County profile · Iowa
Butler County, IA market data
Population, household spending and competition for 56 business types in Butler County, each scored against other counties.
- Population, 2025
- 14,049
- −2.0% since 2020
- Households
- 5,863
- Median household income
- $73,715
- +29.1% vs. 2015–2019, before inflation
- Median home value
- $165,400
- Jobs located here
- 3,587
- Highest market score
- 74
- Restaurants and cafes, #255 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Butler County by name and distance, and the households and spending within reach. Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,049 people live in Butler County, in 5,863 households. Population estimates put the population change in Butler County from 2020 to 2025 at −2.0%, against +3.1% for the U.S. The median household income in Butler County is $73,715 a year, 9% below the U.S. median of $80,734. That rose 29.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Butler County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on child care and other personal services (64).
The highest Groundwork market scores in Butler County are for restaurants and cafes (74); sit-down restaurants (67); and salons, barbers and spas (65). Butler County ranks #255 of 2,405 scored counties for restaurants and cafes.
For its number of households, Butler County has the most map listings, relative to the U.S., for auto repair shops (74% above the U.S. rate) and the fewest for medical and dental practices (50% below the U.S. rate).
All 56 business types in Butler County
Highest Groundwork market score first. Each score compares Butler County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 74 | #255 of 2,405 | 34 | 58.0 | $648K | 175 | 11 |
| Sit-down restaurants | 67 | #448 of 2,405 | 21 | 35.8 | $1M | 158 | 7 |
| Salons, barbers and spas | 65 | #449 of 2,385 | 14 | 23.9 | $404K | 190 | Under 3 |
| Doctors, dentists and clinics | 63 | #608 of 2,394 | 25 | 42.6 | $321K | 211 | Under 3 |
| Grocery and convenience stores | 52 | #1,125 of 2,402 | 13 | 22.2 | $2.7M | 79 | 3 |
| Hair salons | 50 | #1,170 of 2,339 | 12 | 20.5 | $472K | 110 | Under 3 |
| Gyms, studios and classes | 48 | #1,151 of 2,088 | 7 | 11.9 | $687K | 104 | Under 3 |
| Auto repair and car care | 46 | #1,385 of 2,401 | 31 | 52.9 | $253K | 94 | 10 |
| Home repair trades | 44 | #1,324 of 2,057 | 8 | 13.6 | $1.9M | 80 | 6 |
| Convenience stores | 40 | #1,478 of 2,261 | 7 | 11.9 | $5M | 63 | Under 3 |
| Chiropractors | 33 | #1,203 of 1,490 | 5 | 8.5 | $1.6M | 67 | Under 3 |
| Auto repair shops | 33 | #1,919 of 2,378 | 22 | 37.5 | $356K | 80 | 10 |
| Pizza | 32 | #1,724 of 2,090 | 7 | 11.9 | $3.1M | 62 | Under 3 |
| Pet businesses | 32 | #1,814 of 2,200 | 8 | 13.6 | $595K | 68 | 4 |
| Insurance agencies | 28 | #1,856 of 2,272 | 9 | 15.4 | $1.4M | 108 | 13 |
| Collision repair and body shops | 27 | #1,164 of 1,327 | 5 | 8.5 | $1.6M | 51 | 3 |
| HVAC and plumbing | 25 | #1,581 of 1,707 | 5 | 8.5 | $3.1M | 65 | 6 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.8 | $5.5M | 133 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.8 | $541K | 54 | 7 |
| Clothing, shoes and laundry | Not scored | Not scored | 4 | 6.8 | $2.8M | 316 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.8 | $1.2M | 92 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 6.8 | $1.2M | 44 | 4 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 5.1 | $3.7M | 292 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 5.1 | $7.3M | 198 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 5.1 | $357K | 53 | 4 |
| Grocery stores | Not scored | Not scored | 3 | 5.1 | $11.7M | 126 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.1 | $5.2M | 61 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.4 | $4M | Too few | Under 3 |
| Gas stations | Not scored | Not scored | 2 | 3.4 | $10M | Too few | 8 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.4 | $3.5M | Too few | 8 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.4 | $2.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.4 | $4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.4 | $4M | Too few | Under 3 |
| Real estate | Not scored | Not scored | 2 | 3.4 | Index only | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.4 | $3.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.7 | $5.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.7 | $7M | Too few | 8 |
| Nail salons | Not scored | Not scored | 1 | 1.7 | $5.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.7 | $8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.7 | $8M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.7 | $4.8M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Butler County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.8M | $1,338 | 140 |
| Gasoline and other fuels | $20M | $3,412 | 131 |
| Food away from home | $22M | $3,757 | 92 |
| Groceries | $35M | $5,971 | 94 |
| Personal care products and services | $5.7M | $966 | 96 |
| Child care and other personal services | $2.2M | $369 | 64 |
| Memberships, classes and admissions | $4.8M | $820 | 83 |
| Medical and dental services | $8M | $1,369 | 106 |
| Pets | $4.8M | $812 | 89 |
| Clothing, shoes and related services | $11.1M | $1,896 | 92 |
| Vehicle insurance | $12.2M | $2,076 | 106 |
| Home repairs, maintenance and insurance | $15.5M | $2,648 | 88 |
| Lawn care, cleaning and other household services | $7M | $1,197 | 85 |
| Rent and homeowner costs | $80.6M | $13,741 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Butler County
- Population, 2025 estimate
- 14,049−2.0% since 2020
- Households
- 5,863
- Median age
- 43.6
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.3
- Land area
- 580 sq. mi.
- People per square mile
- 25
- Median household income
- $73,715+29.1% vs. 2015–2019, before inflation
- Average household income
- $90,569
- Median home value
- $165,400
- Jobs located here
- 3,587
- Daytime population
- 11,107Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butler County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
- Bremer County, IA25,204 people
- Grundy County, IA12,384 people
- Black Hawk County, IA131,049 people
- Franklin County, IA9,956 people
- Floyd County, IA15,328 people
- Hardin County, IA16,639 people
- Chickasaw County, IA11,807 people
- Cerro Gordo County, IA42,632 people
Questions
How fast is Butler County, IA growing?
Population estimates put Butler County at 14,049 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 5,863 households. Against the 2015–2019 survey, median household income rose 29.1%, before inflation.
How much do households in Butler County, IA spend?
Households in Butler County spend about $80.6M a year on rent and homeowner costs, $35M on groceries and $22M on food away from home. Relative to the U.S., household spending in Butler County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Which business types have the highest market scores in Butler County, IA?
Of the business types scored in Butler County, restaurants and cafes (74); sit-down restaurants (67); and salons, barbers and spas (65) have the highest Groundwork market scores. For restaurants and cafes, that ranks #255 of 2,405 scored counties.
How does Butler County, IA compare with the U.S.?
Median household income in Butler County is $73,715, 9% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for auto repair shops (74% above the U.S. rate) and lowest for medical and dental practices (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 17 of the 56 business types have a score in Butler County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butler County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Butler County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butler County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.