County profile · Iowa
Dickinson County, IA market data
How Dickinson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 18,077
- +1.7% since 2020
- Households
- 8,845
- Median household income
- $75,432
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $270,700
- Jobs located here
- 10,412
- Highest market score
- 71
- Primary care and pediatrics, #246 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Dickinson County by name and distance, and the households and spending within reach. Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dickinson County has an estimated 18,077 people and 8,845 households. Population estimates show Dickinson County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Dickinson County is $75,432, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Dickinson County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (74).
Of the business types scored in Dickinson County, primary care and pediatric clinics (71), convenience stores (68) and medical and dental practices (63) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #246 of 1,656 scored counties.
Dickinson County is part of the Spirit Lake area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3.5 times the U.S. rate) and lowest for medical and dental practices (37% below the U.S. rate).
All 56 business types in Dickinson County
Highest Groundwork market score first. Each score compares Dickinson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 71 | #246 of 1,656 | 6 | 6.8 | $2.1M | 119 | 6 |
| Convenience stores | 68 | #486 of 2,261 | 7 | 7.9 | $7.8M | 98 | Under 3 |
| Doctors, dentists and clinics | 63 | #618 of 2,394 | 47 | 53.1 | $271K | 178 | 25 |
| Auto repair shops | 61 | #685 of 2,378 | 19 | 21.5 | $558K | 125 | 12 |
| Grocery and convenience stores | 59 | #842 of 2,402 | 20 | 22.6 | $2.7M | 80 | 5 |
| Auto repair and car care | 56 | #927 of 2,401 | 36 | 40.7 | $294K | 110 | 17 |
| Dentists and orthodontists | 55 | #767 of 1,886 | 11 | 12.4 | $1.2M | 118 | 7 |
| HVAC and plumbing | 53 | #737 of 1,707 | 5 | 5.7 | $5M | 105 | 10 |
| Hair salons | 53 | #1,021 of 2,339 | 21 | 23.7 | $429K | 100 | 5 |
| Child care and preschools | 52 | #783 of 1,611 | 6 | 6.8 | $636K | 63 | 3 |
| Car washes and detailing | 43 | #905 of 1,451 | 5 | 5.7 | $2.1M | 84 | 4 |
| Grocery stores | 43 | #1,269 of 2,070 | 8 | 9.0 | $6.8M | 73 | 5 |
| Pet businesses | 42 | #1,431 of 2,200 | 12 | 13.6 | $641K | 73 | 7 |
| Salons, barbers and spas | 41 | #1,691 of 2,385 | 47 | 53.1 | $192K | 90 | 9 |
| Gas stations | 40 | #1,589 of 2,358 | 15 | 17.0 | $1.8M | 74 | 17 |
| Nail salons | 38 | #998 of 1,328 | 8 | 9.0 | $1.1M | 67 | Under 3 |
| Fast food and sandwich shops | 38 | #1,568 of 2,222 | 15 | 17.0 | $2.4M | 77 | 24 |
| Gyms | 37 | #1,322 of 1,792 | 9 | 10.2 | $942K | 72 | 8 |
| Spas and skin care | 37 | #1,380 of 1,769 | 16 | 18.1 | $564K | 64 | Under 3 |
| Gyms, studios and classes | 34 | #1,678 of 2,088 | 18 | 20.4 | $471K | 71 | 8 |
| Pet grooming and boarding | 33 | #1,123 of 1,461 | 5 | 5.7 | $1.5M | 60 | 4 |
| Sit-down restaurants | 33 | #1,929 of 2,405 | 64 | 72.4 | $552K | 83 | 32 |
| Bakeries and dessert shops | 32 | #1,570 of 1,889 | 12 | 13.6 | $2.9M | 71 | 10 |
| Pizza | 31 | #1,771 of 2,090 | 14 | 15.8 | $2.5M | 50 | 24 |
| Insurance agencies | 30 | #1,798 of 2,272 | 13 | 14.7 | $1.2M | 98 | 16 |
| Coffee shops and cafes | 29 | #1,798 of 2,063 | 18 | 20.4 | $2M | 53 | 10 |
| Home repair trades | 29 | #1,872 of 2,057 | 17 | 19.2 | $1.5M | 61 | 25 |
| Clothing, shoes and laundry | 29 | #1,882 of 2,210 | 36 | 40.7 | $500K | 57 | 19 |
| Restaurants and cafes | 29 | #2,083 of 2,405 | 142 | 160.5 | $249K | 67 | 66 |
| Chiropractors | 28 | #1,329 of 1,490 | 13 | 14.7 | $981K | 41 | 12 |
| Clothing and shoe stores | 28 | #1,781 of 2,087 | 32 | 36.2 | $563K | 44 | 19 |
| Roofing and gutters | 25 | #1,071 of 1,177 | 6 | 6.8 | $4.2M | 49 | 4 |
