Beauty and personal care · County · Texas
Hair salons in Williamson County, TX
Competitor counts, household spending and official business counts for hair salons in Williamson County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #1,091 of 2,339 scored counties
#78 of 159 scored counties in Texas
- Listings
- 749
- 115 chain locations (15%)
- Official establishments
- 198
- +27.7% since 2019
- Household spending a year
- $279.7M
- On personal care products and services · $1,108 a household
- Spending per listing
- $373K
- 13% below the U.S.
- Listings per 10k households
- 29.7
- 27% above the U.S.
- Population, 2025
- 752,827
- +22.3% since 2020
See the hair salons around any address in Williamson County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Williamson County comes to about $279.7M a year: $1,108 per household, 10% above the U.S. average. That works out to $373K per salon, 13% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 749 hair salons on map listings in Williamson County as of September 2026. 115 of them (15%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 29.7, 27% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Williamson County was 198 in 2023, up 27.7% from 2019. That is one for every 1,274 households, against one for every 1,535 across the U.S. Official counts also show 1,340 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1M have gone to businesses classed as beauty salons in Williamson County.
Between 2020 and 2025, the population of Williamson County grew 22.3%, faster than the U.S. (+3.1%). For hair salons, Williamson County has a Groundwork market score of 52 (upper middle): #1,091 of 2,339 scored counties and #78 of 159 scored counties in Texas.
How Williamson County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamson County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.7 | 26.3 | 23.4 |
| Spending per listing | $373K | $356K | $430K |
| Households per official establishment | 1,274 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | +27.7% | +17.4% | +6.0% |
| Population growth, 2020–2025 | +22.3% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,108 | $937 | $1,005 |
| Median household income | $111,340 | $78,476 | $80,734 |
| Groundwork market score | 52 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 155 → 198+27.7% over the period
- Employees, 2023
- 1,118
- Annual payroll, 2023
- $41.8M
- One-person businesses, 2023
- 1,340Businesses with no payroll
- Map listings, September 2026
- 749115 chain locations
- Listings at the U.S. rate for this spending
- 650The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1M
SBA-backed loans to businesses classed as beauty salons in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamson County
- Population, 2025 estimate
- 752,827+22.3% since 2020
- Households
- 252,323
- Median age
- 38.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,116 sq. mi.
- People per square mile
- 603
- Median household income
- $111,340+27.5% vs. 2015–2019, before inflation
- Average household income
- $140,407
- Median home value
- $447,000
- Jobs located here
- 238,920
- Daytime population
- 563,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Williamson County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 78Williamson County, TX | 52 | 749 | 29.7 | $373K | +22.3% | #1,091 of 2,339 |
Other business types in Williamson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons52
- Barbershops69
- Nail salons52
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Williamson County, TX?
As of September 2026, map listings count 749 hair salons in Williamson County. 115 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 198 businesses with payroll classed as beauty salons in 2023, up 27.7% from 2019. Another 1,340 one-person businesses have no payroll, by official counts.
How much do households in Williamson County, TX spend on personal care products and services?
About $279.7M a year, or $1,108 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 749 hair salons on map listings, it comes to $373K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 252,323 households in Williamson County and national spending patterns by income.
How does Williamson County, TX compare with the U.S. for hair salons?
Williamson County has 29.7 hair salons per 10,000 households, 27% above the U.S. rate of 23.4. Spending per salon is $373K, 13% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Williamson County would have about 650, against 749 on map listings. There is one business with payroll in the industry for every 1,274 households, against one for every 1,535 across the U.S. The official count rose 27.7% from 2019 to 2023, against +6.0% for the U.S.
How fast is Williamson County, TX growing?
Population estimates put Williamson County at 752,827 people in 2025, up 22.3% since 2020, faster than the U.S. (+3.1%). It has 252,323 households. Median household income in Williamson County is $111,340, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 52 for hair salons (upper middle), #1,091 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamson County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Williamson County
Screening a site or an acquisition in Williamson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.