Beauty and personal care · County · Iowa
Salons, barbers and spas in Sioux County, IA
Competitor counts, household spending and official business counts for salons, barbers and spas in Sioux County, IA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #849 of 2,385 scored counties
#34 of 72 scored counties in Iowa
- Listings
- 52
- 8 chain locations (15%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $13.3M
- On personal care products and services · $1,044 a household
- Spending per listing
- $255K
- 20% above the U.S.
- Listings per 10k households
- 41.0
- 13% below the U.S.
- Population, 2025
- 36,774
- +2.5% since 2020
See the salons, barbers and spas around any address in Sioux County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 52 salons, barbers and spas in Sioux County. Of those, 8 are chain locations, or 15%, against 15% across the U.S. That is 41.0 per 10,000 households, 13% below the U.S. rate of 47.2.
Households in Sioux County spend about $13.3M a year on personal care products and services, or $1,044 per household, 4% above the U.S. average. Spread across 52 salons, barbers and spas, that is $255K per business, 20% above the U.S. figure of $213K.
In 2023, official counts showed 12 businesses with payroll in Sioux County classed as personal care services. That is one for every 1,058 households, against one for every 804 across the U.S. Official counts also show 111 one-person businesses without payroll.
Between 2020 and 2025, the population of Sioux County grew 2.5%, slower than the U.S. (+3.1%). Sioux County scores 56 (upper middle) on the Groundwork market score for salons, barbers and spas, ranking #849 of 2,385 scored counties and #34 of 72 scored counties in Iowa.
How Sioux County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sioux County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.0 | 40.0 | 47.2 |
| Spending per listing | $255K | $248K | $213K |
| Households per official establishment | 1,058 | 1,077 | 804 |
| Official establishment growth, 2019–2023 | n/a | +5.2% | +14.1% |
| Population growth, 2020–2025 | +2.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $1,044 | $990 | $1,005 |
| Median household income | $86,098 | $75,059 | $80,734 |
| Groundwork market score | 56 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 12
- Employees, 2023
- 35
- Annual payroll, 2023
- $820K
- One-person businesses, 2023
- 111Businesses with no payroll
- Map listings, September 2026
- 528 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Sioux County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sioux County
- Population, 2025 estimate
- 36,774+2.5% since 2020
- Households
- 12,690
- Median age
- 34.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 768 sq. mi.
- People per square mile
- 47
- Median household income
- $86,098+23.3% vs. 2015–2019, before inflation
- Average household income
- $104,988
- Median home value
- $250,100
- Jobs located here
- 22,086
- Daytime population
- 39,304Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sioux County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for salons, barbers and spas, numbered among those based in Iowa, with Sioux County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, IA | 85 | 15 | 22.4 | $472K | +3.8% | #32 of 2,385 |
| 2Benton County, IA | 83 | 15 | 14.7 | $706K | +1.8% | #45 of 2,385 |
| 3Warren County, IA | 77 | 56 | 27.1 | $404K | +9.0% | #121 of 2,385 |
| 4Mills County, IA | 77 | 15 | 27.8 | $386K | +2.6% | #123 of 2,385 |
| 5Guthrie County, IA | 76 | 12 | 26.1 | $386K | +1.6% | #140 of 2,385 |
| 6Lyon County, IA | 74 | 14 | 31.3 | $316K | +3.6% | #193 of 2,385 |
| 7Marion County, IA | 67 | 37 | 27.8 | $361K | +2.3% | #376 of 2,385 |
| 8Dallas County, IA | 67 | 177 | 41.7 | $286K | +17.8% | #393 of 2,385 |
| 9Harrison County, IA | 66 | 19 | 31.2 | $318K | +0.4% | #425 of 2,385 |
| 10Marshall County, IA | 66 | 46 | 29.7 | $316K | −0.5% | #426 of 2,385 |
| 34Sioux County, IA | 56 | 52 | 41.0 | $255K | +2.5% | #849 of 2,385 |
Other business types in Sioux County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons41
- Barbershops
- Nail salons62
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sioux County, IA?
Sioux County has 52 salons, barbers and spas on map listings as of September 2026. 8 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 111 one-person businesses have no payroll, by official counts.
How much do households in Sioux County, IA spend on personal care products and services?
About $13.3M a year, or $1,044 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 52 salons, barbers and spas on map listings, it comes to $255K per business. It is estimated from the incomes of the 12,690 households in Sioux County and national spending patterns by income.
How does Sioux County, IA compare with the U.S. for salons, barbers and spas?
Sioux County has 41.0 salons, barbers and spas per 10,000 households, 13% below the U.S. rate of 47.2. Spending per business is $255K, 20% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Sioux County would have about 62, against 52 on map listings. There is one business with payroll in the industry for every 1,058 households, against one for every 804 across the U.S.
How fast is Sioux County, IA growing?
Population estimates put Sioux County at 36,774 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,690 households. Median household income in Sioux County is $86,098, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sioux County scores 56 for salons, barbers and spas (upper middle), #849 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sioux County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sioux County
Screening a site or an acquisition in Sioux County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sioux County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.