County profile · Kansas
Saline County, KS market data
How Saline County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 53,377
- −1.6% since 2020
- Households
- 22,523
- Median household income
- $65,422
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $179,600
- Jobs located here
- 28,888
- Highest market score
- 64
- Grocery and convenience stores, #628 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Saline County by name and distance, and the households and spending within reach. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Saline County has an estimated 53,377 people and 22,523 households. Between 2020 and 2025, the population of Saline County declined 1.6%, against +3.1% for the U.S. Median household income in Saline County is $65,422, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Saline County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Saline County, grocery and convenience stores (64), grocery stores (62) and martial arts and dance studios (56) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #628 of 2,402 scored counties.
Saline County is part of the Salina area. Against the U.S., map listings per household run highest for chiropractors (2.1 times the U.S. rate) and lowest for spas and skin care studios (35% below the U.S. rate).
All 56 business types in Saline County
Highest Groundwork market score first. Each score compares Saline County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 64 | #628 of 2,402 | 36 | 16.0 | $3.6M | 106 | 4 |
| Grocery stores | 62 | #617 of 2,070 | 12 | 5.3 | $10.7M | 116 | 4 |
| Martial arts and dance studios | 56 | #484 of 1,334 | 7 | 3.1 | $2.4M | 120 | 4 |
| Funeral homes | 54 | #596 of 1,472 | 5 | 2.2 | $691K | 102 | Under 3 |
| Convenience stores | 54 | #969 of 2,261 | 15 | 6.7 | $8.6M | 109 | Under 3 |
| Physical therapy | 52 | #660 of 1,422 | 9 | 4.0 | $3.3M | 135 | 10 |
| Gas stations | 51 | #1,109 of 2,358 | 24 | 10.7 | $2.5M | 107 | 24 |
| Barbershops | 50 | #688 of 1,356 | 8 | 3.6 | $2.6M | 136 | Under 3 |
| Collision repair and body shops | 47 | #726 of 1,327 | 9 | 4.0 | $2.6M | 86 | 5 |
| Bakeries and dessert shops | 46 | #1,066 of 1,889 | 17 | 7.5 | $4.7M | 113 | 12 |
| Coffee shops and cafes | 45 | #1,199 of 2,063 | 19 | 8.4 | $4.2M | 113 | 12 |
| Gyms, studios and classes | 45 | #1,290 of 2,088 | 25 | 11.1 | $677K | 102 | 10 |
| Tire shops | 44 | #923 of 1,530 | 10 | 4.4 | $2.4M | 95 | 5 |
| Spas and skin care | 43 | #1,122 of 1,769 | 17 | 7.5 | $1.2M | 137 | 6 |
| Car washes and detailing | 42 | #926 of 1,451 | 9 | 4.0 | $2.6M | 105 | 6 |
| Primary care and pediatrics | 42 | #1,099 of 1,656 | 22 | 9.8 | $1.3M | 75 | 24 |
| Gyms | 41 | #1,217 of 1,792 | 16 | 7.1 | $1.1M | 81 | 6 |
| Mortgage brokers and lenders | 38 | #655 of 887 | 7 | 3.1 | Index only | 108 | 3 |
| Nail salons | 38 | #983 of 1,328 | 12 | 5.3 | $1.7M | 102 | Under 3 |
| Dentists and orthodontists | 38 | #1,352 of 1,886 | 26 | 11.5 | $1.1M | 114 | 22 |
| Sit-down restaurants | 37 | #1,757 of 2,405 | 119 | 52.8 | $668K | 101 | 41 |
| Salons, barbers and spas | 36 | #1,900 of 2,385 | 92 | 40.8 | $222K | 105 | 21 |
| Property management | 35 | #699 of 910 | 6 | 2.7 | Index only | 89 | 8 |
| Optometrists and eye care | 34 | #1,019 of 1,302 | 12 | 5.3 | $2.4M | 78 | 5 |
| Auto repair and car care | 33 | #1,923 of 2,401 | 116 | 51.5 | $205K | 76 | 35 |
| Auto repair shops | 33 | #1,926 of 2,378 | 79 | 35.1 | $301K | 68 | 22 |
| Child care and preschools | 32 | #1,304 of 1,611 | 16 | 7.1 | $489K | 49 | 9 |
| Clothing, shoes and laundry | 32 | #1,794 of 2,210 | 50 | 22.2 | $814K | 92 | 19 |
| Hair salons | 31 | #1,994 of 2,339 | 55 | 24.4 | $372K | 86 | 14 |
| Clothing and shoe stores | 30 | #1,710 of 2,087 | 38 | 16.9 | $1.1M | 84 | 19 |
| Restaurants and cafes | 30 | #2,014 of 2,405 | 231 | 102.6 | $344K | 93 | 110 |
| House cleaning | 29 | #757 of 847 | 5 | 2.2 | $5.1M | 80 | 12 |
| Pet grooming and boarding | 29 | #1,203 of 1,461 | 12 | 5.3 | $1.4M | 56 | 5 |
| Pet businesses | 29 | #1,894 of 2,200 | 31 | 13.8 | $553K | 63 | 13 |
| Landscaping and lawn care | 28 | #1,324 of 1,493 | 16 | 7.1 | $1.6M | 55 | 16 |
| Doctors, dentists and clinics | 28 | #2,160 of 2,394 | 251 | 111.4 | $117K | 76 | 72 |
