Groundwork

Food and drink · County · Texas

Coffee shops and cafes in Williamson County, TX

How Williamson County, TX compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #443 of 2,063 scored counties
#28 of 150 scored counties in Texas

Listings
274
140 chain locations (51%)
Official establishments
203
All snack and nonalcoholic beverage bars · +46.0% since 2019
Household spending a year
$1.2B
On food away from home · $4,768 a household
Spending per listing
$4.4M
19% above the U.S.
Listings per 10k households
10.9
In line with the U.S.
Population, 2025
752,827
+22.3% since 2020

See the coffee shops and cafes around any address in Williamson County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Williamson County spend about $1.2B a year on food away from home, or $4,768 per household, 17% above the U.S. average. Spread across 274 coffee shops and cafes, that is $4.4M per cafe, 19% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Williamson County has 274 coffee shops and cafes on map listings as of September 2026. 140 of them (51%) are chain locations, against 39% across the U.S. That is 10.9 per 10,000 households, in line with the U.S. rate of 11.0.

In 2023, official counts showed 203 businesses with payroll in Williamson County classed as snack and nonalcoholic beverage bars, up 46.0% from 2019. That is one for every 1,243 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 35 one-person businesses without payroll. Since fiscal 2022, 21 SBA-backed loans worth $10.9M have gone to businesses classed as snack and nonalcoholic beverage bars in Williamson County.

Between 2020 and 2025, the population of Williamson County grew 22.3%, faster than the U.S. (+3.1%). Williamson County scores 65 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #443 of 2,063 scored counties and #28 of 150 scored counties in Texas. That puts it in the top quarter of counties.

How Williamson County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Williamson County, TX compared with Texas and the U.S.
MeasureWilliamson CountyTexasU.S.
Listings per 10k households10.910.411.0
Spending per listing$4.4M$3.8M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,2431,4581,518
Official establishment growth, 2019–2023+46.0%+38.2%+24.3%
Population growth, 2020–2025+22.3%+8.5%+3.1%
Spending per household on food away from home$4,768$3,970$4,070
Median household income$111,340$78,476$80,734
Groundwork market score6562

Official counts and lending

Businesses

Official establishments, 2019 to 2023
139 → 203All snack and nonalcoholic beverage bars · +46.0% over the period
Employees, 2023
2,315
Annual payroll, 2023
$50.9M
One-person businesses, 2023
35All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
274140 chain locations
Listings at the U.S. rate for this spending
325The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
21
Amount
$10.9M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Williamson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Williamson County

Population, 2025 estimate
752,827+22.3% since 2020
Households
252,323
Median age
38.2
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
1,116 sq. mi.
People per square mile
603
Median household income
$111,340+27.5% vs. 2015–2019, before inflation
Average household income
$140,407
Median home value
$447,000
Jobs located here
238,920
Daytime population
563,844Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Williamson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for coffee shops and cafes, numbered among those based in Texas, with Williamson County marked.

Top counties in Texas

Counties in Texas ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX89147.6$5.4M+21.9%#27 of 2,063
2Llano County, TX8354.6$8.1M+9.5%#62 of 2,063
3Guadalupe County, TX79527.9$5.3M+15.8%#122 of 2,063
4Liberty County, TX78196.1$5.9M+31.3%#138 of 2,063
5Rusk County, TX74105.5$6.4M+5.0%#203 of 2,063
6Bandera County, TX7477.6$4.9M+9.0%#213 of 2,063
7San Jacinto County, TX7365.5$6.2M+7.1%#230 of 2,063
8Medina County, TX73137.3$5.2M+11.4%#239 of 2,063
9Wilson County, TX73168.8$4.8M+12.2%#241 of 2,063
10Washington County, TX72138.4$4.5M+7.0%#256 of 2,063
28Williamson County, TX6527410.9$4.4M+22.3%#443 of 2,063

Other business types in Williamson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Williamson County, TX?

Map listings as of September 2026 show 274 coffee shops and cafes in Williamson County. 140 of them (51%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 203 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 46.0% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 35 one-person businesses have no payroll, by official counts.

How much do households in Williamson County, TX spend on food away from home?

About $1.2B a year, or $4,768 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 274 coffee shops and cafes on map listings, it comes to $4.4M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 252,323 households in Williamson County and national spending patterns by income.

How does Williamson County, TX compare with the U.S. for coffee shops and cafes?

Williamson County has 10.9 coffee shops and cafes per 10,000 households, in line with the U.S. rate of 11.0. Spending per cafe is $4.4M, 19% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Williamson County would have about 325, against 274 on map listings. There is one business with payroll in the industry for every 1,243 households, against one for every 1,518 across the U.S. The official count rose 46.0% from 2019 to 2023, against +24.3% for the U.S.

How fast is Williamson County, TX growing?

Population estimates put Williamson County at 752,827 people in 2025, up 22.3% since 2020, faster than the U.S. (+3.1%). It has 252,323 households. Median household income in Williamson County is $111,340, 38% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamson County scores 65 for coffee shops and cafes (upper middle), #443 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Williamson County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Williamson County

Screening a site or an acquisition in Williamson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Williamson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.