Auto · Small-town market · Tennessee
Insurance agencies in the Athens, TN area
How the Athens, TN area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 93 out of 100: Very high
Ranked #7 of 537 scored small-town markets
#5 of 17 scored small-town markets based in Tennessee
- Listings
- 29
- 10 chain locations (34%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $76.4M
- On vehicle insurance · $2,889 a household
- Spending per listing
- $2.6M
- 2.1 times the U.S.
- Listings per 10k households
- 11.0
- 29% below the U.S.
- Population, 2025
- 71,590
- +8.2% since 2020
See the insurance agencies around any address in the Athens area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Athens area scores 93 (very high) on the Groundwork market score for insurance agencies, ranking #7 of 537 scored small-town markets and #5 of 17 scored small-town markets based in Tennessee. That puts it in the top 10% of small-town markets for insurance agencies.
At $2,889 per household (48% above the U.S. average), households in the Athens area spend about $76.4M a year on vehicle insurance. That is about $2.6M of household spending for each agency on map listings, 2.1 times the U.S. figure of $1.3M.
The Athens area has 29 insurance agencies on map listings as of September 2026. 10 of them (34%) are chain locations, against 21% across the U.S. That is 11.0 per 10,000 households, 29% below the U.S. rate of 15.6.
In 2023, official counts showed 18 businesses with payroll in the Athens area classed as insurance agencies and brokerages. That is one for every 1,470 households, against one for every 966 across the U.S. Population estimates put the population change in the Athens area from 2020 to 2025 at +8.2%, faster than the U.S. (+3.1%).
How the Athens area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Athens area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 16.2 | 15.6 |
| Spending per listing | $2.6M | $1.6M | $1.3M |
| Households per official establishment | 1,470 | 1,101 | 966 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | −1.0% |
| Population growth, 2020–2025 | +8.2% | +5.6% | +3.1% |
| Spending per household on vehicle insurance | $2,889 | $2,597 | $1,957 |
| Median household income | $61,438 | $69,595 | $80,734 |
| Groundwork market score | 93 | 78 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 94
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2910 chain locations
- Listings at the U.S. rate for this spending
- 61The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Athens area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Athens area
- Population, 2025 estimate
- 71,590+8.2% since 2020
- Households
- 26,453
- Median age
- 43.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 625 sq. mi.
- People per square mile
- 109
- Median household income
- $61,438
- Average household income
- $81,180
- Median home value
- $205,300
- Jobs located here
- 19,824
- Daytime population
- 61,141Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Athens area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for insurance agencies, numbered among those based in Tennessee, with the Athens area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewisburg, TN | 97 | 6 | 4.4 | $6.6M | +10.5% | #2 of 537 |
| 2Newport, TN | 95 | 12 | 7.7 | $3.4M | +5.1% | #4 of 537 |
| 3Winchester, TN | 94 | 17 | 9.7 | $2.9M | +6.4% | #5 of 537 |
| 4Fayetteville, TN | 93 | 13 | 8.8 | $3.3M | +4.3% | #6 of 537 |
| 5Athens, TN | 93 | 29 | 11.0 | $2.6M | +8.2% | #7 of 537 |
| 6Crossville, TN | 91 | 31 | 11.0 | $2.4M | +8.0% | #13 of 537 |
| 7Tullahoma-Manchester, TN | 88 | 34 | 13.2 | $2M | +7.3% | #22 of 537 |
| 8Greeneville, TN | 87 | 34 | 12.0 | $2.3M | +5.0% | #25 of 537 |
| 9Sevierville, TN | 86 | 53 | 13.1 | $2.1M | +2.5% | #30 of 537 |
| 10McMinnville, TN | 85 | 21 | 13.0 | $2.2M | +6.5% | #32 of 537 |
Other business types in the Athens area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Athens, TN area?
Map listings as of September 2026 show 29 insurance agencies in the Athens area. 10 of them (34%) are chain locations. The listings count insurance agencies. Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in the Athens, TN area spend on vehicle insurance?
About $76.4M a year, or $2,889 per household. That is 48% above the U.S. average (an index of 148, where 100 is the U.S. average). Spread across the 29 insurance agencies on map listings, it comes to $2.6M per agency. It is estimated from the incomes of the 26,453 households in the Athens area and national spending patterns by income.
How does the Athens, TN area compare with the U.S. for insurance agencies?
The Athens area has 11.0 insurance agencies per 10,000 households, 29% below the U.S. rate of 15.6. Spending per agency is $2.6M, 2.1 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Athens area would have about 61, against 29 on map listings. There is one business with payroll in the industry for every 1,470 households, against one for every 966 across the U.S.
How fast is the Athens, TN area growing?
Population estimates put the Athens area at 71,590 people in 2025, up 8.2% since 2020, faster than the U.S. (+3.1%). It has 26,453 households. Median household income in the Athens area is $61,438, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Athens area scores 93 for insurance agencies (very high), #7 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Athens area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Athens area
Screening a site or an acquisition in the Athens area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Athens area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.