County profile · Iowa
Jasper County, IA market data
How Jasper County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,153
- +0.9% since 2020
- Households
- 15,010
- Median household income
- $71,311
- +21.0% vs. 2015–2019, before inflation
- Median home value
- $186,300
- Jobs located here
- 10,068
- Highest market score
- 75
- Clothing and shoe stores, #236 of 2,087 scored counties
A site report maps the competitors on map listings around any address in Jasper County by name and distance, and the households and spending within reach. Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jasper County has an estimated 38,153 people and 15,010 households. Population estimates show Jasper County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Jasper County is $71,311, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.0%, before inflation.
Relative to the U.S., household spending in Jasper County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Jasper County, clothing and shoe stores (75), physical therapy clinics (74) and dentists and orthodontists (73) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #236 of 2,087 scored counties.
Jasper County is part of the Des Moines-West Des Moines metro area. Against the U.S., map listings per household run highest for gas stations (53% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
All 56 business types in Jasper County
Highest Groundwork market score first. Each score compares Jasper County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 75 | #236 of 2,087 | 11 | 7.3 | $2.6M | 205 | 3 |
| Physical therapy | 74 | #156 of 1,422 | 6 | 4.0 | $3.4M | 142 | 3 |
| Dentists and orthodontists | 73 | #193 of 1,886 | 9 | 6.0 | $2.3M | 231 | 9 |
| Doctors, dentists and clinics | 71 | #317 of 2,394 | 63 | 42.0 | $325K | 213 | 24 |
| Sit-down restaurants | 68 | #423 of 2,405 | 55 | 36.6 | $1M | 154 | 22 |
| Clothing, shoes and laundry | 67 | #462 of 2,210 | 23 | 15.3 | $1.2M | 142 | 3 |
| Restaurants and cafes | 66 | #515 of 2,405 | 123 | 81.9 | $457K | 123 | 47 |
| Fast food and sandwich shops | 66 | #527 of 2,222 | 18 | 12.0 | $3.1M | 102 | 17 |
| Nail salons | 62 | #341 of 1,328 | 6 | 4.0 | $2.4M | 144 | Under 3 |
| Real estate agents and brokers | 62 | #476 of 2,176 | 21 | 14.0 | Index only | 180 | 4 |
| Real estate | 62 | #504 of 2,229 | 26 | 17.3 | Index only | 183 | 4 |
| Grocery and convenience stores | 62 | #721 of 2,402 | 29 | 19.3 | $3.1M | 91 | 7 |
| Gyms | 61 | #500 of 1,792 | 10 | 6.7 | $1.2M | 96 | 3 |
| Salons, barbers and spas | 59 | #685 of 2,385 | 46 | 30.6 | $314K | 148 | 13 |
| Car washes and detailing | 58 | #507 of 1,451 | 5 | 3.3 | $3.6M | 142 | 7 |
| Gyms, studios and classes | 57 | #746 of 2,088 | 21 | 14.0 | $594K | 90 | 3 |
| Convenience stores | 57 | #867 of 2,261 | 13 | 8.7 | $6.9M | 87 | Under 3 |
| Pizza | 55 | #845 of 2,090 | 16 | 10.7 | $3.5M | 69 | 17 |
| Bakeries and dessert shops | 54 | #784 of 1,889 | 13 | 8.7 | $4.3M | 104 | 7 |
| Grocery stores | 54 | #885 of 2,070 | 10 | 6.7 | $8.9M | 96 | 6 |
| Tire shops | 53 | #712 of 1,530 | 9 | 6.0 | $2M | 79 | Under 3 |
| Coffee shops and cafes | 52 | #943 of 2,063 | 15 | 10.0 | $3.7M | 101 | 7 |
| Pet businesses | 52 | #1,023 of 2,200 | 21 | 14.0 | $582K | 66 | 5 |
| Auto repair and car care | 52 | #1,145 of 2,401 | 70 | 46.6 | $256K | 95 | 24 |
| Chiropractors | 51 | #705 of 1,490 | 9 | 6.0 | $2.3M | 95 | 5 |
| Auto repair shops | 49 | #1,250 of 2,378 | 47 | 31.3 | $381K | 86 | 16 |
| Hair salons | 47 | #1,317 of 2,339 | 31 | 20.7 | $466K | 108 | 11 |
| Gas stations | 45 | #1,400 of 2,358 | 25 | 16.7 | $1.8M | 76 | 23 |
| Funeral homes | 44 | #875 of 1,472 | 7 | 4.7 | $356K | 52 | 4 |
| Insurance agencies | 44 | #1,329 of 2,272 | 22 | 14.7 | $1.3M | 100 | 12 |
| Child care and preschools | 40 | #1,111 of 1,611 | 9 | 6.0 | $625K | 62 | 7 |
| Lawn, cleaning and pest control | 38 | #1,317 of 1,771 | 12 | 8.0 | $1.5M | 89 | 25 |
| Pet grooming and boarding | 37 | #1,044 of 1,461 | 8 | 5.3 | $1.5M | 60 | Under 3 |
| Veterinarians | 37 | #1,044 of 1,485 | 7 | 4.7 | $1.7M | 64 | 5 |
| Home repair trades | 35 | #1,698 of 2,057 | 21 | 14.0 | $1.9M | 78 | 31 |