| Real estate | 25 | #2,183 of 2,229 | 54 | 61.1 | Index only | 54 | 26 |
| Electricians | 24 | #1,064 of 1,160 | 6 | 6.8 | $4.2M | 35 | 11 |
| Yoga, Pilates and fitness studios | 23 | #743 of 777 | 5 | 5.7 | $1.7M | 42 | 8 |
| Real estate agents and brokers | 23 | #2,137 of 2,176 | 46 | 52.0 | Index only | 51 | 21 |
| Lawn, cleaning and pest control | 19 | #1,747 of 1,771 | 20 | 22.6 | $563K | 34 | 42 |
| Landscaping and lawn care | 18 | #1,462 of 1,493 | 15 | 17.0 | $751K | 26 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 4.5 | $382K | 56 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.5 | $2.1M | 105 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 4.5 | Index only | 82 | Under 3 |
| Property management | Not scored | Not scored | 4 | 4.5 | Index only | 57 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.5 | $2.6M | 106 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 3.4 | $3.8M | 59 | 9 |
| Physical therapy | Not scored | Not scored | 3 | 3.4 | $4.3M | 177 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.6M | 94 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $4.5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.3 | $5.3M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.3 | $9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.3 | $6.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.3 | $5.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $3.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dickinson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $1,198 | 125 |
| Gasoline and other fuels | $26.4M | $2,985 | 115 |
| Food away from home | $35.3M | $3,991 | 98 |
| Groceries | $54.3M | $6,141 | 97 |
| Personal care products and services | $9M | $1,020 | 101 |
| Child care and other personal services | $3.8M | $431 | 74 |
| Memberships, classes and admissions | $8.5M | $958 | 97 |
| Medical and dental services | $12.8M | $1,442 | 112 |
| Pets | $7.7M | $870 | 96 |
| Clothing, shoes and related services | $18M | $2,036 | 99 |
| Vehicle insurance | $16M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $25.1M | $2,832 | 94 |
| Lawn care, cleaning and other household services | $11.3M | $1,274 | 90 |
| Rent and homeowner costs | $127.4M | $14,405 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dickinson County
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dickinson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Dickinson County, IA growing?
Population estimates put Dickinson County at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Dickinson County, IA spend?
Households in Dickinson County spend about $127.4M a year on rent and homeowner costs, $54.3M on groceries and $35.3M on food away from home. Set against the U.S., households in Dickinson County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (74).
Which business types have the highest market scores in Dickinson County, IA?
The highest Groundwork market scores in Dickinson County are for primary care and pediatric clinics (71), convenience stores (68) and medical and dental practices (63). Dickinson County ranks #246 of 1,656 scored counties for primary care and pediatric clinics.
How does Dickinson County, IA compare with the U.S.?
The median household income in Dickinson County is $75,432 a year, 7% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $270,700, against $332,700 for the U.S. For its number of households, Dickinson County has the most map listings, relative to the U.S., for landscaping and lawn care companies (3.5 times the U.S. rate) and the fewest for medical and dental practices (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Dickinson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dickinson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dickinson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.