| Roofing and gutters | 25 | #1,066 of 1,177 | 12 | 5.3 | $4.7M | 55 | 4 |
| Pizza | 24 | #1,922 of 2,090 | 26 | 11.5 | $3.1M | 60 | 55 |
| Veterinarians | 22 | #1,350 of 1,485 | 12 | 5.3 | $1.4M | 52 | 8 |
| Chiropractors | 22 | #1,411 of 1,490 | 26 | 11.5 | $1.1M | 47 | 11 |
| Real estate | 21 | #2,206 of 2,229 | 75 | 33.3 | Index only | 91 | 36 |
| Real estate agents and brokers | 20 | #2,159 of 2,176 | 62 | 27.5 | Index only | 87 | 22 |
| Fast food and sandwich shops | 19 | #2,073 of 2,222 | 47 | 20.9 | $1.7M | 55 | 55 |
| Electricians | 18 | #1,113 of 1,160 | 12 | 5.3 | $4.7M | 39 | 16 |
| Lawn, cleaning and pest control | 16 | #1,761 of 1,771 | 28 | 12.4 | $912K | 54 | 37 |
| Home repair trades | 15 | #2,040 of 2,057 | 46 | 20.4 | $1.2M | 50 | 48 |
| HVAC and plumbing | 14 | #1,688 of 1,707 | 22 | 9.8 | $2.6M | 54 | 28 |
| Insurance agencies | 12 | #2,230 of 2,272 | 54 | 24.0 | $685K | 55 | 30 |
| Pest control | 4 | #699 of 699 | 7 | 3.1 | $3.6M | 36 | 9 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.3M | 95 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $13.6M | 108 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $7.9M | 58 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $8.5M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $40.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saline County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.7M | $1,054 | 110 |
| Gasoline and other fuels | $61.1M | $2,712 | 104 |
| Food away from home | $79.5M | $3,532 | 87 |
| Groceries | $129M | $5,726 | 91 |
| Personal care products and services | $20.5M | $908 | 90 |
| Child care and other personal services | $7.8M | $348 | 60 |
| Memberships, classes and admissions | $16.9M | $751 | 76 |
| Medical and dental services | $29.3M | $1,299 | 101 |
| Pets | $17.1M | $761 | 84 |
| Clothing, shoes and related services | $40.7M | $1,807 | 88 |
| Vehicle insurance | $37M | $1,643 | 84 |
| Home repairs, maintenance and insurance | $56.2M | $2,494 | 83 |
| Lawn care, cleaning and other household services | $25.5M | $1,134 | 80 |
| Rent and homeowner costs | $295.7M | $13,128 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saline County
- Population, 2025 estimate
- 53,377−1.6% since 2020
- Households
- 22,523
- Median age
- 42.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 75
- Median household income
- $65,422+25.3% vs. 2015–2019, before inflation
- Average household income
- $86,965
- Median home value
- $179,600
- Jobs located here
- 28,888
- Daytime population
- 57,460Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kansas 8
- Ottawa County, KS5,819 people
- Dickinson County, KS18,445 people
- McPherson County, KS30,205 people
- Lincoln County, KS2,923 people
- Ellsworth County, KS6,360 people
- Marion County, KS11,754 people
- Geary County, KS35,815 people
- Clay County, KS8,048 people
Questions
How fast is Saline County, KS growing?
Population estimates put Saline County at 53,377 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 22,523 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Saline County, KS spend?
Households in Saline County spend about $295.7M a year on rent and homeowner costs, $129M on groceries and $79.5M on food away from home. Set against the U.S., households in Saline County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Saline County, KS?
The highest Groundwork market scores in Saline County are for grocery and convenience stores (64), grocery stores (62) and martial arts and dance studios (56). Saline County ranks #628 of 2,402 scored counties for grocery and convenience stores.
How does Saline County, KS compare with the U.S.?
The median household income in Saline County is $65,422 a year, 19% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,600, against $332,700 for the U.S. For its number of households, Saline County has the most map listings, relative to the U.S., for chiropractors (2.1 times the U.S. rate) and the fewest for spas and skin care studios (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Saline County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saline County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in Saline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.