County profile · Iowa
Poweshiek County, IA market data
Population, household spending and competition for 56 business types in Poweshiek County, each scored against other counties.
- Population, 2025
- 18,368
- −1.4% since 2020
- Households
- 7,804
- Median household income
- $67,391
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $209,300
- Jobs located here
- 9,576
- Highest market score
- 65
- Fast food and sandwich shops, #546 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Poweshiek County by name and distance, and the households and spending within reach. Or open the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,368 people live in Poweshiek County, in 7,804 households. Between 2020 and 2025, the population of Poweshiek County declined 1.4%, against +3.1% for the U.S. The median household income in Poweshiek County is $67,391 a year, 17% below the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Poweshiek County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in Poweshiek County are for fast food and sandwich shops (65), auto repair shops (63) and convenience stores (60). Poweshiek County ranks #546 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Poweshiek County has the most map listings, relative to the U.S., for gyms (twice the U.S. rate) and the fewest for real estate businesses (34% below the U.S. rate).
All 56 business types in Poweshiek County
Highest Groundwork market score first. Each score compares Poweshiek County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 65 | #546 of 2,222 | 8 | 10.3 | $3.6M | 120 | 10 |
| Auto repair shops | 63 | #600 of 2,378 | 15 | 19.2 | $574K | 129 | 7 |
| Convenience stores | 60 | #747 of 2,261 | 5 | 6.4 | $9.2M | 117 | Under 3 |
| Grocery and convenience stores | 56 | #918 of 2,402 | 11 | 14.1 | $4.2M | 123 | 6 |
| Bakeries and dessert shops | 53 | #806 of 1,889 | 5 | 6.4 | $5.8M | 141 | 5 |
| Dentists and orthodontists | 52 | #836 of 1,886 | 6 | 7.7 | $1.8M | 181 | 9 |
| Salons, barbers and spas | 52 | #1,042 of 2,385 | 27 | 34.6 | $275K | 129 | Under 3 |
| Auto repair and car care | 52 | #1,116 of 2,401 | 27 | 34.6 | $319K | 119 | 14 |
| Restaurants and cafes | 49 | #1,229 of 2,405 | 75 | 96.1 | $389K | 105 | 30 |
| Hair salons | 49 | #1,231 of 2,339 | 16 | 20.5 | $465K | 108 | Under 3 |
| Clothing and shoe stores | 47 | #1,151 of 2,087 | 10 | 12.8 | $1.5M | 117 | Under 3 |
| Pizza | 47 | #1,163 of 2,090 | 9 | 11.5 | $3.2M | 64 | 10 |
| Clothing, shoes and laundry | 43 | #1,373 of 2,210 | 15 | 19.2 | $990K | 113 | Under 3 |
| Sit-down restaurants | 42 | #1,525 of 2,405 | 41 | 52.5 | $712K | 107 | 15 |
| Physical therapy | 36 | #1,083 of 1,422 | 6 | 7.7 | $1.8M | 74 | Under 3 |
| Coffee shops and cafes | 36 | #1,555 of 2,063 | 9 | 11.5 | $3.2M | 88 | 5 |
| Primary care and pediatrics | 35 | #1,273 of 1,656 | 8 | 10.3 | $1.3M | 75 | 14 |
| Barbershops | 33 | #1,050 of 1,356 | 5 | 6.4 | $1.5M | 79 | Under 3 |
| Grocery stores | 33 | #1,561 of 2,070 | 6 | 7.7 | $7.7M | 82 | 6 |
| Funeral homes | 29 | #1,248 of 1,472 | 6 | 7.7 | $209K | 31 | Under 3 |
| Real estate agents and brokers | 29 | #2,043 of 2,176 | 17 | 21.8 | Index only | 114 | 8 |
| Real estate | 29 | #2,087 of 2,229 | 20 | 25.6 | Index only | 122 | 14 |
| Home repair trades | 27 | #1,895 of 2,057 | 10 | 12.8 | $2M | 84 | 21 |
| Tire shops | 26 | #1,309 of 1,530 | 6 | 7.7 | $1.4M | 57 | 4 |
| Gas stations | 26 | #2,072 of 2,358 | 13 | 16.7 | $1.7M | 71 | 17 |
| Lawn, cleaning and pest control | 25 | #1,677 of 1,771 | 9 | 11.5 | $1M | 61 | 10 |
| Doctors, dentists and clinics | 25 | #2,214 of 2,394 | 97 | 124.3 | $110K | 72 | 34 |
| Gyms, studios and classes | 24 | #1,928 of 2,088 | 18 | 23.1 | $360K | 54 | Under 3 |
| Pet grooming and boarding | 23 | #1,319 of 1,461 | 5 | 6.4 | $1.3M | 50 | Under 3 |
| Chiropractors | 23 | #1,397 of 1,490 | 8 | 10.3 | $1.3M | 56 | 6 |
| Gyms | 22 | #1,651 of 1,792 | 12 | 15.4 | $539K | 41 | Under 3 |
| Martial arts and dance studios | 21 | #1,244 of 1,334 | 6 | 7.7 | $1.1M | 53 | Under 3 |
