County profile · Kentucky
Johnson County, KY market data
How Johnson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,051
- −2.6% since 2020
- Households
- 9,040
- Median household income
- $44,904
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $120,200
- Jobs located here
- 4,685
- Highest market score
- 65
- Insurance agencies, #606 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Johnson County by name and distance, and the households and spending within reach. Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Johnson County has an estimated 22,051 people and 9,040 households. Population estimates show Johnson County declined 2.6% from 2020 to 2025, against +3.1% for the U.S. Median household income in Johnson County is $44,904, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.2%, before inflation.
Relative to the U.S., household spending in Johnson County runs highest on vehicle insurance (an index of 121, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in Johnson County, insurance agencies (65), real estate businesses (53) and convenience stores (43) have the highest Groundwork market scores. For insurance agencies, that ranks #606 of 2,272 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for restaurants and cafes (39% below the U.S. rate).
All 56 business types in Johnson County
Highest Groundwork market score first. Each score compares Johnson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 65 | #606 of 2,272 | 7 | 7.7 | $3.1M | 243 | 7 |
| Real estate | 53 | #891 of 2,229 | 6 | 6.6 | Index only | 433 | 8 |
| Convenience stores | 43 | #1,353 of 2,261 | 5 | 5.5 | $9.3M | 118 | Under 3 |
| Restaurants and cafes | 43 | #1,476 of 2,405 | 61 | 67.5 | $423K | 114 | 30 |
| Pet businesses | 40 | #1,510 of 2,200 | 7 | 7.7 | $859K | 98 | Under 3 |
| Grocery and convenience stores | 38 | #1,665 of 2,402 | 19 | 21.0 | $2.4M | 72 | 4 |
| Auto repair shops | 32 | #1,964 of 2,378 | 25 | 27.7 | $297K | 67 | 3 |
| Sit-down restaurants | 31 | #1,989 of 2,405 | 36 | 39.8 | $717K | 108 | 16 |
| Salons, barbers and spas | 28 | #2,180 of 2,385 | 34 | 37.6 | $184K | 87 | 4 |
| Spas and skin care | 25 | #1,630 of 1,769 | 6 | 6.6 | $1M | 119 | Under 3 |
| Auto repair and car care | 25 | #2,175 of 2,401 | 41 | 45.4 | $181K | 68 | 11 |
| Grocery stores | 23 | #1,830 of 2,070 | 12 | 13.3 | $3.9M | 42 | 3 |
| Pizza | 23 | #1,960 of 2,090 | 12 | 13.3 | $2.2M | 42 | 13 |
| Fast food and sandwich shops | 23 | #2,007 of 2,222 | 17 | 18.8 | $1.5M | 50 | 13 |
| Doctors, dentists and clinics | 22 | #2,258 of 2,394 | 56 | 61.9 | $142K | 93 | 22 |
| Clothing and shoe stores | 21 | #1,916 of 2,087 | 11 | 12.2 | $1.2M | 96 | Under 3 |
| Clothing, shoes and laundry | 20 | #2,066 of 2,210 | 15 | 16.6 | $899K | 102 | Under 3 |
| Gyms, studios and classes | 14 | #2,026 of 2,088 | 8 | 8.8 | $506K | 76 | Under 3 |
| Gas stations | 11 | #2,330 of 2,358 | 28 | 31.0 | $894K | 37 | 22 |
| Car washes and detailing | 10 | #1,425 of 1,451 | 5 | 5.5 | $1.5M | 59 | Under 3 |
| Hair salons | 9 | #2,315 of 2,339 | 20 | 22.1 | $313K | 73 | Under 3 |
| Optometrists and eye care | 5 | #1,294 of 1,302 | 5 | 5.5 | $1.6M | 51 | Under 3 |
| Primary care and pediatrics | 4 | #1,655 of 1,656 | 14 | 15.5 | $569K | 32 | 22 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.4 | $2M | 202 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.4 | $286K | 42 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.4 | $1M | 78 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 4.4 | $5M | 207 | 8 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.4 | $5M | 106 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.4 | $2.6M | 157 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.4 | $1M | 50 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.4 | $1.6M | 94 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 4.4 | Index only | 516 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.4 | $1.9M | 74 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.3 | $8.6M | 208 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.3 | $2.1M | 111 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.3 | $2.7M | 111 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.3 | $2M | 44 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 3.3 | $2.7M | 110 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.2 | $1.3M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 2.2 | $12.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.2 | $3.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $5.3M | Too few | 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.2 | $3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.2 | $3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $13.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $7.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Johnson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.4M | $822 | 86 |
| Gasoline and other fuels | $25M | $2,769 | 107 |
| Food away from home | $25.8M | $2,857 | 70 |
| Groceries | $46.4M | $5,128 | 81 |
| Personal care products and services | $6.3M | $692 | 69 |
| Child care and other personal services | $2.6M | $293 | 50 |
| Memberships, classes and admissions | $4M | $448 | 46 |
| Medical and dental services | $8M | $881 | 68 |
| Pets | $6M | $665 | 73 |
| Clothing, shoes and related services | $13.5M | $1,491 | 73 |
| Vehicle insurance | $21.4M | $2,364 | 121 |
| Home repairs, maintenance and insurance | $20.1M | $2,223 | 74 |
| Lawn care, cleaning and other household services | $10.6M | $1,169 | 83 |
| Rent and homeowner costs | $112.5M | $12,441 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Johnson County
- Population, 2025 estimate
- 22,051−2.6% since 2020
- Households
- 9,040
- Median age
- 42.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 262 sq. mi.
- People per square mile
- 85
- Median household income
- $44,904+21.2% vs. 2015–2019, before inflation
- Average household income
- $61,524
- Median home value
- $120,200
- Jobs located here
- 4,685
- Daytime population
- 20,881Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Johnson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
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- Martin County, KY11,027 people
- Lawrence County, KY16,077 people
- Floyd County, KY35,224 people
- Morgan County, KY14,053 people
- Elliott County, KY7,307 people
- Pike County, KY56,727 people
- Carter County, KY26,341 people
Questions
How fast is Johnson County, KY growing?
Population estimates put Johnson County at 22,051 people in 2025, down 2.6% since 2020, against +3.1% for the U.S. It has 9,040 households. Median household income rose 21.2% from the 2015–2019 survey, before inflation.
How much do households in Johnson County, KY spend?
Households in Johnson County spend about $112.5M a year on rent and homeowner costs, $46.4M on groceries and $25.8M on food away from home. Set against the U.S., households in Johnson County spend the most on vehicle insurance (an index of 121, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in Johnson County, KY?
The highest Groundwork market scores in Johnson County are for insurance agencies (65), real estate businesses (53) and convenience stores (43). Johnson County ranks #606 of 2,272 scored counties for insurance agencies.
How does Johnson County, KY compare with the U.S.?
The median household income in Johnson County is $44,904 a year, 44% below the U.S. median of $80,734. The population fell 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $120,200, against $332,700 for the U.S. For its number of households, Johnson County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for restaurants and cafes (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Johnson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Johnson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Johnson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Johnson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.