County profile · Iowa
Floyd County, IA market data
Population, household spending and competition for 56 business types in Floyd County, each scored against other counties.
- Population, 2025
- 14,901
- −4.4% since 2020
- Households
- 6,503
- Median household income
- $68,557
- +36.0% vs. 2015–2019, before inflation
- Median home value
- $143,500
- Jobs located here
- 5,655
- Highest market score
- 65
- Doctors, dentists and clinics, #524 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Floyd County by name and distance, and the households and spending within reach. Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,901 people live in Floyd County, in 6,503 households. Population estimates show Floyd County declined 4.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in Floyd County is $68,557 a year, 15% below the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Floyd County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (61).
The highest Groundwork market scores in Floyd County are for medical and dental practices (65); hair salons (62); and salons, barbers and spas (59). Floyd County ranks #524 of 2,394 scored counties for medical and dental practices.
For its number of households, Floyd County has the most map listings, relative to the U.S., for home repair companies (49% above the U.S. rate) and the fewest for real estate businesses (60% below the U.S. rate).
All 56 business types in Floyd County
Highest Groundwork market score first. Each score compares Floyd County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 65 | #524 of 2,394 | 24 | 36.9 | $359K | 235 | 10 |
| Hair salons | 62 | #564 of 2,339 | 7 | 10.8 | $857K | 199 | Under 3 |
| Salons, barbers and spas | 59 | #672 of 2,385 | 14 | 21.5 | $429K | 202 | Under 3 |
| Fast food and sandwich shops | 59 | #783 of 2,222 | 7 | 10.8 | $3.3M | 109 | 7 |
| Restaurants and cafes | 57 | #863 of 2,405 | 50 | 76.9 | $466K | 126 | 20 |
| Grocery and convenience stores | 56 | #919 of 2,402 | 9 | 13.8 | $4.2M | 123 | 4 |
| Real estate | 51 | #1,025 of 2,229 | 10 | 15.4 | Index only | 200 | 4 |
| Gas stations | 51 | #1,105 of 2,358 | 7 | 10.8 | $2.9M | 120 | 10 |
| Convenience stores | 48 | #1,185 of 2,261 | 5 | 7.7 | $7.5M | 95 | Under 3 |
| Coffee shops and cafes | 46 | #1,156 of 2,063 | 5 | 7.7 | $4.7M | 126 | Under 3 |
| Spas and skin care | 43 | #1,123 of 1,769 | 5 | 7.7 | $1.2M | 137 | Under 3 |
| Real estate agents and brokers | 41 | #1,506 of 2,176 | 10 | 15.4 | Index only | 159 | 4 |
| Auto repair shops | 41 | #1,577 of 2,378 | 16 | 24.6 | $487K | 110 | 14 |
| Sit-down restaurants | 39 | #1,677 of 2,405 | 34 | 52.3 | $686K | 103 | 11 |
| Pizza | 38 | #1,536 of 2,090 | 9 | 13.8 | $2.6M | 51 | 7 |
| Gyms, studios and classes | 38 | #1,545 of 2,088 | 8 | 12.3 | $631K | 95 | Under 3 |
| Clothing, shoes and laundry | 35 | #1,704 of 2,210 | 17 | 26.1 | $702K | 80 | 3 |
| Clothing and shoe stores | 34 | #1,604 of 2,087 | 13 | 20.0 | $918K | 72 | 3 |
| Auto repair and car care | 34 | #1,878 of 2,401 | 32 | 49.2 | $244K | 91 | 16 |
| Lawn, cleaning and pest control | 32 | #1,518 of 1,771 | 7 | 10.8 | $1.1M | 64 | 3 |
| Tire shops | 31 | #1,235 of 1,530 | 6 | 9.2 | $1.3M | 52 | Under 3 |
| Gyms | 24 | #1,610 of 1,792 | 6 | 9.2 | $841K | 65 | Under 3 |
| Home repair trades | 21 | #1,991 of 2,057 | 12 | 18.5 | $1.4M | 57 | 11 |
| Pet businesses | 21 | #2,090 of 2,200 | 10 | 15.4 | $505K | 57 | Under 3 |
| Insurance agencies | 18 | #2,111 of 2,272 | 11 | 16.9 | $1.1M | 88 | 13 |
| Roofing and gutters | 7 | #1,174 of 1,177 | 5 | 7.7 | $3.3M | 39 | Under 3 |
| Landscaping and lawn care | 6 | #1,492 of 1,493 | 6 | 9.2 | $1.2M | 43 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.2 | $574K | 57 | 4 |
| Chiropractors | Not scored | Not scored | 4 | 6.2 | $2.2M | 90 | 5 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 6.2 | $2.2M | 219 | 5 |
| Funeral homes | Not scored | Not scored | 4 | 6.2 | $307K | 45 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.2 | $4.2M | 87 | 4 |
| Veterinarians | Not scored | Not scored | 4 | 6.2 | $1.3M | 46 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.6 | $2.6M | 84 | 5 |
| Electricians | Not scored | Not scored | 3 | 4.6 | $5.5M | 46 | 7 |