| HVAC and plumbing | 33 | #1,426 of 1,707 | 12 | 8.0 | $3.3M | 70 | 16 |
| Martial arts and dance studios | 31 | #1,131 of 1,334 | 10 | 6.7 | $1.2M | 62 | Under 3 |
| Landscaping and lawn care | 31 | #1,243 of 1,493 | 9 | 6.0 | $2M | 68 | 18 |
| Laundromats | 26 | #665 of 785 | 5 | 3.3 | $5.7M | 46 | Under 3 |
| Electricians | 25 | #1,047 of 1,160 | 6 | 4.0 | $6.7M | 55 | 15 |
| Barbershops | Not scored | Not scored | 4 | 2.7 | $3.6M | 191 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.7 | $4.5M | 145 | 4 |
| Spas and skin care | Not scored | Not scored | 4 | 2.7 | $3.6M | 412 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 2.0 | $9.6M | 61 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4.1M | 90 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.0 | Index only | 124 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.0 | $13.3M | 157 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $9M | Too few | 7 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.3 | $10.2M | Too few | 4 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.3 | $10.2M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $17.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $12.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jasper County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.9M | $1,192 | 124 |
| Gasoline and other fuels | $45.6M | $3,037 | 117 |
| Food away from home | $56.2M | $3,746 | 92 |
| Groceries | $89.1M | $5,939 | 94 |
| Personal care products and services | $14.4M | $962 | 96 |
| Child care and other personal services | $5.6M | $375 | 65 |
| Memberships, classes and admissions | $12.5M | $831 | 85 |
| Medical and dental services | $20.5M | $1,363 | 106 |
| Pets | $12.2M | $814 | 90 |
| Clothing, shoes and related services | $28.7M | $1,909 | 93 |
| Vehicle insurance | $27.7M | $1,845 | 94 |
| Home repairs, maintenance and insurance | $39.9M | $2,660 | 88 |
| Lawn care, cleaning and other household services | $18M | $1,200 | 85 |
| Rent and homeowner costs | $206M | $13,727 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jasper County
- Population, 2025 estimate
- 38,153+0.9% since 2020
- Households
- 15,010
- Median age
- 41.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 730 sq. mi.
- People per square mile
- 52
- Median household income
- $71,311+21.0% vs. 2015–2019, before inflation
- Average household income
- $95,279
- Median home value
- $186,300
- Jobs located here
- 10,068
- Daytime population
- 30,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jasper County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Warren County, IA54,409 people
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Questions
How fast is Jasper County, IA growing?
Population estimates put Jasper County at 38,153 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 15,010 households. Median household income rose 21.0% from the 2015–2019 survey, before inflation.
How much do households in Jasper County, IA spend?
Households in Jasper County spend about $206M a year on rent and homeowner costs, $89.1M on groceries and $56.2M on food away from home. Set against the U.S., households in Jasper County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Jasper County, IA?
The highest Groundwork market scores in Jasper County are for clothing and shoe stores (75), physical therapy clinics (74) and dentists and orthodontists (73). Jasper County ranks #236 of 2,087 scored counties for clothing and shoe stores.
How does Jasper County, IA compare with the U.S.?
The median household income in Jasper County is $71,311 a year, 12% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,300, against $332,700 for the U.S. For its number of households, Jasper County has the most map listings, relative to the U.S., for gas stations (53% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Jasper County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jasper County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jasper County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jasper County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.