County profile · Kentucky
Caldwell County, KY market data
Population, household spending and competition for 56 business types in Caldwell County, each scored against other counties.
- Population, 2025
- 12,609
- −0.3% since 2020
- Households
- 5,025
- Median household income
- $59,583
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $118,500
- Jobs located here
- 4,936
- Highest market score
- 62
- Insurance agencies, #715 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Caldwell County by name and distance, and the households and spending within reach. Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,609 people live in Caldwell County, in 5,025 households. Between 2020 and 2025, the population of Caldwell County declined 0.3%, against +3.1% for the U.S. The median household income in Caldwell County is $59,583 a year, 26% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Caldwell County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in Caldwell County are for insurance agencies (62), real estate agents and brokers (52) and real estate businesses (52). Caldwell County ranks #715 of 2,272 scored counties for insurance agencies.
For its number of households, Caldwell County has the most map listings, relative to the U.S., for pet businesses (2.1 times the U.S. rate) and the fewest for medical and dental practices (18% below the U.S. rate).
All 56 business types in Caldwell County
Highest Groundwork market score first. Each score compares Caldwell County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 62 | #715 of 2,272 | 6 | 11.9 | $2.2M | 176 | 5 |
| Real estate agents and brokers | 52 | #918 of 2,176 | 6 | 11.9 | Index only | 208 | Under 3 |
| Real estate | 52 | #962 of 2,229 | 7 | 13.9 | Index only | 224 | Under 3 |
| Grocery and convenience stores | 48 | #1,282 of 2,402 | 9 | 17.9 | $3.1M | 91 | 3 |
| Gas stations | 41 | #1,563 of 2,358 | 11 | 21.9 | $1.4M | 59 | 6 |
| Auto repair and car care | 39 | #1,721 of 2,401 | 22 | 43.8 | $212K | 79 | 6 |
| Auto repair shops | 38 | #1,729 of 2,378 | 11 | 21.9 | $424K | 95 | 6 |
| Doctors, dentists and clinics | 23 | #2,238 of 2,394 | 35 | 69.7 | $141K | 92 | Under 3 |
| Restaurants and cafes | 22 | #2,247 of 2,405 | 51 | 101.5 | $318K | 86 | 26 |
| Sit-down restaurants | 22 | #2,266 of 2,405 | 28 | 55.7 | $579K | 87 | 12 |
| Salons, barbers and spas | 21 | #2,287 of 2,385 | 21 | 41.8 | $186K | 87 | Under 3 |
| Gyms, studios and classes | 18 | #1,987 of 2,088 | 6 | 11.9 | $457K | 69 | Under 3 |
| Pizza | 18 | #2,033 of 2,090 | 7 | 13.9 | $2.3M | 46 | 11 |
| Pet businesses | 18 | #2,141 of 2,200 | 11 | 21.9 | $347K | 39 | Under 3 |
| Fast food and sandwich shops | 17 | #2,108 of 2,222 | 11 | 21.9 | $1.5M | 48 | 11 |
| Hair salons | 15 | #2,276 of 2,339 | 14 | 27.9 | $279K | 65 | Under 3 |
| Pet grooming and boarding | 14 | #1,423 of 1,461 | 6 | 11.9 | $635K | 25 | Under 3 |
| Clothing, shoes and laundry | 14 | #2,168 of 2,210 | 18 | 35.8 | $456K | 52 | 7 |
| Primary care and pediatrics | 13 | #1,618 of 1,656 | 7 | 13.9 | $705K | 40 | Under 3 |
| Clothing and shoe stores | 13 | #2,051 of 2,087 | 16 | 31.8 | $514K | 40 | 7 |
| Gyms | 12 | #1,737 of 1,792 | 5 | 10.0 | $548K | 42 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 8.0 | $4.1M | 109 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 8.0 | $6.9M | 75 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 8.0 | $1.6M | 97 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 6.0 | $5.4M | 130 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.0 | $1.3M | 69 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.0 | $1.6M | 69 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 6.0 | $9.2M | 117 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 6.0 | $277K | 41 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 6.0 | $2.2M | 74 | 3 |
| Pet stores | Not scored | Not scored | 3 | 6.0 | $1.3M | 28 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 6.0 | $1.6M | 68 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 6.0 | $1.6M | 62 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 4.0 | $2.3M | Too few | 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.0 | $2.5M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 2 | 4.0 | $6.2M | Too few | 8 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.0 | $6.2M | Too few | 3 |
| Nail salons | Not scored | Not scored | 2 | 4.0 | $2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 4.0 | $1.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.0 | $4.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 2.0 | $1.7M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 2.0 | $6.5M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 2.0 | $8.2M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.0 | $2.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.0 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.0 | $4.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.0 | $3.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Caldwell County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $927 | 97 |
| Gasoline and other fuels | $15.4M | $3,065 | 118 |
| Food away from home | $16.2M | $3,225 | 79 |
| Groceries | $27.7M | $5,516 | 87 |
| Personal care products and services | $3.9M | $776 | 77 |
| Child care and other personal services | $1.7M | $336 | 58 |
| Memberships, classes and admissions | $2.7M | $545 | 55 |
| Medical and dental services | $4.9M | $982 | 76 |
| Pets | $3.8M | $759 | 83 |
| Clothing, shoes and related services | $8.2M | $1,635 | 80 |
| Vehicle insurance | $13.2M | $2,636 | 135 |
| Home repairs, maintenance and insurance | $12.5M | $2,484 | 82 |
| Lawn care, cleaning and other household services | $6.5M | $1,292 | 91 |
| Rent and homeowner costs | $67.9M | $13,512 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Caldwell County
- Population, 2025 estimate
- 12,609−0.3% since 2020
- Households
- 5,025
- Median age
- 42.6
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 345 sq. mi.
- People per square mile
- 37
- Median household income
- $59,583+33.1% vs. 2015–2019, before inflation
- Average household income
- $73,080
- Median home value
- $118,500
- Jobs located here
- 4,936
- Daytime population
- 12,242Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caldwell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Lyon County, KY8,900 people
- Crittenden County, KY8,979 people
- Trigg County, KY14,315 people
- Hopkins County, KY45,119 people
- Livingston County, KY8,903 people
- Webster County, KY12,842 people
- Marshall County, KY31,743 people
- Christian County, KY72,069 people
Questions
How fast is Caldwell County, KY growing?
Population estimates put Caldwell County at 12,609 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 5,025 households. Against the 2015–2019 survey, median household income rose 33.1%, before inflation.
How much do households in Caldwell County, KY spend?
Households in Caldwell County spend about $67.9M a year on rent and homeowner costs, $27.7M on groceries and $16.2M on food away from home. Relative to the U.S., household spending in Caldwell County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in Caldwell County, KY?
Of the business types scored in Caldwell County, insurance agencies (62), real estate agents and brokers (52) and real estate businesses (52) have the highest Groundwork market scores. For insurance agencies, that ranks #715 of 2,272 scored counties.
How does Caldwell County, KY compare with the U.S.?
Median household income in Caldwell County is $59,583, 26% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $118,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (2.1 times the U.S. rate) and lowest for medical and dental practices (18% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Caldwell County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caldwell County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Caldwell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caldwell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.