| Pet businesses | 20 | #2,115 of 2,200 | 16 | 20.5 | $396K | 45 | 6 |
| Landscaping and lawn care | 15 | #1,475 of 1,493 | 7 | 9.0 | $1.3M | 45 | 10 |
| Veterinarians | 13 | #1,452 of 1,485 | 8 | 10.3 | $791K | 29 | 6 |
| Insurance agencies | 13 | #2,208 of 2,272 | 16 | 20.5 | $828K | 66 | 13 |
| Electricians | 10 | #1,147 of 1,160 | 5 | 6.4 | $4.1M | 34 | 11 |
| Collision repair and body shops | Not scored | Not scored | 4 | 5.1 | $2.2M | 70 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 5.1 | $5.1M | 107 | 6 |
| Spas and skin care | Not scored | Not scored | 4 | 5.1 | $1.9M | 212 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.8 | $3.6M | 114 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.6 | $4.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.6 | $7.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.6 | $3.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.6 | $3.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.6 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $9.3M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.3 | $9.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $20.3M | Too few | 4 |
| Child care and preschools | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Poweshiek County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $1,102 | 115 |
| Gasoline and other fuels | $21.9M | $2,813 | 108 |
| Food away from home | $29.2M | $3,738 | 92 |
| Groceries | $45.9M | $5,887 | 93 |
| Personal care products and services | $7.4M | $952 | 95 |
| Child care and other personal services | $3M | $387 | 67 |
| Memberships, classes and admissions | $6.5M | $829 | 84 |
| Medical and dental services | $10.7M | $1,370 | 106 |
| Pets | $6.3M | $811 | 89 |
| Clothing, shoes and related services | $14.9M | $1,904 | 93 |
| Vehicle insurance | $13.3M | $1,698 | 87 |
| Home repairs, maintenance and insurance | $20.3M | $2,603 | 86 |
| Lawn care, cleaning and other household services | $9.3M | $1,187 | 84 |
| Rent and homeowner costs | $106M | $13,587 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Poweshiek County
- Population, 2025 estimate
- 18,368−1.4% since 2020
- Households
- 7,804
- Median age
- 40.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 585 sq. mi.
- People per square mile
- 32
- Median household income
- $67,391+25.1% vs. 2015–2019, before inflation
- Average household income
- $90,285
- Median home value
- $209,300
- Jobs located here
- 9,576
- Daytime population
- 19,155Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Poweshiek County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Poweshiek County, IA growing?
Population estimates put Poweshiek County at 18,368 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,804 households. Against the 2015–2019 survey, median household income rose 25.1%, before inflation.
How much do households in Poweshiek County, IA spend?
Households in Poweshiek County spend about $106M a year on rent and homeowner costs, $45.9M on groceries and $29.2M on food away from home. Relative to the U.S., household spending in Poweshiek County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in Poweshiek County, IA?
Of the business types scored in Poweshiek County, fast food and sandwich shops (65), auto repair shops (63) and convenience stores (60) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #546 of 2,222 scored counties.
How does Poweshiek County, IA compare with the U.S.?
Median household income in Poweshiek County is $67,391, 17% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $209,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gyms (twice the U.S. rate) and lowest for real estate businesses (34% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Poweshiek County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Poweshiek County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Poweshiek County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Poweshiek County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.