 | 15 |
| Landscaping and lawn care | 41 | #245 of 385 | 24 | 5.1 | $2.3M | 78 | 47 |
| Veterinarians | 40 | #257 of 384 | 12 | 2.6 | $2.2M | 82 | 12 |
| Grocery and convenience stores | 39 | #274 of 387 | 118 | 25.1 | $2.5M | 75 | 42 |
| Gas stations | 37 | #285 of 387 | 49 | 10.4 | $1.9M | 78 | 42 |
| Electricians | 37 | #297 of 383 | 16 | 3.4 | $8.4M | 70 | 45 |
| Lawn, cleaning and pest control | 36 | #296 of 387 | 40 | 8.5 | $1.4M | 82 | 90 |
| Pet stores | 35 | #304 of 382 | 7 | 1.5 | $3.8M | 85 | 4 |
| Bakeries and dessert shops | 35 | #310 of 387 | 46 | 9.8 | $3.6M | 88 | 39 |
| Martial arts and dance studios | 35 | #327 of 387 | 23 | 4.9 | $1.5M | 75 | 14 |
| Home inspectors | 33 | #200 of 243 | 9 | 1.9 | Index only | 33 | 4 |
| Pet grooming and boarding | 32 | #320 of 386 | 28 | 6.0 | $958K | 38 | 8 |
| Tire shops | 31 | #309 of 386 | 19 | 4.0 | $2M | 81 | 11 |
| Pet businesses | 30 | #339 of 387 | 55 | 11.7 | $488K | 56 | 24 |
| Child care and preschools | 27 | #348 of 387 | 43 | 9.2 | $509K | 51 | 65 |
| House cleaning | 26 | #355 of 375 | 12 | 2.6 | $4.6M | 71 | 40 |
| Physical therapy | 26 | #358 of 386 | 33 | 7.0 | $1.5M | 64 | 24 |
| Collision repair and body shops | 23 | #350 of 381 | 21 | 4.5 | $1.8M | 59 | 15 |
| Auto repair and car care | 21 | #364 of 387 | 209 | 44.5 | $184K | 69 | 86 |
| Auto repair shops | 21 | #368 of 387 | 125 | 26.6 | $308K | 69 | 66 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $13.7M | 134 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.9 | $8.7M | 215 | 8 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $12.8M | 93 | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $95.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $51.1M | Too few | Under 3 |
Household spending in the Lewiston-Auburn metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.5M | $820 | 86 |
| Gasoline and other fuels | $91.3M | $1,945 | 75 |
| Food away from home | $166.8M | $3,552 | 87 |
| Groceries | $298.2M | $6,352 | 101 |
| Personal care products and services | $42.7M | $909 | 91 |
| Child care and other personal services | $21.9M | $466 | 80 |
| Memberships, classes and admissions | $34.8M | $742 | 75 |
| Medical and dental services | $51.1M | $1,089 | 85 |
| Pets | $26.8M | $571 | 63 |
| Clothing, shoes and related services | $95.7M | $2,039 | 99 |
| Vehicle insurance | $72M | $1,533 | 78 |
| Home repairs, maintenance and insurance | $134.5M | $2,864 | 95 |
| Lawn care, cleaning and other household services | $54.9M | $1,168 | 83 |
| Rent and homeowner costs | $784.2M | $16,702 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lewiston-Auburn metro area
- Population, 2025 estimate
- 116,487+4.8% since 2020
- Households
- 46,953
- Median age
- 41.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.7
- Land area
- 468 sq. mi.
- People per square mile
- 242
- Median household income
- $67,873+26.8% vs. 2015–2019, before inflation
- Average household income
- $86,271
- Median home value
- $252,800
- Jobs located here
- 50,802
- Daytime population
- 111,740Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lewiston-Auburn metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lewiston-Auburn metro area 1
- Androscoggin County, ME113,423 people
Other markets based in Maine 3
- Portland-South Portland, ME metro area562,843 people
- Bangor, ME metro area154,710 people
- Augusta-Waterville, ME area126,808 people
Questions
How fast is the Lewiston-Auburn, ME metro area growing?
Population estimates put the Lewiston-Auburn metro area at 116,487 people in 2025, up 4.8% since 2020, faster than the U.S. (+3.1%). It has 46,953 households. Against the 2015–2019 survey, median household income rose 26.8%, before inflation.
How much do households in the Lewiston-Auburn, ME metro area spend?
Households in the Lewiston-Auburn metro area spend about $784.2M a year on rent and homeowner costs, $298.2M on groceries and $166.8M on food away from home. Relative to the U.S., household spending in the Lewiston-Auburn metro area runs highest on groceries (an index of 101, where 100 is the U.S. average) and lowest on pets (63).
Which business types have the highest market scores in the Lewiston-Auburn, ME metro area?
Of the business types scored in the Lewiston-Auburn metro area, clothing and shoe stores (89); clothing, shoe and laundry businesses (89); and nail salons (81) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #3 of 387 scored metro areas.
How does the Lewiston-Auburn, ME metro area compare with the U.S.?
Median household income in the Lewiston-Auburn metro area is $67,873, 16% below the U.S. median of $80,734. The population rose 4.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $252,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (67% above the U.S. rate) and lowest for clothing and shoe stores (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Lewiston-Auburn metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lewiston-Auburn metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lewiston-Auburn metro area?
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The button opens the report at the center of the Lewiston-Auburn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.