| Grocery stores | Not scored | Not scored | 3 | 4.6 | $12.5M | 135 | 3 |
| Pet stores | Not scored | Not scored | 3 | 4.6 | $1.7M | 37 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 4.6 | $2.9M | 119 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.6 | $2.9M | 161 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.1 | $3.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 3.1 | $6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.1 | $2.5M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.1 | $2.5M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 1.5 | $23.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.5 | $6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.5 | $11.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.5 | $7.5M | Too few | 3 |
| Nail salons | Not scored | Not scored | 1 | 1.5 | $6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.5 | $7.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.5 | $8.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Floyd County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.8M | $1,199 | 125 |
| Gasoline and other fuels | $20M | $3,078 | 119 |
| Food away from home | $23.3M | $3,586 | 88 |
| Groceries | $37.6M | $5,778 | 91 |
| Personal care products and services | $6M | $923 | 92 |
| Child care and other personal services | $2.3M | $353 | 61 |
| Memberships, classes and admissions | $5M | $776 | 79 |
| Medical and dental services | $8.6M | $1,324 | 103 |
| Pets | $5M | $776 | 85 |
| Clothing, shoes and related services | $11.9M | $1,834 | 89 |
| Vehicle insurance | $12.1M | $1,868 | 95 |
| Home repairs, maintenance and insurance | $16.6M | $2,556 | 85 |
| Lawn care, cleaning and other household services | $7.5M | $1,153 | 82 |
| Rent and homeowner costs | $86.6M | $13,316 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Floyd County
- Population, 2025 estimate
- 14,901−4.4% since 2020
- Households
- 6,503
- Median age
- 43.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 501 sq. mi.
- People per square mile
- 31
- Median household income
- $68,557+36.0% vs. 2015–2019, before inflation
- Average household income
- $85,469
- Median home value
- $143,500
- Jobs located here
- 5,655
- Daytime population
- 13,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Floyd County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
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- Chickasaw County, IA11,807 people
- Cerro Gordo County, IA42,632 people
- Butler County, IA14,268 people
- Bremer County, IA25,204 people
- Worth County, IA7,350 people
- Howard County, IA9,445 people
- Franklin County, IA9,956 people
Questions
How fast is Floyd County, IA growing?
Population estimates put Floyd County at 14,901 people in 2025, down 4.4% since 2020, against +3.1% for the U.S. It has 6,503 households. Against the 2015–2019 survey, median household income rose 36.0%, before inflation.
How much do households in Floyd County, IA spend?
Households in Floyd County spend about $86.6M a year on rent and homeowner costs, $37.6M on groceries and $23.3M on food away from home. Relative to the U.S., household spending in Floyd County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Which business types have the highest market scores in Floyd County, IA?
Of the business types scored in Floyd County, medical and dental practices (65); hair salons (62); and salons, barbers and spas (59) have the highest Groundwork market scores. For medical and dental practices, that ranks #524 of 2,394 scored counties.
How does Floyd County, IA compare with the U.S.?
Median household income in Floyd County is $68,557, 15% below the U.S. median of $80,734. The population fell 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $143,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home repair companies (49% above the U.S. rate) and lowest for real estate businesses (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Floyd County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Floyd County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Floyd County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Floyd County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.